Dortmund to Extend Puma Kit Deal
- Extension Details: Borussia Dortmund is reportedly extending its kit deal with Puma for six more years, pushing the partnership to 2034.
- Financial Impact: The deal is valued at €300 million, including an annual fixed payment of €28 million (potentially rising to €35 million with bonuses) and a €27 million signing bonus.
- Historical Context: The partnership between Puma and Borussia Dortmund began in 2012, and this extension would solidify Puma's role as a key partner for over two decades.
Borussia Dortmund is on the verge of a significant extension to their long-standing partnership with kit supplier Puma, according to German media outlet Ruhr Nachrichten. The new agreement would see the collaboration continue for an additional six years beyond the current contract.
Borussia Dortmund Reportedly Set to Extend Landmark Puma Kit Deal Until 2034
The existing deal between BVB and Puma is set to run until 2028. This reported extension would prolong the partnership until 2034, marking an exceptionally long and successful relationship between the club and the German sportswear giant.
According to the report, the extended deal is set to be highly lucrative for Borussia Dortmund:
- Annual Fixed Sum: A fixed annual payment of approximately €28 million
- Potential Bonuses: Through bonus payments (likely tied to on-pitch success), this annual figure could rise to as much as €35 million
- Signing Bonus: Furthermore, Dortmund are reportedly set to receive a one-off signing bonus of €27 million upon formalizing the extension
- Total Value: The agreement is said to be worth €300 million (6 [years] * €28 million + €27 million) over the six-year extension period (from 2028 to 2034)
This new agreement would represent one of the largest commercial deals in Borussia Dortmund's history and is thought to have been orchestrated by outgoing CEO Hans-Joachim Watzke as one of his final major acts.
Puma and Borussia Dortmund have a rich history, with their partnership initially beginning in 2012.
Dortmund 25-26 Puma Kits
At the time of the 2019 renewal, Watzke stated, "Puma has long been not just a supplier and sponsor, but also a heavyweight in our club's shareholder structure," highlighting the deep-rooted nature of their collaboration.
This reported extension until 2034 would see Puma outfit Borussia Dortmund for over two decades, cementing their place as a key partner in the club's modern era.
What are your thoughts on this reported major extension between Borussia Dortmund and Puma? Let us know in the comments below.
