Confirmed: Brazil Extends Nike Kit Deal Until 2038
Dec 7, 2024, by Phan Tich Giay
- Deal Extension: The Brazilian Football Confederation (CBF) and Nike have extended their kit deal until 2038, adding 12 years to the current contract expiring in 2026.
- Financial Benefits for CBF: The CBF will, for the first time, receive royalties from jersey sales and will also gain product licensing rights, allowing them to open stores.
- Deal Value: The new Nike deal is estimated to be worth up to 100 million euros per year, comparable to the recent Nike Germany deal.
Update: Yesterday, the CBF (Brazilian Football Confederation) officially announced the extension of the current kit deal with Nike until 2038, extending the partnership between the two parties to four decades.
Time flies when you’re having a ball.
— Nike Football (@nikefootball) December 6, 2024
Dancing together since 1996. @cbf_futebol
O tempo voa e a gente continua dançando.
Juntos no baile desde 1996. @cbf_futebol#NikeFootball pic.twitter.com/D50B2IVZPL
Brazil Extends Nike Kit Deal Until 2038
Nike's current kit deal with Brazil runs until 2026, and the two sides have agreed to extend the partnership for a further 12 years, until 2038. Nike will continue its partnership with Brazil for four more World Cups: 2026, 2030, 2034 and 2038.
According to CBF, for the first time in history, they will receive royalties from the sale of the Brazilian team's jerseys. CBF will also have product licensing rights and will be able to open stores around the world.
According to earlier reports, the CBF even met and received proposals from another brand (believed to be Adidas) worth billions of dollars to replace Nike as Brazil's kit supplier from 2027. However, Nike executives were in Brazil in November to try to resolve the issue.
According to UOL and Globoesporte.com, the new Nike Brazil kit deal is worth up to 100 million euros per year, on par with the new Nike Germany kit deal.
CBF President Ednaldo Rodrigues said: "The CBF is delighted to renew its partnership with Nike. This is the result of a lot of work, a leadership committed to transparency and a demonstration of the strength of Brazilian football".
Doug Bowles, Vice President/General Manager of Nike Latin America, reaffirmed the commitment between the Swoosh and Brazil: "Our expanded partnership with the CBF proudly marks the beginning of our fourth decade of collaboration and reaffirms our long-standing commitment to Brazilian soccer."
Check out all Brazil kits on Football Kit Archive.
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Marathon Universitario 2026 Señor de los Milagros Kit Released
Peruvian champions Universitario de Deportes and Marathon Sports have officially unveiled a special-edition kit honoring the Señor de los Milagros (Lord of Miracles) for the second consecutive year. The commemorative release arrives just in time for October, the month traditionally associated with the religious devotion across Peru.
The Universitario 2026 Señor de los Milagros shirt retains the club's iconic cream base color, pairing it with deep purple and radiant gold detailing. An intricate, tone-on-tone graphic pattern covers the front and sleeves, inspired by religious stained glass windows and the embroidery found on traditional garments. The club crest has been given an ornate overhaul, outlined in purple with an elaborate golden sunburst surrounding it, while a dedicated Lord of Miracles patch adorns the upper back.
One of the most notable design features is on the sleeve cuffs, where purple bands display the logos and numbers of all the cuadrillas, the brotherhood groups responsible for carrying the procession litter during celebrations. The collection includes short-sleeve, long-sleeve, and purple goalkeeper editions alongside matching pre-match apparel.
Racing Santander 26-27 Third Kit Released
Spanish club Real Racing Club de Santander has officially unveiled its new third kit for the 26-27 season. Designed and produced by local Cantabrian sports brand Austral, the new strip brings back a stealthy black look accented with the club's signature green detailing.
The Austral Racing Santander 26-27 third jersey has a predominantly black base adorned with a tonal graphic pattern inspired by the lábaro cántabro, rendered in varying intensities across the front. Vivid green accents trim the collar, sleeve cuffs, and lower hem, while the sponsors and Austral logo appear in crisp white alongside the full-color club crest. Green shorts and black socks with green turnovers complete the uniform.
