This Is Awesome: Every Newly Born Baby in San Marino Will Get San Marino Football Kit
The San Marino Football Federation (Federazione Sammarinese Giuoco Calcio) have come up with a great idea.
San Marino are one of the smallest countries in the world and the worst-ranked FIFA nation
San Marino is a microstate located and totally surrounded by Italy. The population of San Marino is around 35,000 people. In 2021, 309 babies were born in San Marino. San Marino are the worst-ranked team in the official FIFA rankings at place 212.
Around 300 Babies Born Per Year: San Marino Give Tiny San Marino Kit to Every Newly Born Baby in San Marino
From December 22 2022 until the end of 2023, every newly born baby in San Marino will be given a tiny San Marino national football shirt. This sweet gesture is aimed at inspiring a new generation of fans for the micro-nation.
Around 300 babies are born in the small country every year
The kit given to the babies is a Baby version of the official San Marino 2022 kits. It has the same design as the original kit and is of course also made by Italian supplier Errea.
Interestingly, San Marino is provided by Errea as part of the UEFA Kit Assistance scheme. We have no info if the idea is for other small nations as well but it appears very unlikely. Errea is located around 200 km away from San Marino.
Other small Errea "UEFA nations" probably won't follow suit
Do you like that idea of San Marino? Should other (small) countries should follow? Let us know in the comments down below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
