Dortmund Extends Puma Kit Deal

Update: Puma and Dortmund have announced the extension of their successful partnership. The new long-term contract ensures the PUMA cat will continue to feature on BVB's famous black and yellow kits for years to come.

Borussia Dortmund Extends Landmark Puma Kit Deal Until 2034

PUMA has been Borussia Dortmund's official kit supplier since the 2012-13 season. Over the past decade, the partnership has been incredibly successful, with highlights including reaching the 2013 Champions League final and winning the DFB-Pokal multiple times.

Although there has been no official announcement regarding the contract extension, previous reports indicate that the existing deal between BVB and Puma is set to run until 2028. The reported extension would prolong the partnership until 2034, marking an exceptionally long and successful relationship between the club and the German sportswear giant.

BVB Managing Director, Carsten Cramer, stated:

PUMA has been more than a supplier; they have been a true and reliable partner for over a decade. We feel very well taken care of with PUMA, and we are thrilled to continue our journey together.

According to the report, the extended deal is set to be highly lucrative for Borussia Dortmund:

• Annual Fixed Sum: A fixed annual payment of approximately €28 million
• Potential Bonuses: Through bonus payments (likely tied to on-pitch success), this annual figure could rise to as much as €35 million
• Signing Bonus: Furthermore, Dortmund are reportedly set to receive a one-off signing bonus of €27 million upon formalizing the extension
• Total Value: The agreement is said to be worth €300 million (6 [years] * €28 million + €27 million) over the six-year extension period (from 2028 to 2034)

This new agreement would represent one of the largest commercial deals in Borussia Dortmund's history and is thought to have been orchestrated by outgoing CEO Hans-Joachim Watzke as one of his final major acts.

Puma and Borussia Dortmund have a rich history, with their partnership initially beginning in 2012.

Dortmund 25-26 Puma Kits

At the time of the 2019 renewal, Watzke stated, "Puma has long been not just a supplier and sponsor, but also a heavyweight in our club's shareholder structure," highlighting the deep-rooted nature of their collaboration.

This reported extension until 2034 would see Puma outfit Borussia Dortmund for over two decades, cementing their place as a key partner in the club's modern era.

What do you think of this contract extension? Are you happy that Dortmund is sticking with PUMA? Let us know in the comments below.