Bologna Gives Every Newborn a Bologna Football Kit

In a heartwarming community initiative, Bologna FC 1909 has unveiled a new program that will provide every newborn in the Municipality of Bologna with an official infant-sized club jersey starting January 2025.

Bologna FC Launches "Forza Bologna From the Beginning" Initiative for Newborns

The "Sin Dall'inizio Forza Bologna" (From the Beginning, Forza Bologna) project was officially presented at Palazzo d'Accursio in a press conference today. This initiative comes as a collaboration between Bologna FC, the Municipality of Bologna, kit manufacturer Macron, and partner companies Saputo, Selenella, and Lavoropiù.

Each newborn's jersey will be delivered in a special box featuring the club's colors and will be available for collection at three distribution points: Sant'Orsola Malpighi hospital, Maggiore hospital, and the Demographic Services Sector of the Municipality of Bologna (Piazza Maggiore 6).

In 2022, approximately 2,730 births occurred in Bologna. The population of Bologna is around 390,000. If the parents of every newborn make use of the program, Bologna will give away almost 3,000 shirts.

Bologna CEO Claudio Fenucci emphasized the significance of the initiative, stating: "This initiative demonstrates the club's intention to be ever closer to its supporters and the territory, establishing a bond of affection with its new fans from day one."

Sports Councillor Roberta Li Calzi added: "The city is happy to welcome the newborns into the great family of the Bolognese, a community made up of people, feelings, sports, culture, history and much more... we believe it is important to take care of people and the community and sporting activity is a great way to do it."

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This program follows a similar initiative by the San Marino Football Federation, which provides newborns in San Marino with national team kits. The microstate, completely surrounded by Italy with a population of approximately 35,000, saw about 309 births in 2021.

Do you like the idea of giving newborn kits of the city's football club? Let us know in the comments below.