FC Barcelona Sign Midea Sleeve Sponsor Deal - Early 26-27 Kit Mock-Up
Sep 2, 2025, by Chris
- Sponsorship Deal: FC Barcelona has agreed to a sponsorship deal with Midea, making them the club's sleeve sponsor from the 2026-27 season.
- Financial Details: The five-year agreement is reportedly worth around €12 million per season.
- Sponsor Replacement: Midea will replace Ambilight on Barça's first-team shirts and training kits.
FC Barcelona has agreed a new sponsorship deal with Chinese appliance giant Midea, which will take over as the club’s sleeve sponsor from the 2026-27 season.
FC Barcelona to Replace Ambilight with Midea as Sleeve Sponsor from 2026-27
The agreement, expected to run for five years, will see Midea feature on Barça’s first-team shirts and training kits, replacing Ambilight, the Philips-owned brand currently occupying the slot.
The deal is reportedly worth around €12 million per season. Midea is no stranger to football sponsorship, having partnered with Manchester City since 2020 and being the main sponsor of Sevilla since 2024.
We have added the Midea logo to our early mock-up of the Barça 2026-27 home kit, giving an impression of how the Midea branding will look on the kits. In contrast to the current, very small and broad Ambilight TV logo, the Midea logo better fits the space (but not as good as square sponsors, which are optimal for the sleeve sponsor position).
Check out all Barcelona sponsors on Football Kit Archive
Finally, in case you wondered why Barça announced the deal right now. It might help them with La Liga's strict financial rules.
Do you like Midea as Barcelona’s new sleeve sponsor? Let us know in the comments.
Machida Zelvia 26-27 Away Kit Revealed
Following the launch of their home kit in early June, J1 League side Machida Zelvia have officially revealed their new Adidas away and goalkeeper kits for the 2026-27 season.
The release builds upon the design language established by the home shirt, which introduced a deep blue base accented with metallic gold details and a sharp geometric 'Pulse of Machida' graphic across the chest—an Adidas pattern also utilized by Rosenborg BK and the Faroe Islands.
Cancún FC 26-27 'Dark Cenote' Special Kit Released
Mexican club Cancún FC has released its new 2026-27 'Dark Cenote' special kit, produced by Adidas. Serving as a dark counterpart to the previously announced 'Cenote' third kit, the new jersey pays homage to the state of Quintana Roo and the extensive network of cenotes that has united the Mexican Caribbean region for thousands of years.
The shirt debuted on the pitch on July 3, 2026, and is available for purchase through the club's official physical and online stores until stock runs out.
Doncaster Rovers 26-27 Away Kit Released
The new Doncaster Rovers 26-27 away kit has been officially released, produced by Oxen Sports for the upcoming League One campaign. Celebrating the city's rich engineering heritage, the design is heavily inspired by the iconic Mallard locomotive, paying tribute to the famous Made in Doncaster train. The shirt features a unique color palette drawing directly from the historic steam engine, and as a special nod to its railway theme, the kit even includes a bespoke train ticket swing tag.
Eintracht Braunschweig 26-27 Home Kit Released
Eintracht Braunschweig has officially unveiled its new 2026-27 home kit, produced by Umbro. The launch was accompanied by the slogan 'Auf der Haut. Unter der Haut.' (On the skin. Under the skin.), highlighting the deep connection between the club and its supporters.
The Umbro Eintracht Braunschweig 2026-27 home jersey features the club's traditional blue and yellow colors. A notable design element is the inclusion of lion motifs across the shirt, paying tribute to the club's nickname, "Die Löwen" (The Lions), and creating a bespoke look for the 2. Bundesliga side.
The Eintracht Braunschweig 2026-27 home kit is available to purchase now through the club's official online shop and physical stores.
The upcoming Adidas River Plate 26-27 away kit is a masterpiece. Mockup of how it will look on the pitch.
AFC Wimbledon 26-27 Home Kit Released
The new AFC Wimbledon 2026-27 home kit was officially released today. Made by Lotto, the new kit features the club's traditional colors and will be available to purchase from July 4.
The Lotto AFC Wimbledon 2026-27 home shirt introduces a bespoke look in blue and yellow. The standout feature of the design is the extensive use of the Lotto logo, which is repeated continuously around the collar and the sleeve cuffs.
This repeated logo detailing on the collar and cuffs gives the shirt a distinct retro feel, but it breaks standard equipment regulations for European competitions. Due to the excessive branding, the AFC Wimbledon 2026-27 home kit would not be allowed to be worn in UEFA competitions, but EFL apparently allowed it.
We have a new image of the Adidas River Plate 26-27 home kit in the authentic version.
