No More Umbro: Brentford Announces Joma Kit Deal

May 22, 2025

by PTG

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New Kit Partner: Joma will replace Umbro as Brentford's kit partner starting in July 2025.
Multi-Year Agreement: Brentford and Joma have agreed to a multi-year deal for Joma to supply match kits for various teams within the club.
End of Umbro Deal: Brentford's six-season partnership with Umbro, which began in the 2019-20 season, will conclude at the end of the 2024-25 season.

Update: Confirming our earlier leak, Brentford have officially announced that Joma will become the club’s kit partner starting from July 2025, replacing Umbro.

Brentford Announces Joma Kit Deal

Joma will supply Brentford’s match kits beginning with the 2025–26 season. The agreement between the two parties is a multi-year deal (with the exact duration yet to be disclosed). Under the deal, Joma will produce professional matchday apparel for the men’s first team, B team, academy, and women’s team, as well as for the club’s coaching staff.

Umbro has been Brentford's kit supplier since the 2019-20 season. The deal runs for six seasons, ending at the end of the current season, 2024-25.

"Our collaboration with Joma is about more than just kit supply – it's about elevating performance. Joma's proven track record in elite sportswear, and their willingness to work closely with our performance teams, gives us confidence that our players and staff will benefit from apparel tailored to meet the demands of Premier League football" said Ben Ryan - Performance Director Brentford FC.