AFC Wimbledon Announces Lotto Kit Deal - Lotto Returns to England
Apr 14, 2025, by Pat
- Partnership Announced: AFC Wimbledon is partnering with Lotto for three years, starting in the 2025-26 season.
- Nostalgic Reunion: Lotto previously supplied AFC Wimbledon's kits during their Premier League days in the 1990s.
- Exclusive UK Deal: AFC Wimbledon will be the only UK football club supplied by Lotto in 2025-26, and Kitlocker.com will act as Lotto's UK licensee.
AFC Wimbledon has officially announced a significant three-year partnership with iconic Italian sportswear brand Lotto. Starting from the 2025-26 season, the Dons will be outfitted in Lotto kits, marking a nostalgic reunion with a brand famously worn during the club's 1990s Premier League days. The deal also extends the club's relationship with Kitlocker.com, who will serve as Lotto's official UK licensee.
AFC Wimbledon x Lotto - A Historic Reunion
The new agreement between AFC Wimbledon and Lotto is set for three years, commencing with the 2025-2026 campaign. This partnership revives a historical connection, as Lotto supplied the club's kits during memorable Premier League seasons in the mid-to-late 1990s.
A notable aspect of this deal is its exclusivity. AFC Wimbledon is poised to be the only UK football club supplied by Lotto for the 2025-26 season, ensuring the club receives unique, bespoke kit designs. This move highlights a renewed push by Lotto into the UK football market, spearheaded by their partnership with the Dons.
The collaboration also maintains AFC Wimbledon's existing successful relationship with retailer and distributor Kitlocker.com. Kitlocker will act as the official UK licensee for Lotto, managing the supply and distribution of the teamwear.
Marc Jones, AFC Wimbledon’s Head of Brand, expressed his enthusiasm: “We’re thrilled to be partnering again with Lotto, a brand that holds a special place in our club’s story. This new agreement takes that connection and moves it forward in a fresh, exciting way. We’re looking forward to seeing our fans and players wearing Lotto again. Kitlocker.com has been an exceptional partner, and extending our relationship with them means we can continue to deliver distinctive and unique kits – especially next season, when we’ll be the only club in the EFL playing in bespoke Lotto teamwear.”
Mike Atkin, Director of Licensed Brands at Kitlocker.com, added: "We're thrilled to extend our strong partnership with AFC Wimbledon, everyone at Kitlocker is really excited they are the first club to bring the Lotto football brand back to the UK market. The club was synonymous with Lotto back in the late 90s [...]. Lotto is built on a passion for quality, style and performance and we look forward to delivering some iconic kits for players and fans in the coming years."
Andrea Tomat, CEO of Lotto Sport Italia (LSI), also commented on the reunion: “It’s fantastic to see Lotto return to AFC Wimbledon, a club that exemplifies passion, resilience, and tradition—values we deeply share. Together with Kitlocker.com, we aim to inspire the next generation of athletes and supporters through our innovative, performance-driven sportswear.”
The first bespoke AFC Wimbledon Lotto kits for the 2025-26 season are set to be unveiled in the summer of 2025.
Check out all Wimbledon kits on Football Kit Archive
What do you think of AFC Wimbledon reuniting with Lotto? Are you excited to see their bespoke kits for the 25-26 season? Comment below.
BG Pathum United 26-27 AFC Champions League Two Home Kit Released
Thai League club BG Pathum United has officially revealed its dedicated home kit for the 26-27 AFC Champions League Two campaign. Produced by Nike, the jersey adapts the club's domestic home look into a streamlined, competition-compliant design for continental action.
The 26-27 ACL2 home shirt utilizes the same royal blue base and template as the standard domestic kit, accented by dark navy ribbing on the collar and sleeve cuffs alongside white side panel details. To adhere to AFC equipment regulations, the domestic sponsors have been stripped away. In place of the usual LEO front sponsor, the continental version showcases a white Singha Corporation graphic paired with the player's squad number on the front, complemented by a monochrome white club crest and Nike Swoosh.
The Nike BG Pathum United 26-27 AFC Champions League Two home kit is now available through the club's official club store and online shop, priced at 999 THB with optional full flex printing.
Newcastle Jets 26-27 AFC Champions League Elite Home & Away Kits Released
A-League side Newcastle Jets have officially revealed their new 26-27 home and away kits for their upcoming AFC Champions League Elite campaign. Crafted by New Balance, the special collection takes direct inspiration from the kits worn during the club's very first Asian continental adventure back in 2009.
