2026 FIFA World Cup Mascots Revealed

OFFICIAL

3 hours ago

by PTG

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Mascot Announcement: FIFA has revealed Maple the Moose (Canada), Zayu the Jaguar (Mexico), and Clutch the Bald Eagle (USA) as the official mascots for the 2026 FIFA World Cup.
Mascot Details: Each mascot represents a host nation, has a unique backstory, personality, plays a specific position, and wears their country's football kit.
Commercial Strategy: The mascots are a key part of FIFA's commercial strategy, with merchandise like mascot shirts set to be sold through FIFA's platforms.

FIFA has officially unveiled the three official mascots for the upcoming 2026 FIFA World Cup. Representing the three host nations, the trio consists of Maple the Moose (Canada), Zayu the Jaguar (Mexico), and Clutch the Bald Eagle (USA).

2026 FIFA World Cup Mascots

Each character has been given a unique backstory, personality, and playing position on the pitch, and is dressed in their respective nation's football kit.

Maple the Moose (Canada): Representing Canada, Maple the Moose is a goalkeeper who wears the country's red home kit. FIFA describes Maple as a "street style-loving artist, music enthusiast and dedicated goalkeeper" with a "heart full of strength and leadership."

Zayu the Jaguar (Mexico): Zayu the Jaguar represents Mexico and is a striker dressed in the nation's green home strip. The jaguar holds huge significance in ancient Mexican civilizations, and Zayu is described as having "exceptional ingenuity and agility that intimidates defenders."

Clutch the Bald Eagle (USA): Completing the trio is Clutch the Bald Eagle for the USA. A midfielder in the blue away kit, Clutch is said to have "an unquenchable thirst for adventure" and "unites people wherever they go, proving that true flight is about purpose, passion and play.”

Beyond their role at the tournament, the mascots are a key part of FIFA's commercial strategy. FIFA President Gianni Infantino confirmed that merchandise, including mascot shirts, will go on sale via FIFA's platforms.