Al Nassr Adds Second Front Shirt Sponsor
- New Sponsorship Deal: Al Nassr has secured a three-year, $40 million sponsorship deal with Syndicate Holding Group (SHG) to be the second main shirt sponsor.
- Shirt Sponsorship Revenue: Al Nassr's total annual shirt sponsorship revenue now exceeds $45 million due to the addition of SHG, alongside existing sponsor KAFD DMC.
- Partnership Details: The partnership was revealed, with the three-year agreement running through the 2027-28 season.
Saudi Pro League side Al Nassr has announced a three-year sponsorship agreement with Syndicate Holding Group (SHG) worth $13.3 million (SAR 50 million) per year. Thanks to football sponsorship expert Łukasz Bączek for the info.
Al Nassr Secure Three Year, $40M Sponsorship Deal with Syndicate Holding Group
The deal places SHG's logo on Al Nassr's jerseys as the second main sponsor, positioned below current principal sponsor KAFD DMC, which pays $32 million annually. This brings Al Nassr's total shirt sponsorship revenue to over $45 million per year.
The partnership was unveiled at a signing ceremony where officials from both organizations displayed the new dual-sponsored jersey design. The three-year agreement will run through the 2027-28 season, continuing Al Nassr's recent success in securing premium commercial partnerships.
Syndicate Holding Group Company is an "investment boutique supporting visionary entrepreneurs scale their businesses and reach new levels, by providing consulting, financial support, and and key industry connections."
Al Nassr had the logo of its own TV channel in the last Saudi Pro League match.
What do you think of teams having more than one sponsor on the front of their kit (Al Nassr now has FOUR)? Let us know in the comments below.
Leaked: Adidas Originals River Plate Retro Shirt Hints at 26-27 Away Kit
We have the first image of a brand-new Adidas Originals River Plate retro shirt. It is part of the team's 26-27 away collection.
The River Plate retro shirt features a color-blocked design reminiscent of classic 1980s sportswear. The upper half of the torso and the raglan sleeves are solid red, while the lower half is crisp white. Separating the two sections is a prominent, thick black horizontal chest band. A classic white Adidas Trefoil logo and the traditional River Plate shield sit high on the chest, keeping the design completely free of modern sponsors for a pure, vintage aesthetic.
Vitória SC Announces Hummel Kit Deal
Vitória Sport Clube has officially announced a new five-year technical sponsorship deal with Hummel, beginning with the 2026-27 season. The Danish sportswear brand will supply the Portuguese club's match kits, training gear, and lifestyle apparel until the end of the 2030-31 campaign. This agreement brings an end to Vitória SC's decade-long partnership with Macron, who had been the club's kit maker since the 2016-17 season.
The club described the new agreement as a "return to the past to project into the future," referencing Hummel's previous stint as Vitória SC's kit supplier during 1992-92.
Boca Juniors 26-27 Shirt + Shorts, Socks & Pre-Match Jersey Leaked
We can leak the full look at the Boca Juniors 2026-27 home kit - it is completed by shorts and socks that match the stripe design of the kit.
SV Austria Salzburg 26-27 Home Kit Released
The new SV Austria Salzburg home kit for the 26-27 season has been officially released today. Made by Capelli, the new shirt will be worn by the club in the Austrian 2. Liga.
The Capelli SV Austria Salzburg 2026-27 home jersey features a bespoke design in the club's traditional colors. It incorporates two different tones of violet and is highlighted by a custom graphic showcasing the Hohensalzburg fortress and the towers of the old town, representing the team's local identity and heritage.
The Capelli SV Austria Salzburg 2026-27 home football shirt is available to purchase immediately through the club's official fanshop, retailing at a price of 69 Euro.
Glentoran 26-27 Home Kit Released
Glentoran and Macron have launched the club's new 2026-27 home kit for the upcoming NIFL Premiership campaign. The design pays homage to the classic 1992-93 shirt worn during their memorable European Cup tie against Marseille, featuring a green body with red sleeves and shoulder panels separated by black trim.
Giving the shirt a distinct early 1990s retro feel, a red fold-over collar is included with black striping and a black V-shaped insert at the front. A tonal graphic pattern runs across both the green and red sections, adding texture to the Macron Eco Fabric. The Macron Hero logo appears in white on the chest and sleeves, sitting opposite the stitched Glentoran crest and its accompanying gold star.
Additional details include the club motto Le Jeu Avant Tout embroidered in white on the back of the collar, and Glentoran FC Est 1882 printed inside the lower hem. Featuring Bet McLean as the main sponsor, the new Glentoran 2026-27 home shirt is completed with matching white shorts and green socks.
Grimsby Town Announces Lotto Kit Deal
Grimsby Town Football Club has officially announced a multi-year partnership with Italian sportswear brand Lotto Sport, who will become the club's official kit supplier starting from the 2026-27 season. Lotto replaces Umbro, whose kits were supplied to the club in collaboration with Kitlocker.
The announcement has been met with a positive reaction from fans, many of whom fondly remember the club's previous stint with Lotto kits in the late 1990s.
While no official images of the new 2026-27 kits have been released yet, supporters are eagerly anticipating the unveiling of the new designs.
