Charlton Announce Reebok Kit Deal

Charlton Athletic, who will be competing in the EFL Championship next season, have officially announced a new multi-year partnership with global sports brand Reebok. Starting from the 2025-26 season, Reebok will serve as the Addicks' official kit supplier, replacing Castore.

Charlton x Reebok Kit Deal

The new agreement sees Charlton Athletic team up with Reebok, marking a new chapter for the club's apparel. This partnership means the end of Charlton's deal with Castore, who had been their kit provider since the 2022-23 season.

Reebok, through its UK teamwear licensee Sports Hub Brands, is aiming to make a significant return to team sports. John Carden, CEO of Sports Hub Brands, commented on the new venture: "Charlton Athletic has a rich footballing legacy and an incredibly passionate fanbase. At Reebok, we share this deep-rooted appreciation for history and the drive to innovate. This partnership marks an exciting step forward in our mission to reclaim our place in team sports, bringing our unique vision and craftsmanship to the pitch."

Charlton Board member Ed Warrick expressed the club's enthusiasm for the partnership: "We’re delighted to welcome Reebok to the Charlton family. Their commitment to performance, culture, and innovation aligns perfectly with our club values. Our fans are going to love what Reebok has created, and as we step up a level on the pitch we’re delighted to be partnering with a global sports brand and we look forward to building a lasting legacy together.”

Reebok has been making strategic moves to re-establish its presence in global sports. This includes appointing basketball legends Shaquille O’Neal and Allen Iverson to lead its basketball division, alongside securing kit deals with the Panamanian national football team and Brazilian club Botafogo FC.

The first Charlton Athletic kits by Reebok for the 2025-26 Championship season are expected to be available for purchase ahead of the campaign's start.

Check out classic Charlton Athletic kits on Football Kit Archive.

What do you think of Charlton Athletic partnering with Reebok? Are you excited to see their new kits for the Championship? Let us know in the comments below.