No More Umbro: Brentford Announces Joma Kit Deal
May 22, 2025, by Phan Tich Giay
- New Kit Partner: Joma will replace Umbro as Brentford's kit partner starting in July 2025.
- Multi-Year Agreement: Brentford and Joma have agreed to a multi-year deal for Joma to supply match kits for various teams within the club.
- End of Umbro Deal: Brentford's six-season partnership with Umbro, which began in the 2019-20 season, will conclude at the end of the 2024-25 season.
Update: Confirming our earlier leak, Brentford have officially announced that Joma will become the club’s kit partner starting from July 2025, replacing Umbro.
Brentford Announces Joma Kit Deal
Joma will supply Brentford’s match kits beginning with the 2025–26 season. The agreement between the two parties is a multi-year deal (with the exact duration yet to be disclosed). Under the deal, Joma will produce professional matchday apparel for the men’s first team, B team, academy, and women’s team, as well as for the club’s coaching staff.
Umbro has been Brentford's kit supplier since the 2019-20 season. The deal runs for six seasons, ending at the end of the current season, 2024-25.
"Our collaboration with Joma is about more than just kit supply – it's about elevating performance. Joma's proven track record in elite sportswear, and their willingness to work closely with our performance teams, gives us confidence that our players and staff will benefit from apparel tailored to meet the demands of Premier League football" said Ben Ryan - Performance Director Brentford FC.
Joma has never supplied Brentford with kits in the past.
Check out all Brentford FC kits on Football Kit Archive.
Are you looking forward to the first Joma Brentford kit? Comment below.
Blaublitz Akita 26-27 Kits Released
Japanese J2 League club Blaublitz Akita have unveiled their new 2026-27 kits. Made by Athleta, the new kits feature a distinct design inspired by the concept of weaving.
The Athleta Blaublitz Akita 2026-27 kits are designed around the theme of weaving, reflected in a woven pattern on the shirts, symbolizing the unity of the stakeholders spinning their efforts onto the pitch.
The new Athleta Blaublitz Akita 2026-27 kits will be available to pre-order starting July 6, 2026, with deliveries planned ahead of the start of the new league season.
Peterborough United 26-27 Away Kit Released
League One side Peterborough United have officially launched their new Puma away kit for the 2026-27 season. The strip was unveiled during the club's Fan Zone Fun Day event on July 4, following the release of their home kit earlier in the summer.
The Peterborough United 2026-27 away shirt showcases a contemporary design that aligns with the club's new direction. It features a black base with rose gold accents. It also prominently features the club's newly introduced crest, marking a fresh chapter for the team.
Kashiwa Reysol 26-27 Kits Released
Japanese J1 League club Kashiwa Reysol has officially unveiled its new 2026-27 kits, which are once again designed and manufactured by Yonex. The official launch on July 4 follows a short teaser video released earlier in the week and coincided with the announcement of the club's squad and player numbers for the upcoming season.
The Kashiwa Reysol 2026-27 kits feature a striking design centered around the concept of "Break the Light." The home shirt incorporates the club's traditional yellow and black colors, separated by dynamic geometric patterns that symbolize moving through the light. The away and keeper kits mirror the design in different colors.
Robey KVC Westerlo 26-27 Home Kit Released - No More Nike
Belgian club KVC Westerlo has unveiled their new 2026-27 home kit, marking the beginning of a new partnership with Robey Sportswear. The Dutch brand takes over from Nike, which had supplied the club's kits since 2022.
The Robey KVC Westerlo 2026-27 home shirt features the club's traditional yellow and blue colors. Launched with the slogan 'Designed for you. Worn by you. Because you are Westel,' the design aims to celebrate the strong bond between the team, its supporters, and the local Kempen region.