The Newcastle Jets 26-27 ACLE home jersey is predominantly gold, highlighted by a navy panel across the upper chest and shoulders separated by a thin red accent line. The retro-inspired template is completed with gold shorts and socks. Inverting the palette, the away jersey features a deep navy base topped with a contrasting gold chest block and matching red piping, paired with navy shorts and socks.
Both shirts feature the club crest, New Balance logos, and the Wadam Living sponsor across the midriff, as well as the official AFC Champions League Elite tournament sleeve patch on the right arm.
CR Belouizdad 26-27 Home Kit Released
Algerian Ligue Professionnelle 1 side CR Belouizdad have officially unveiled their new home kit for the 26-27 season, produced by Puma. Designed as a celebration of the club's legacy and identity, the shirt brings a classic look back to the forefront for the capital side.
The Puma CR Belouizdad 26-27 home shirt is predominantly red, anchored by a bold white chevron across the chest. It incorporates a white V-neck collar, patterned white sleeve cuffs, and a subtle "1962" detail on the sleeve honoring the year of the club's founding. The CRB crest with its championship star is placed over the chest alongside white Puma branding and the logo of main sponsor Madar Holding.
Built with Puma's dryCELL performance fabric and RE:FIBRE recycled materials, the new jersey is completed by matching red shorts and red socks.
Vitesse 26-27 Airborne Kit Released
Dutch club SBV Vitesse and technical partner Robey Sportswear have officially launched their special 2026-27 Airborne kit. Continuing an annual tradition that dates back to 2007, the kit commemorates the 1944 Battle of Arnhem and Operation Market Garden, and will be worn during the club's annual Airborne fixture in September.
Themed "V van Vrijheid" (V for Freedom), the shirt also pays tribute to a silent act of resistance during the club's 50th anniversary in 1942, when players formed a large 'V' on the pitch in a subtle nod to the Allied Victory sign. The jersey is presented in a deep bordeaux base covered in dynamic tonal chevron patterns that form subtle 'V' shapes across the torso. Contrasting sky blue accents highlight the collar, sleeve cuffs, and underarm panels, with a white poppy placed centrally on the chest between the Robey branding and the club crest.
Matching bordeaux shorts and sky blue socks decorated with claret chevrons complete the uniform. The Robey Vitesse 26-27 Airborne kit is available to purchase now through the club's official online store.
Cambodian Premier League Becomes First Asian League to Introduce "Debut" Sleeve Patches
The Cambodian Premier League has surprised kit enthusiasts and football followers by introducing an official "CPL DEBUT" sleeve patch, making it the first domestic league in Asia to adopt a dedicated debut patch on match shirts. While high-profile competitions across the continent like the Saudi Pro League, Japan's J.League, and South Korea's K League have yet to implement such badges, Cambodia's top flight has embraced the global trend.
Positioned directly underneath the official Cambodian Premier League crest on the right sleeve, the badge features a compact rectangular design with a bold red background and white "CPL DEBUT" lettering. The patch is applied to kits exclusively for players making their first-ever career appearance in the Cambodian Premier League, commemorating their milestone game on the pitch.
The concept takes inspiration from the debut patch movement that originated in American sports like Major League Baseball and Major League Soccer, which recently expanded to European football via UEFA and Topps for the UEFA Champions League. While the Cambodian version is an independent initiative by the league rather than a licensed trading card memorabilia tie-in, it adds a unique detail and collectible charm to debutants' match-worn shirts.
Newcastle United Announce BetMGM Partnership Extension
Newcastle United have officially announced a multi-year extension of their commercial partnership with BetMGM. The renewed agreement sees the operator, part of the LeoVegas Group, continue in its role as the Magpies' Official UK and European Betting Partner heading into the 26-27 season and beyond.
The collaboration first started in 2023 alongside BetMGM's launch in the UK market, following an earlier renewal in 2024. Over the past three seasons, the relationship has established a major presence on matchdays at St. James' Park, focusing primarily on fan engagement and digital activations rather than kit branding.
As part of the extended deal, Newcastle and BetMGM confirmed the return of the popular BetMGM Half-Time Challenge. The activation offers supporters attending home fixtures the opportunity to take to the pitch at the break and compete for prizes, including a trip to Las Vegas.
