Adidas Uses Smaller Logo for Women's Football Kits

Mar 20, 2025

by Chris

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Logo Size Discrepancy: Adidas is using significantly smaller logos and team crests on women's football kits compared to the larger logos on men's kits.
Design Choice: The size difference appears to be a deliberate design choice by Adidas, likely to maintain aesthetic proportions on the smaller frame of women athletes.
Consistent Names/Numbers: Despite the logo differences, the size of names and numbers on the back of the kits remain the same for both men's and women's versions.

Adidas has implemented distinctly different branding approaches between men's and women's football kits, as evidenced in this week's UEFA Women's Champions League matches.

Adidas Introduces Giant New Logo on Kits

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Adidas Women's Kits Have Smaller Adidas Logos & Team Crests

While since 2024, men's kits feature significantly enlarged Adidas logos, women's versions maintain smaller, more traditional logo sizing. This is evident across clubs like Bayern Munich, Olympique Lyonnais, and the German national team.

No regulations require smaller logos on women's kits - this appears to be a deliberate design choice, likely considering the typically smaller frame of women athletes to maintain aesthetic proportions. The Bayern Munich crest is also reduced in size on women's kits, supporting this proportional design strategy.

Despite these differences in branding elements, names and numbers on the back of both men's and women's kits maintain consistent sizing across all teams.

This approach marks a departure from previous years when men's and women's kits featured more consistent design language in logo sizing and placement.

Do you prefer the smaller Adidas logo over the recently introduced enlarged one? Let us know in the comments below.