Charlton Announce Reebok Kit Deal
Jun 1, 2025, by Pat
- Partnership Announcement: Charlton Athletic has announced a multi-year partnership with Reebok, making them the official kit supplier starting from the 2025-26 season.
- Reebok's Return to Team Sports: Reebok, through Sports Hub Brands, aims to reclaim its place in team sports with this partnership, emphasizing its appreciation for history and innovation.
- Kit Availability: The first Charlton Athletic kits by Reebok for the 2025-26 Championship season are expected to be available for purchase ahead of the campaign's start.
Charlton Athletic, who will be competing in the EFL Championship next season, have officially announced a new multi-year partnership with global sports brand Reebok. Starting from the 2025-26 season, Reebok will serve as the Addicks' official kit supplier, replacing Castore.
Charlton x Reebok Kit Deal
The new agreement sees Charlton Athletic team up with Reebok, marking a new chapter for the club's apparel. This partnership means the end of Charlton's deal with Castore, who had been their kit provider since the 2022-23 season.
Reebok, through its UK teamwear licensee Sports Hub Brands, is aiming to make a significant return to team sports. John Carden, CEO of Sports Hub Brands, commented on the new venture: "Charlton Athletic has a rich footballing legacy and an incredibly passionate fanbase. At Reebok, we share this deep-rooted appreciation for history and the drive to innovate. This partnership marks an exciting step forward in our mission to reclaim our place in team sports, bringing our unique vision and craftsmanship to the pitch."
We are Charlton.#cafc pic.twitter.com/cCrEdxZSUK
— Charlton Athletic FC (@CAFCofficial) June 1, 2025
Charlton Board member Ed Warrick expressed the club's enthusiasm for the partnership: "We’re delighted to welcome Reebok to the Charlton family. Their commitment to performance, culture, and innovation aligns perfectly with our club values. Our fans are going to love what Reebok has created, and as we step up a level on the pitch we’re delighted to be partnering with a global sports brand and we look forward to building a lasting legacy together.”
Reebok has been making strategic moves to re-establish its presence in global sports. This includes appointing basketball legends Shaquille O’Neal and Allen Iverson to lead its basketball division, alongside securing kit deals with the Panamanian national football team and Brazilian club Botafogo FC.
The first Charlton Athletic kits by Reebok for the 2025-26 Championship season are expected to be available for purchase ahead of the campaign's start.
Check out classic Charlton Athletic kits on Football Kit Archive.
What do you think of Charlton Athletic partnering with Reebok? Are you excited to see their new kits for the Championship? Let us know in the comments below.
Chattanooga Red Wolves Reveal Vibrant Hispanic Heritage Pre-Match Shirt
USL League One club Chattanooga Red Wolves SC have unveiled a striking special-edition warm-up top in celebration of Hispanic Heritage Month. Worn ahead of the club's annual Hispanic Heritage Night celebrations, the design pays homage to the rich cultural contributions and traditions of the Hispanic and Latino communities within the local area and across the sport.
Set against an off-white base, the standout feature of the shirt is a massive howling wolf graphic across the front. The silhouette of the club's emblem is brought to life through intricate Mesoamerican and folk art motifs, filled with vibrant shades of teal, red, yellow, orange, and violet. Matching cultural diamond patterns run down the red side panels, while the sleeve cuffs are detailed with horizontal sequences representing various Latin American flags.
The reverse side continues the celebratory theme with a sun wheel and mythological fauna gracing the upper back. Centered below is the club's rallying cry, "DALE LOBOS," printed in a bold red textured font and framed by geometric borders.
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Elegant golden trim outlines the classic polo collar and sleeve cuffs, complemented by monochrome gold sponsor branding and a reimagined two-tone club crest that references 1980s and 1990s iconography alongside the historical Giovanni Baldesio legend.
