No More Adidas: Besiktas Announces Nike Kit Deal
- New Kit Partnership: Beşiktaş has officially announced Nike as its new kit supplier starting from the 2026–27 season, ending a 17-year partnership with Adidas.
- Financial Agreement: The new five-year deal with Nike is worth €2.6 million annually, totaling €15 million, and importantly, this entire amount was paid to the club upfront.
- Debt Clearance: The significant €15 million upfront payment from Nike, combined with other advance sponsor payments, was used by Beşiktaş to clear a substantial €45 million loan debt.
Update - June 6, 2026: Following the rumors and the confirmation from Beşiktaş President Serdal Adalı, Beşiktaş officially announced today that Nike will become the club's new kit supplier starting from the 2026-27 season, bringing an end to its 17-year partnership with Adidas.
Update - Apr 21, 2026: Beşiktaş president Serdal Adalı has just announced that the club will receive around €2.6 million per year from a new deal with Nike. Under the previous contract with Adidas, the club had to cover its annual kit expenses of €2.5 million themselves. Now, under the new agreement with Nike, this cost will no longer apply. Thanks to @esvaphane for the heads-up.
Serdal Adalı stated that rival clubs had committed to sales guarantees of around 700,000 units, noting that reaching such figures would already generate approximately 20-30% more revenue. He pointed out that Beşiktaş sold 220,000 jerseys last year and had set a guarantee of 250,000. He added that if competitors fail to meet the 700,000 mark, their revenues would end up being much closer to Beşiktaş’s.
Update - Apr 14, 2026: Turkish giants Beşiktaş have officially confirmed a new kit supplier partnership with Nike, putting an end to recent speculation and marking a new era for the club's uniforms.
Nike Beşiktaş 5-Year Deal - 2026-2031
According to the club's newly published Audit Board report, the agreement with the American sportswear brand is set to run for five years. Beşiktaş will earn €2.6 million annually from the partnership, bringing the total value of the contract to €15 million.
Interestingly, the full €15 million has already been paid to the club upfront. The official financial report reveals that the black-and-white club utilized this massive cash injection, alongside advance sponsor payments from Tüpraş and Beko, to clear a significant €45 million loan debt.
Update: Footy Headlines can now confirm that the agreement between Nike and Besiktas has been signed and is only awaiting the official announcement. The products for the 2026-27 season have already been completed and are currently in production.
Accordingly, Besiktas will end their long-term 17-year partnership with Adidas to begin a new chapter with Nike starting next season.
A major kit supplier shake-up is happening in the Turkish Süper Lig. According to reports from sports journalist Fatih Doğan, Beşiktaş is preparing to part ways with Adidas and sign a new deal with Nike.
Besiktas to Sign Nike Kit Deal From 26-27 Season
Beşiktaş has been partnered with Adidas since 2009, making it one of the most enduring relationships in Turkish football. However, that era appears to be coming to an end after the 2026 World Cup.
According to Doğan, the Black Eagles have reached a principal agreement with Nike to become their new kit supplier.
The switch to the Swoosh is expected to bring a significant financial boost to the Istanbul club. Beşiktaş is reportedly set to receive nearly 15 million Euros as part of the deal, providing a welcome injection of cash.
Additionally, the club's management plans to implement a new marketing and sales strategy to coincide with the change in kit design, hoping to maximize revenue from the new Nike jerseys.
This is the first time in history that Nike has sponsored Beşiktaş’s kit
This move would mark the end of a 17-year continuous partnership with Adidas (2009-2026).
What do you think of Beşiktaş switching from Adidas to Nike? Let us know in the comments below.