AFC Wimbledon Announces Lotto Kit Deal - Lotto Returns to England
Apr 14, 2025, by Pat
- Partnership Announced: AFC Wimbledon is partnering with Lotto for three years, starting in the 2025-26 season.
- Nostalgic Reunion: Lotto previously supplied AFC Wimbledon's kits during their Premier League days in the 1990s.
- Exclusive UK Deal: AFC Wimbledon will be the only UK football club supplied by Lotto in 2025-26, and Kitlocker.com will act as Lotto's UK licensee.
AFC Wimbledon has officially announced a significant three-year partnership with iconic Italian sportswear brand Lotto. Starting from the 2025-26 season, the Dons will be outfitted in Lotto kits, marking a nostalgic reunion with a brand famously worn during the club's 1990s Premier League days. The deal also extends the club's relationship with Kitlocker.com, who will serve as Lotto's official UK licensee.
AFC Wimbledon x Lotto - A Historic Reunion
The new agreement between AFC Wimbledon and Lotto is set for three years, commencing with the 2025-2026 campaign. This partnership revives a historical connection, as Lotto supplied the club's kits during memorable Premier League seasons in the mid-to-late 1990s.
A notable aspect of this deal is its exclusivity. AFC Wimbledon is poised to be the only UK football club supplied by Lotto for the 2025-26 season, ensuring the club receives unique, bespoke kit designs. This move highlights a renewed push by Lotto into the UK football market, spearheaded by their partnership with the Dons.
The collaboration also maintains AFC Wimbledon's existing successful relationship with retailer and distributor Kitlocker.com. Kitlocker will act as the official UK licensee for Lotto, managing the supply and distribution of the teamwear.
Marc Jones, AFC Wimbledon’s Head of Brand, expressed his enthusiasm: “We’re thrilled to be partnering again with Lotto, a brand that holds a special place in our club’s story. This new agreement takes that connection and moves it forward in a fresh, exciting way. We’re looking forward to seeing our fans and players wearing Lotto again. Kitlocker.com has been an exceptional partner, and extending our relationship with them means we can continue to deliver distinctive and unique kits – especially next season, when we’ll be the only club in the EFL playing in bespoke Lotto teamwear.”
Mike Atkin, Director of Licensed Brands at Kitlocker.com, added: "We're thrilled to extend our strong partnership with AFC Wimbledon, everyone at Kitlocker is really excited they are the first club to bring the Lotto football brand back to the UK market. The club was synonymous with Lotto back in the late 90s [...]. Lotto is built on a passion for quality, style and performance and we look forward to delivering some iconic kits for players and fans in the coming years."
Andrea Tomat, CEO of Lotto Sport Italia (LSI), also commented on the reunion: “It’s fantastic to see Lotto return to AFC Wimbledon, a club that exemplifies passion, resilience, and tradition—values we deeply share. Together with Kitlocker.com, we aim to inspire the next generation of athletes and supporters through our innovative, performance-driven sportswear.”
The first bespoke AFC Wimbledon Lotto kits for the 2025-26 season are set to be unveiled in the summer of 2025.
Check out all Wimbledon kits on Football Kit Archive
What do you think of AFC Wimbledon reuniting with Lotto? Are you excited to see their bespoke kits for the 25-26 season? Comment below.
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