Dortmund Extends Puma Kit Deal
Jul 7, 2025, by Chris
- Partnership Extension: Puma and Borussia Dortmund have extended their partnership, ensuring Puma will continue as BVB's kit supplier until 2034.
- Financial Details: The extension includes an annual fixed payment of approximately €28 million, potential bonuses up to €35 million, and a €27 million signing bonus, totaling €300 million over the six-year extension.
- Long-Standing Relationship: Puma has been Borussia Dortmund's official kit supplier since the 2012-13 season, with the extension cementing over two decades of collaboration.
Update: Puma and Dortmund have announced the extension of their successful partnership. The new long-term contract ensures the PUMA cat will continue to feature on BVB's famous black and yellow kits for years to come.
Borussia Dortmund Extends Landmark Puma Kit Deal Until 2034
PUMA has been Borussia Dortmund's official kit supplier since the 2012-13 season. Over the past decade, the partnership has been incredibly successful, with highlights including reaching the 2013 Champions League final and winning the DFB-Pokal multiple times.
Although there has been no official announcement regarding the contract extension, previous reports indicate that the existing deal between BVB and Puma is set to run until 2028. The reported extension would prolong the partnership until 2034, marking an exceptionally long and successful relationship between the club and the German sportswear giant.
BVB Managing Director, Carsten Cramer, stated:
PUMA has been more than a supplier; they have been a true and reliable partner for over a decade. We feel very well taken care of with PUMA, and we are thrilled to continue our journey together.
According to the report, the extended deal is set to be highly lucrative for Borussia Dortmund:
- Annual Fixed Sum: A fixed annual payment of approximately €28 million
- Potential Bonuses: Through bonus payments (likely tied to on-pitch success), this annual figure could rise to as much as €35 million
- Signing Bonus: Furthermore, Dortmund are reportedly set to receive a one-off signing bonus of €27 million upon formalizing the extension
- Total Value: The agreement is said to be worth €300 million (6 [years] * €28 million + €27 million) over the six-year extension period (from 2028 to 2034)
This new agreement would represent one of the largest commercial deals in Borussia Dortmund's history and is thought to have been orchestrated by outgoing CEO Hans-Joachim Watzke as one of his final major acts.
Puma and Borussia Dortmund have a rich history, with their partnership initially beginning in 2012.
Dortmund 25-26 Puma Kits
At the time of the 2019 renewal, Watzke stated, "Puma has long been not just a supplier and sponsor, but also a heavyweight in our club's shareholder structure," highlighting the deep-rooted nature of their collaboration.
This reported extension until 2034 would see Puma outfit Borussia Dortmund for over two decades, cementing their place as a key partner in the club's modern era.
What do you think of this contract extension? Are you happy that Dortmund is sticking with PUMA? Let us know in the comments below.
No More Kappa: Real Valladolid Announce Reebok Kit Deal
Real Valladolid has officially announced a new kit supplier agreement with Reebok, replacing Kappa. The partnership marks a significant return for the brand to Spanish football and will see Reebok serve as the club's technical sponsor until the summer of 2029. This three-year deal will officially commence from the 2026-27 season.
The announcement event took place on July 4, 2026, at the historic Valladolid Cathedral. To celebrate the start of this new era, the presentation featured a special live performance by the Escuela Municipal de Música de Valladolid, who played a symphonic rendition of the club's anthem.
As part of the agreement brokered via SportsHubGroup, Reebok will manufacture all match and training kits for Real Valladolid. Additionally, the brand will release exclusive fan products and lifestyle collections for the club's supporters over the course of the next three seasons.
Blaublitz Akita 26-27 Kits Released
Japanese J2 League club Blaublitz Akita have unveiled their new 2026-27 kits. Made by Athleta, the new kits feature a distinct design inspired by the concept of weaving.
The Athleta Blaublitz Akita 2026-27 kits are designed around the theme of weaving, reflected in a woven pattern on the shirts, symbolizing the unity of the stakeholders spinning their efforts onto the pitch.
The new Athleta Blaublitz Akita 2026-27 kits will be available to pre-order starting July 6, 2026, with deliveries planned ahead of the start of the new league season.
Peterborough United 26-27 Away Kit Released
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The Peterborough United 2026-27 away shirt showcases a contemporary design that aligns with the club's new direction. It features a black base with rose gold accents. It also prominently features the club's newly introduced crest, marking a fresh chapter for the team.
Kashiwa Reysol 26-27 Kits Released
Japanese J1 League club Kashiwa Reysol has officially unveiled its new 2026-27 kits, which are once again designed and manufactured by Yonex. The official launch on July 4 follows a short teaser video released earlier in the week and coincided with the announcement of the club's squad and player numbers for the upcoming season.
The Kashiwa Reysol 2026-27 kits feature a striking design centered around the concept of "Break the Light." The home shirt incorporates the club's traditional yellow and black colors, separated by dynamic geometric patterns that symbolize moving through the light. The away and keeper kits mirror the design in different colors.