Confirmed: Brazil Extends Nike Kit Deal Until 2038
Dec 7, 2024, by Phan Tich Giay
- Deal Extension: The Brazilian Football Confederation (CBF) and Nike have extended their kit deal until 2038, adding 12 years to the current contract expiring in 2026.
- Financial Benefits for CBF: The CBF will, for the first time, receive royalties from jersey sales and will also gain product licensing rights, allowing them to open stores.
- Deal Value: The new Nike deal is estimated to be worth up to 100 million euros per year, comparable to the recent Nike Germany deal.
Update: Yesterday, the CBF (Brazilian Football Confederation) officially announced the extension of the current kit deal with Nike until 2038, extending the partnership between the two parties to four decades.
Time flies when you’re having a ball.
— Nike Football (@nikefootball) December 6, 2024
Dancing together since 1996. @cbf_futebol
O tempo voa e a gente continua dançando.
Juntos no baile desde 1996. @cbf_futebol#NikeFootball pic.twitter.com/D50B2IVZPL
Brazil Extends Nike Kit Deal Until 2038
Nike's current kit deal with Brazil runs until 2026, and the two sides have agreed to extend the partnership for a further 12 years, until 2038. Nike will continue its partnership with Brazil for four more World Cups: 2026, 2030, 2034 and 2038.
According to CBF, for the first time in history, they will receive royalties from the sale of the Brazilian team's jerseys. CBF will also have product licensing rights and will be able to open stores around the world.
According to earlier reports, the CBF even met and received proposals from another brand (believed to be Adidas) worth billions of dollars to replace Nike as Brazil's kit supplier from 2027. However, Nike executives were in Brazil in November to try to resolve the issue.
According to UOL and Globoesporte.com, the new Nike Brazil kit deal is worth up to 100 million euros per year, on par with the new Nike Germany kit deal.
CBF President Ednaldo Rodrigues said: "The CBF is delighted to renew its partnership with Nike. This is the result of a lot of work, a leadership committed to transparency and a demonstration of the strength of Brazilian football".
Doug Bowles, Vice President/General Manager of Nike Latin America, reaffirmed the commitment between the Swoosh and Brazil: "Our expanded partnership with the CBF proudly marks the beginning of our fourth decade of collaboration and reaffirms our long-standing commitment to Brazilian soccer."
Check out all Brazil kits on Football Kit Archive.
Are you happy that Nike and Brazil will continue their partnership until 2038? Comment below.
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