No More Umbro: Brentford Announces Joma Kit Deal
- New Kit Partner: Joma will replace Umbro as Brentford's kit partner starting in July 2025.
- Multi-Year Agreement: Brentford and Joma have agreed to a multi-year deal for Joma to supply match kits for various teams within the club.
- End of Umbro Deal: Brentford's six-season partnership with Umbro, which began in the 2019-20 season, will conclude at the end of the 2024-25 season.
Update: Confirming our earlier leak, Brentford have officially announced that Joma will become the club’s kit partner starting from July 2025, replacing Umbro.
Brentford Announces Joma Kit Deal
Joma will supply Brentford’s match kits beginning with the 2025–26 season. The agreement between the two parties is a multi-year deal (with the exact duration yet to be disclosed). Under the deal, Joma will produce professional matchday apparel for the men’s first team, B team, academy, and women’s team, as well as for the club’s coaching staff.
Umbro has been Brentford's kit supplier since the 2019-20 season. The deal runs for six seasons, ending at the end of the current season, 2024-25.
"Our collaboration with Joma is about more than just kit supply – it's about elevating performance. Joma's proven track record in elite sportswear, and their willingness to work closely with our performance teams, gives us confidence that our players and staff will benefit from apparel tailored to meet the demands of Premier League football" said Ben Ryan - Performance Director Brentford FC.
Joma has never supplied Brentford with kits in the past.
Check out all Brentford FC kits on Football Kit Archive.
Are you looking forward to the first Joma Brentford kit? Comment below.
Vintage Football Shirts
from Cult Kits
2019/20 Valencia *BNWT* Stadium Shirt (S) Puma
2004/05 Etzella Ettelbruck #3 Home Shirt (XL) Nike
1989/91 Watford Away Shirt (S) Umbro
2008/09 DC United Home Shirt (S) Adidas
2007/08 England Track Jacket (L) Umbro
2018/19 Colombia James #10 Home Shirt (XL) Adidas
1979/82 Edmonton Drillers *BNWT* Home Shirt (M) Admiral Nasl
2015/16 Internacional 1/4 Zip Fleece Top (XL.Kids) Adidas
2002 FC Tokyo Away Shirt (S) Adidas
2004/05 Ajax Sneijder #18 Home Shirt (M) Adidas
Penalty Shonan Bellmare 15th Season Commemorative Kit
Japanese J-League side Shonan Bellmare has officially unveiled a special 15th Season Commemorative kit produced by Penalty. This vibrant new release marks a significant milestone in the partnership between the club and the Brazilian sportswear brand, celebrating a decade and a half of continuous collaboration.
Most notably, the club has confirmed that this commemorative shirt will serve as the final kit produced by Penalty for Shonan Bellmare, bringing an end to one of the most recognizable and long-running technical sponsorships in modern Japanese domestic football.
The Shonan Bellmare 15th Season Commemorative shirt features a mashup design, merging the look of the past 15 kits in one shirt. The result is a highly complex and striking graphic design set against the team's traditional bright lime green base.
What are your thoughts on this final Shonan Bellmare commemorative kit from Penalty? Let us know in the comments below.
Konyaspor 26-27 Special Kit - Vote Winner Announced
Update - Sunday, May 17, 2026: The checkered design has won Konyaspor's 26-27 special kit vote, it was announced by the club.
Turkish Super Lig side Konyaspor has officially handed the design reins to its supporters by launching a fan vote to select the club's 2026-27 alternative kit, with three bespoke Hummel designs currently up for debate.
The "Anatolian Eagles" are offering a diverse menu of choices: a vibrant green-and-white checkered pattern that evokes a classic retro feel, a clean half-and-half vertical split with intricate chevron detailing on the sleeves, and a minimalist white base featuring a sharp green horizontal band across the chest.
In a nod to the club's heritage, the poll is scheduled to close this Friday, May 15 at exactly 19:22 - a tribute to the club’s founding year.
Vote here now: https://www.konyaspor.org.tr/forma-oylama
