Tottenham & AIA End of Front-of-Shirt Era
- Partnership Extension: Tottenham Hotspur and AIA have extended their partnership, with AIA becoming the club's Global Training Partner from July 2027 to June 2032.
- End of Front-of-Shirt Sponsorship: AIA's front-of-shirt sponsorship with Tottenham will end after the 2026/27 season, concluding a long-standing partnership.
- New Sponsor Search: With AIA shifting away from the match shirt, Tottenham will be looking for a new principal sponsor that ideally complements the team's colors.
Tottenham Hotspur have announced a long-term extension of their relationship with AIA, with the insurer set to become the club’s Global Training Partner from July 2027 until June 2032. Crucially, this means that AIA’s front-of-shirt sponsorship will end after the 2026/27 season, bringing to a close one of the longest and most recognisable kit partnerships in the Premier League.
Tottenham x AIA Main Sponsor Deal to Expire in 2027
Tottenham's 25-26 home kit is the second-last with AIA on the front.
AIA will continue to feature on Spurs’ training wear across all teams from 2027, as well as on LED branding at the Tottenham Hotspur Stadium, while both sides say the renewed deal builds on more than a decade of collaboration. AIA and Tottenham joined forces in 2013.
With AIA shifting away from the match shirt, the Spurs will be searching for a new principal sponsor. It remains to be seen if Tottenham manages to secure a sponsor that will not rely on their color - the red of AIA did not match Spurs’ kit at all.
Check out classic Tottenham kits on Football Kit Archive
Do you like that the red AIA logo won't be featured longer on the front of Tottenham's kit? What do you think Tottenham’s next front-of-shirt sponsor should be? Let us know in the comments.
