MK Dons Announce Reebok Kit Deal - "Unique Shirts That Tell a Story" Promised

Milton Keynes Dons have officially announced a new multi-year technical partnership with iconic international sportswear manufacturer Reebok, who will become the club’s new official kit provider. Reebok replaces Castore.

Charlton Announce Reebok Kit Deal

Jun 1, 2025

For Reebok, it is the second UK deal the brand secured this summer, following Charlton.

Reebok to Make MK Dons Football Kits

The partnership promises bespoke playing shirts that represent both MK Dons and the city of Milton Keynes as a whole. According to the club, designers at MK Dons and Reebok have been working collaboratively to produce "unique football shirts that tell a story" and "distinctive football shirts our supporters will never have seen the like of before!"

In addition to the match kits, Reebok will also be producing a groundbreaking retro-inspired lifestyle range, alongside modern and energetic travel and training wear. This agreement also sees the club bring its retail operations back in-house, with both the club shop at Stadium MK and the online store being operated by MK Dons.

MK Dons' kit makers - via Football Kit Archive

MK Dons Chairman Fahad Al Ghanim described the deal as a "seismic moment for MK Dons," stating, "We’re delighted to be entering into this strategic partnership with Reebok, an iconic brand with huge global recognition... a sporting brand that matches our drive and ambition."

CEO Neil Hart added, "This is a bold statement as part of the club’s continued development and growth plans, following on from the recent reveal of our new club identity and branding. Alongside Reebok’s resurgence into football, fashion and culture, we couldn’t have chosen a better time to partner together."

John Carden, CEO of Sports Hub Brands (Reebok’s UK team sports licensee), commented, "Milton Keynes Dons have high aspirations for this season, and Reebok share a similar mentality... This latest partnership continues to prove that Reebok belong at the heart of UK and European football."

Castore MK Dons 24-25 Kits

Supporters can expect the new Reebok MK Dons kits to be available for purchase ahead of the 2025-26 season, with the designs set to be revealed over the coming weeks.

What are your thoughts on MK Dons partnering with Reebok? Are you excited to see what unique designs they produce? Comment below.