"Confirmed": Nike to Sign Atlético Mineiro Kit Deal - No More Adidas
- Nike Signs Deal: Nike will become Atlético Mineiro's kit supplier, replacing Adidas, in a four-year deal starting January 2026.
- Marketing Confirmation: A Nike truck with a reference to Atlético Mineiro was spotted, confirming the impending kit deal.
- Strategic Move: Nike's deal with Atlético Mineiro is part of a broader strategy in Brazil, highlighted by their extension with the national team.
Update: Confirming the report of late 2024, a Nike truck has been spotted in Belo Horizonte with the sign "C4M1971", which is a reference to CAM (Clube Atlético Mineiro) and 1971, when Galo won their second Brazilian league title. This guerrilla-style marketing practically confirms Nike's Clube Atlético Mineiro kit deal, with the first Nike Atlético Mineiro kits to be launched in January 2026.
Atlético Mineiro has secured a four-year deal with Nike beginning January 2026, replacing Adidas as its kit supplier. Specialist radio Itatiaia reports this.
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The first-ever Nike Atlético Mineiro kits will be launched in January 2026.
Nike's signing of Atlético Mineiro is part of a larger Brazilian strategy that is highlighted by the extension with the Brazilian national team.