As a special tribute to the fanbase, the interior of the shirt is sublimated with the names of all 18,804 club season ticket holders for the 26-27 campaign. The kit debuted with a limited initial release of 500 units on the club's online store before rolling out to the physical shop at El Sardinero.
Giugliano 26-27 Home & Away Kits Released
Italian Serie C club Giugliano Calcio 1928 and technical partner Legea have officially unveiled their new home and away kits for the 26-27 season. The Campania-based club, nicknamed the Tigrotti, continue their collaboration with the domestic sportswear brand for the upcoming league campaign.
The Legea Giugliano 26-27 home shirt embraces the club's traditional gialloblù identity with a classic horizontal striped design. Bold blue hoops run across the bright yellow torso, complemented by solid yellow sleeves, subtle blue trim on the cuffs, and a matching crew collar. The chest features the club's tiger crest alongside Legea branding and local principal sponsor graphics.
The Legea Giugliano 26-27 away shirt delivers an ornate design inspired by local classical architecture. Set on an off-white base, the jersey showcases subtle fresco-style illustrations in warm sand tones, highlighted by classical columns, intricate motifs, and the Roman numerals MCMXXVIII honoring the club's founding year of 1928. Matching sand-colored trim on the V-neck collar and sleeve cuffs rounds off the look.
Austria Lustenau Release Special-Edition 26-27 "Vintage" Kit
Austrian club SC Austria Lustenau has unveiled a special-edition jersey, dubbed the "Vintage" kit, created in collaboration with Italian brand Erreà. The limited-edition shirt was launched for the friendly match against German giants FC Schalke 04 at the Sun Minimeal Arena.
The Erreà Austria Lustenau 26-27 "Vintage" jersey comes in an off-white cream base adorned with a subtle all-over floral damask pattern. It is complemented by a dark green polo collar with dual gold pinstripes, an aesthetic echoed on the matching ribbed sleeve cuffs. To complete the clean retro look, the club crest, Erreà chest logo, and Sun Minimeal front sponsor are all rendered in monochrome dark green.
On the back, the retro styling continues with an elegant serif typeface in green for the player names and squad numbers. The release represents another custom design from Erreà in their first season outfitting the Austrian side, after taking over the club's technical contract ahead of the 26-27 campaign.
Betting Ban: Brazilian Club Vila Nova Announce BYD Main Shirt Sponsor Deal
Brazilian club Vila Nova FC has officially announced Chinese electric vehicle giant BYD as its new primary front-of-shirt sponsor. Described by the club as the largest commercial partnership in its history, the agreement places the BYD logo prominently on the chest of the team's Volt Sport kits through the end of 2026, with an option to extend into 2027.
The sponsorship is executed in collaboration with Saga, an authorized dealership network representing BYD in Brazil, whose small logo appears directly underneath the main BYD mark. The automotive manufacturer replaces previous shirt sponsor Bet da Sorte, following a wave of regulatory restrictions on betting companies operating in Brazilian football.
Currently fighting at the top of the Campeonato Brasileiro Série B table and chasing promotion to the top flight, Vila Nova is set to debut the redesigned shirts immediately. The landmark agreement secures vital financial stability for the club's promotion push while expanding BYD's growing footprint across South American football.
Legia Warsaw Release First Adidas Originals Collection in Decades
Legia Warsaw and Adidas have officially launched an all-new Originals lifestyle collection, marking the club's first dedicated project under the iconic Trefoil banner in decades. The retro-infused streetwear range draws heavily on vintage terrace fashion and archival sportswear aesthetics.
Rendered in Legia's traditional palette of green, white, and black, the drop includes classic full-zip track jackets, hoodies, track pants, and t-shirts. Every piece is detailed with Adidas' signature Trefoil logo and prominent Three Stripes down the sleeves and legs. Fans are also treated to two distinct badge options across the garments, with items arriving with either the club's modern crest or the iconic circular 'eLka' emblem.
The Adidas Originals Legia Warsaw collection is available now through the club's official online fan store and selected physical locations. Prices range from 259 PLN for t-shirts to 419 PLN (60-95 EUR) for the full-zip track tops.
