Liverpool Minimally Changes Visual Identity - Liver Bird Crest Remains Unchanged
- Liver Bird Crest Unchanged: Liverpool FC's iconic Liver bird crest remains untouched in the visual identity refresh.
- New Visual Elements Introduced: The update brings new custom typefaces, a refined color palette, and a new graphic system.
- Consistent Brand Presence Goal: The refresh aims to create a more consistent and modern brand presence while preserving the club's core identity.
Liverpool FC has revealed a refreshed visual identity system while keeping its iconic Liver bird crest completely unchanged. This key detail will reassure supporters who hold the historic emblem dear.
Liverpool Unveils New Visual Identity
The new Liverpool FC 2024-25 update focuses instead on introducing several visual changes to better accompany the crest.
- Custom typefaces "LFC Sans" and "LFC Serif" (inspired by the Liver bird's wings and talons)
- Refined color palette centered on Liverpool's traditional red
- New graphic system for digital and print materials
The Liver bird crest, which was rolled out across digital platforms last summer, continues as the club's primary symbol without any modifications to its design.
A fresh new look for the Reds inspired by the iconic Liver Bird 😍 pic.twitter.com/Zmfoy6xCYp
— Liverpool FC (@LFC) February 14, 2025
According to Liverpool's Senior VP of Digital Drew Crisp, the refresh aims to create a more consistent brand presence across all touchpoints while preserving the club's core visual identity. The changes will be gradually implemented throughout the 2024-25 season across digital platforms, matchday materials, and stadium displays.
What do you think about Liverpool keeping their crest unchanged while modernizing their overall visual identity? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2015/16 Atletico Madrid Jesus Gamez #18 *Player Issue* Home Shirt (M) Nike
2019/20 AC Milan *BNWT* Red Stadium Jacket (Multiple Sizes) Puma
2011/12 Roma *BNWT* Away Shirt (S) Kappa
1998 South Africa *Quinton Fortune Signed* Home Shirt (M) Kappa
2010/11 Denmark *Player Issue* GK Shirt (XL) Adidas
1990'S Puma 'Midfielder Top' Football Boots (Size 6)
2012 Nagoya Grampus #12 Home Shirt (S) Le Coq
2010/11 England Training Shirt (S*) Umbro
2011/12 Spain Silva #21 Home Shirt (L) Adidas
1995/96 Torino #3 L/S Home Shirt (S) Lotto
Dorking Wanderers 26-27 Home & Away Kits Released
English National League South side Dorking Wanderers have officially revealed their new home and away kits for the 2026-2027 season.
The new 26-27 home shirt introduces a classic and timeless design, stripping things back to a traditional aesthetic. It features bold red and white vertical stripes that draw inspiration from historic European football heritage. To complete the clean and authentic on-pitch look, the home jersey is perfectly paired with deep blue shorts and traditional white socks.
Following the launch of the primary strip, Dorking Wanderers also introduced their new 26-27 away kit, which delivers a much sharper and modern edge. This secondary jersey is defined by striking black and orange stripes, creating a strong contrast between dark and vibrant tones.
Notably, the club has thoughtfully replaced the betting sponsor with health and wellbeing partner Nuffield Health for all junior kits, while also actively reducing the price of youth shirts by £6 down to £39 to help younger fans afford their colors.
Which of these two striped Dorking Wanderers designs do you prefer? Let us know in the comments below.
Special Goiás 2026 'Romaria' Kit Released
Brazilian side Goiás EC and technical sponsor Diadora have officially launched a special edition "Romaria" kit for the 2026 season. This unique jersey is designed to honor the deep-rooted faith and cultural traditions of the club's supporters, known as the Emerald Nation.
Tying heavily into the local religious pilgrimages that take place in the state of Goiás, the release operates under the fitting motto, "Faith is not explained. It is carried," successfully blending regional heritage with modern football apparel.
The design of the new Goiás 2026 Romaria shirt is anchored by an off-white base that is heavily detailed with an intricate, tonal graphic pattern. This all-over print features ornate filigree and religious iconography directly inspired by the Divino Pai Eterno (Divine Eternal Father), a central figure in the state's famous annual pilgrimage. To contrast the subtle background artwork, Diadora has applied its logo and the classic circular 'G' club crest in a sharp, dark green on the chest, while subtle gold piping accents the shoulder lines.
The most striking colorful details of the kit are reserved for the sleeve cuffs, which feature vibrant, tricolor bands of blue, green, and yellow. Upon closer inspection, these colored stripes are inscribed with repeating "Divino Pai Eterno" text, further cementing the jersey's homage to the region's spiritual traditions.
What are your thoughts on this intricately detailed Diadora and Goiás Romaria kit? Let us know in the comments below.
Aldosivi 2026 Home and Away Kits Released
Kappa has officially unveiled the new home and away kits for Argentine side Aldosivi ahead of the second half of the 2026 season. Launched under the campaign themes of "Familia" and "Barrio," the Italian sportswear brand has delivered a set of bespoke designs that celebrate the club's rich history and deep connection to its local community in Mar del Plata.
The Kappa Aldosivi 2026 home shirt is part of the "Familia" collection, which serves as a tribute to the inherited passion that unites different generations of the club's supporters. The design stays remarkably true to the team's historical visual identity, featuring the classic green and yellow vertical stripes. The green stripes have a subtle pattern.
Complementing the primary strip is the new Aldosivi 2026 away kit, introduced as part of the "Barrio" collection to honor the local neighborhood and the people who define the club's everyday identity. This alternative jersey opts for a modern look in black with gradient logos and elements.





























