Nike Uses Destructed Swoosh on New Prototype Boots
- Destructed Swoosh: Nike's new prototype boots feature a 'destructed' Swoosh design, where part of the logo is removed, creating an altered branding approach.
- Previous Prototypes: Nike has a history of using irregular or absent Swooshes on prototypes to obscure final design details, but some past Tiempo prototypes featured the full Swoosh.
- Purpose of Altered Swoosh: The destructed Swoosh aims to conceal design details during testing, although recent leaks of the final product may make this effort somewhat unnecessary now.
Nike’s latest round of prototype boots features a noticeably altered branding approach, including what can be described as a destructed Swoosh.
Nike Tiempo 2026 Prototype Boots Come with Masked Swoosh
The destructed Swoosh appears on the next-generation Tiempo. Nike removed the whole upper part on the left side, letting it look like not being a swoosh.
It isn’t new for Nike prototypes to avoid the standard Swoosh. The Phantom 6 prototype also carried an irregular version of the logo, and many older test models used no swoosh at all. Others, like previous Tiempo prototypes, featured the full Swoosh.
Some prototypes did also feature no branding at all.
The “destructed” Swoosh on the next-generation Nike Tiempo Maestro/Ligera look stands out more than usual and somewhat resembles a fake brand, emphasizing Nike’s ongoing effort to obscure final design details during testing. However, the actual product has already leaked, making this somewhat unnecessary. Still, prototype testing began much earlier, so the hidden branding could have made sense to prevent early leaks.#
Adidas does not destroy the 3 stripes for prototypes. Indeed, in our opinion, Nike should also not for final prototypes, as the swoosh at least slightly affects the tech.
What do you think of Nike’s altered prototype Swoosh? Let us know in the comments.
