FC Barcelona Sign Midea Sleeve Sponsor Deal - Early 26-27 Kit Mock-Up
- Sponsorship Deal: FC Barcelona has agreed to a sponsorship deal with Midea, making them the club's sleeve sponsor from the 2026-27 season.
- Financial Details: The five-year agreement is reportedly worth around €12 million per season.
- Sponsor Replacement: Midea will replace Ambilight on Barça's first-team shirts and training kits.
FC Barcelona has agreed a new sponsorship deal with Chinese appliance giant Midea, which will take over as the club’s sleeve sponsor from the 2026-27 season.
FC Barcelona to Replace Ambilight with Midea as Sleeve Sponsor from 2026-27
The agreement, expected to run for five years, will see Midea feature on Barça’s first-team shirts and training kits, replacing Ambilight, the Philips-owned brand currently occupying the slot.
The deal is reportedly worth around €12 million per season. Midea is no stranger to football sponsorship, having partnered with Manchester City since 2020 and being the main sponsor of Sevilla since 2024.
We have added the Midea logo to our early mock-up of the Barça 2026-27 home kit, giving an impression of how the Midea branding will look on the kits. In contrast to the current, very small and broad Ambilight TV logo, the Midea logo better fits the space (but not as good as square sponsors, which are optimal for the sleeve sponsor position).
Check out all Barcelona sponsors on Football Kit Archive
Finally, in case you wondered why Barça announced the deal right now. It might help them with La Liga's strict financial rules.
Do you like Midea as Barcelona’s new sleeve sponsor? Let us know in the comments.
