FC Barcelona Sign Midea Sleeve Sponsor Deal - Early 26-27 Kit Mock-Up

FC Barcelona has agreed a new sponsorship deal with Chinese appliance giant Midea, which will take over as the club’s sleeve sponsor from the 2026-27 season.

FC Barcelona to Replace Ambilight with Midea as Sleeve Sponsor from 2026-27

The agreement, expected to run for five years, will see Midea feature on Barça’s first-team shirts and training kits, replacing Ambilight, the Philips-owned brand currently occupying the slot.

The deal is reportedly worth around €12 million per season. Midea is no stranger to football sponsorship, having partnered with Manchester City since 2020 and being the main sponsor of Sevilla since 2024.

We have added the Midea logo to our early mock-up of the Barça 2026-27 home kit, giving an impression of how the Midea branding will look on the kits. In contrast to the current, very small and broad Ambilight TV logo, the Midea logo better fits the space (but not as good as square sponsors, which are optimal for the sleeve sponsor position).

FC Barcelona 26-27 Home Kit Leaked

Mar 19, 2026

Check out all Barcelona sponsors on Football Kit Archive

Finally, in case you wondered why Barça announced the deal right now. It might help them with La Liga's strict financial rules.

Create and share your own football kits with Kit Creator, as we have done for the Barça 2026-27 home kit mock-up

Do you like Midea as Barcelona’s new sleeve sponsor? Let us know in the comments.