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2026 World Cup Kit Overview
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Adidas to Release Again the 2026 World Cup Third-Tier Fan Kit

  • Three-Tier Kit Strategy: Adidas will continue its three-tier kit strategy for the 2026 World Cup, including 'Authentic', 'Replica', and budget-friendly 'Fan' versions.
  • Fan Kit Design: The 'Fan' version is a heavily simplified design that removes bespoke details and premium applications, focusing on the basic color scheme.
  • Pricing and Release: The 'Fan' jersey is expected to retail for around 60 EUR and is slated for release in November 2025 or later, after the launch of the home kits.

Footy Headlines can confirm that Adidas will continue its three-tier kit strategy for the 2026 World Cup. Alongside the high-end 'Authentic' and standard 'Replica' versions, Adidas will once again release a budget-friendly takedown 'Fan' kit for its major federations.

Adidas to Release Again the 2026 World Cup Third-Tier Fan Kit

While no images of the 2026 World Cup 'Fan' kits have leaked yet, we have a very clear idea of what to expect based on the Euro 2024 and 25-26 club season releases.

The 'Fan' version is a heavily simplified design. It removes all the bespoke details, intricate fabric patterns, and premium applications found on the Authentic and Replica versions, reducing the kit to its most basic color scheme.

This strategy is no longer a surprise. Adidas first introduced these third-tier 'Fan' shirts for the Euro 2024 national team kits and continued the practice for the 2025-26 club season. It is now confirmed to be the standard for the upcoming World Cup.

The main advantage of the 'Fan' jersey is its price. It is expected to retail for around 60 EUR, making it a significantly cheaper option for supporters compared to the Replica (around 100 EUR) and Authentic (around 150 EUR) versions.

The Adidas 2026 World Cup 'Fan' kits are expected to be released in November 2025 or slightly later, following the official launch of the new home kits.

What do you think of Adidas's three-tier kit strategy? A good way to offer a cheaper option for fans, or a dilution of the kit design? Let us know in the comments below.