Chelsea Adjusts Club World Cup Badge Placement for Premier League Season

Aug 19, 2025

by Pat

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Badge Repositioning: Chelsea has adjusted the placement of their FIFA Club World Cup badge on their Premier League kit, moving it higher on the chest compared to its position during pre-season.
Sporting iD Instruction: The badge's relocation was directed by Sporting iD, the Premier League's badge manufacturer, to ensure the FIFA badge doesn't overshadow the club crest.
Fan Dissatisfaction: The new badge position has been met with controversy among supporters, who find the higher placement awkward and prefer the design of previous Club World Cup badges.

Chelsea took to the pitch for their opening Premier League match with a noticeable change to their kit that differed from what was seen during their pre-season tour. The gold FIFA Club World Cup champion badge has been repositioned on the chest.

During pre-season matches, the gold CWC badge was positioned centrally, sitting directly between the Nike Swoosh and the Chelsea club crest. However, for the official start of the Premier League season, the badge has been moved higher up on the chest, now placed centrally above the two logos.

Image via chuyenaodau

The adjustment was not an arbitrary decision by the club. According to reports, the change was made following official instructions from Sporting iD, the manufacturer of the badges for the Premier League. The rationale for pushing the badge higher is to prevent the prominent FIFA badge from overshadowing the club's own crest, giving both elements more visual space.

Despite the intention, the new placement has stirred controversy among supporters. Many feel the higher position looks awkward or unbalanced. This discussion is often linked to the general dissatisfaction with the current circular CWC badge compared to the more traditional, and fan-favorite, shield-shaped version used in previous years, which many believe was better designed and easier to integrate into a kit's layout. Following their win in the historic first Club World Cup with the new format, Chelsea will have the badge on their kit for the next three seasons.

Check out classic Chelsea kits on Football Kit Archive

What are your thoughts on this new badge placement? Do you prefer it higher up, or did you like the pre-season look? Let us know in the comments below.