Coca-Cola Announces Premier League Deal
- Partnership Announcement: Coca-Cola has announced a three-year partnership with the Premier League, starting from the 2025-26 season, making them the league's Official Soft Drink Partner.
- Fan Engagement Initiatives: The partnership aims to enhance the fan experience through activations, center circle experiences, ticket access, and involvement in the Premier League Summer Series, leveraging brands like Coca-Cola Zero Sugar and Powerade.
- Promotional Kick-off: The collaboration will start with an on-pack promotion in the UK and Ireland before the 2025-26 season, featuring team-themed Coca-Cola cans under the slogan "EVERY TEAM CAN, ONLY ONE WILL."
The Coca-Cola Company has officially announced a significant new three-year partnership with the Premier League, commencing from the 2025-26 season. This deal sees the iconic beverage giant return as the league's Official Soft Drink Partner.
Coca-Cola Returns to Premier League as Official Soft Drink Partner from 2025-26 Season
The new Coca-Cola Premier League partnership aims to bring supporters closer to the action through a variety of initiatives, including exclusive fan activations, centre circle experiences, and access to tickets. Coca-Cola will also become a partner of the upcoming Premier League Summer Series.
Coca-Cola plans to leverage the sponsorship across several key brands within its portfolio, including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Powerade, and Smartwater.
The collaboration will officially kick off with an exclusive on-pack promotion available in stores across the UK and Ireland ahead of the 2025-26 season. The promotional image accompanying the announcement showcases a collection of Coca-Cola cans, primarily 'Zero Sugar' and one 'Original Taste', each designed with the color schemes of the Premier League clubs, under the tagline "EVERY TEAM CAN, ONLY ONE WILL."
Commenting on the news, Javier Meza, President of Marketing, Europe, Coca-Cola, said, “We are thrilled to be partnering with the Premier League, the most competitive and compelling football league in the world. Football and the Premier League are global passion points, and we look forward to uplifting fans and making their experience even better by bringing them closer to the action.”
Will Brass, Premier League Chief Commercial Officer, added: "We are delighted to welcome back Coca-Cola as the Official Soft Drink Partner of the Premier League. Coca-Cola is loved and enjoyed by millions around the world, much like the Premier League, and bring years of experience in top level sport sponsorship and fan engagement. We look forward to working together over the coming seasons to drive further success for us both through this expansive, exciting partnership.”
This announcement marks a return for Coca-Cola to the Premier League, as the company had previously partnered with the competition from the 2018-19 season onwards.
What do you think of Coca-Cola's return as a Premier League partner and the team-themed can designs? Share your thoughts in the comments below.
