Al Nassr Adds Second Front Shirt Sponsor

Feb 13, 2025

by Chris

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New Sponsorship Deal: Al Nassr has secured a three-year, $40 million sponsorship deal with Syndicate Holding Group (SHG) to be the second main shirt sponsor.
Shirt Sponsorship Revenue: Al Nassr's total annual shirt sponsorship revenue now exceeds $45 million due to the addition of SHG, alongside existing sponsor KAFD DMC.
Partnership Details: The partnership was revealed, with the three-year agreement running through the 2027-28 season.

Saudi Pro League side Al Nassr has announced a three-year sponsorship agreement with Syndicate Holding Group (SHG) worth $13.3 million (SAR 50 million) per year. Thanks to football sponsorship expert Łukasz Bączek for the info.

Al Nassr Secure Three Year, $40M Sponsorship Deal with Syndicate Holding Group

The deal places SHG's logo on Al Nassr's jerseys as the second main sponsor, positioned below current principal sponsor KAFD DMC, which pays $32 million annually. This brings Al Nassr's total shirt sponsorship revenue to over $45 million per year.

The partnership was unveiled at a signing ceremony where officials from both organizations displayed the new dual-sponsored jersey design. The three-year agreement will run through the 2027-28 season, continuing Al Nassr's recent success in securing premium commercial partnerships.

Syndicate Holding Group Company is an "investment boutique supporting visionary entrepreneurs scale their businesses and reach new levels, by providing consulting, financial support, and and key industry connections."