Chelsea to Sign Main Kit Sponsor Deal With Riyadh Air/Qatar Airways?
- Potential 2025-26 Sponsor: Chelsea could secure a £60m per season front-of-shirt sponsorship deal if they qualify for the Champions League, with Riyadh Air or Qatar Airways being potential candidates.
- Current Season Sponsor: Chelsea is looking for a front-of-shirt sponsor for the remainder of the 2024-25 season, expecting a fee of £20-25 million and with Qatar Airways, Riyadh Air, Turkish Airlines, and US companies as potential options.
- Negotiation Advantage: Chelsea's recent performance has improved their bargaining position for securing a more lucrative front-of-shirt sponsorship deal.
Chelsea could sign a new front-of-shirt sponsor for next season worth up to £60m per season (for both the men's and women's teams) if they qualify for the 2025-26 Champions League, according to Łukasz Bączek - @Lu_Class_.
It is important to note that Chelsea have not yet signed a shirt sponsor for the remainder of the 24-25 season, nor have they signed a new shirt sponsor for the 25-26 season. Follow @Lu_Class_ on X and Footy Headlines here to get the latest information as the Chelsea sponsor story evolves.
Chelsea to Sign a New Front-of-Shirt Sponsor For Remainder of 24-25 Season and New 25-26 Season?
According to @Lu_Class_, Chelsea is currently in talks with some potential companies to become the club's front-of-shirt sponsor for the remainder of the season. Chelsea expect a fee of £20-25 million for the remainder of the season.
The potential companies mentioned include Qatar Airways, Riyadh Air, and Turkish Airlines. The remaining interested companies are from the United States.
Chelsea would also be optimistic to sign a front-of-shirt sponsorship deal worth £60 million a year for the 25-26 season if the team qualifies for the Champions League. It is believed that Chelsea's recent form has put them in a much better negotiating position than they were at the start of the season.
If Chelsea would manage to sign a £60m per season deal, the team would receive exactly as much as Manchester United.
Biggest Premier League Kit Sponsor Deals - 2024-25 Season
Ranking via Łukasz Bączek.
1️⃣ Man City x Etihad Airways £100m+ p.a. (FOS sponsorship + stadium/campus naming rights)
2️⃣ Arsenal x Emirates £66.5m (FOS/training kit sponsorship + stadium naming rights)
3️⃣ Man United x Snapdragon £60m (FOS sponsorship)
3️⃣ Chelsea x Riyadh Air/Qatar Airways £60m (FOS sponsorship) (Club's hopes)
5️⃣ Liverpool x Standard Chartered £50m+ (FOS sponsorship)
6️⃣ Spurs x AIA £40m (FOS sponsorship)
7️⃣ Newcastle x Sela £25m (FOS sponsorship)
8️⃣ Aston Villa x Betano £20m (FOS sponsorship)
Are you looking forward to new Chelsea's front-of-shirt sponsor? Comment below.
Leaked: Adidas Originals River Plate Retro Shirt Hints at 26-27 Away Kit
We have the first image of a brand-new Adidas Originals River Plate retro shirt. It is part of the team's 26-27 away collection.
The River Plate retro shirt features a color-blocked design reminiscent of classic 1980s sportswear. The upper half of the torso and the raglan sleeves are solid red, while the lower half is crisp white. Separating the two sections is a prominent, thick black horizontal chest band. A classic white Adidas Trefoil logo and the traditional River Plate shield sit high on the chest, keeping the design completely free of modern sponsors for a pure, vintage aesthetic.
Vitória SC Announces Hummel Kit Deal
Vitória Sport Clube has officially announced a new five-year technical sponsorship deal with Hummel, beginning with the 2026-27 season. The Danish sportswear brand will supply the Portuguese club's match kits, training gear, and lifestyle apparel until the end of the 2030-31 campaign. This agreement brings an end to Vitória SC's decade-long partnership with Macron, who had been the club's kit maker since the 2016-17 season.
The club described the new agreement as a "return to the past to project into the future," referencing Hummel's previous stint as Vitória SC's kit supplier during 1992-92.
Boca Juniors 26-27 Shirt + Shorts, Socks & Pre-Match Jersey Leaked
We can leak the full look at the Boca Juniors 2026-27 home kit - it is completed by shorts and socks that match the stripe design of the kit.
SV Austria Salzburg 26-27 Home Kit Released
The new SV Austria Salzburg home kit for the 26-27 season has been officially released today. Made by Capelli, the new shirt will be worn by the club in the Austrian 2. Liga.
The Capelli SV Austria Salzburg 2026-27 home jersey features a bespoke design in the club's traditional colors. It incorporates two different tones of violet and is highlighted by a custom graphic showcasing the Hohensalzburg fortress and the towers of the old town, representing the team's local identity and heritage.
The Capelli SV Austria Salzburg 2026-27 home football shirt is available to purchase immediately through the club's official fanshop, retailing at a price of 69 Euro.
Glentoran 26-27 Home Kit Released
Glentoran and Macron have launched the club's new 2026-27 home kit for the upcoming NIFL Premiership campaign. The design pays homage to the classic 1992-93 shirt worn during their memorable European Cup tie against Marseille, featuring a green body with red sleeves and shoulder panels separated by black trim.
Giving the shirt a distinct early 1990s retro feel, a red fold-over collar is included with black striping and a black V-shaped insert at the front. A tonal graphic pattern runs across both the green and red sections, adding texture to the Macron Eco Fabric. The Macron Hero logo appears in white on the chest and sleeves, sitting opposite the stitched Glentoran crest and its accompanying gold star.
Additional details include the club motto Le Jeu Avant Tout embroidered in white on the back of the collar, and Glentoran FC Est 1882 printed inside the lower hem. Featuring Bet McLean as the main sponsor, the new Glentoran 2026-27 home shirt is completed with matching white shorts and green socks.
Grimsby Town Announces Lotto Kit Deal
Grimsby Town Football Club has officially announced a multi-year partnership with Italian sportswear brand Lotto Sport, who will become the club's official kit supplier starting from the 2026-27 season. Lotto replaces Umbro, whose kits were supplied to the club in collaboration with Kitlocker.
The announcement has been met with a positive reaction from fans, many of whom fondly remember the club's previous stint with Lotto kits in the late 1990s.
While no official images of the new 2026-27 kits have been released yet, supporters are eagerly anticipating the unveiling of the new designs.
