Adidas Ignores Next-gen Copa? Brand Only Promotes F50 & Predator in New Pack
Jan 13, 2026, by Phan Tich Giay
- New Adidas Pack Launch: Adidas launched the 'Born for Goals' collection, their first major on-pitch pack of 2026, which technically includes the next-generation Copa Pure 4.
- Marketing Focus: Adidas is primarily promoting the F50 and Predator silos in the new collection's marketing campaign, with top ambassadors mobilized for these boots.
- Copa Pure 4 Neglect: The next-generation Copa Pure 4 is surprisingly not receiving a significant marketing push, despite being a generational update, and key faces of the silo are not as prominently featured.
Last week, Adidas officially launched the 'Born for Goals' collection, their first major on-pitch pack of 2026. While the pack technically includes the next-generation Copa Pure 4, the brand's marketing suggests that only two silos matter.
Adidas Only Promotes F50 & Predator in New Pack - Copa Pure 4 Left Behind
In the launch campaign for the new collection, Adidas has focused its communication entirely on the Predator and F50 - the brand's two main commercial silos.
On X (formerly Twitter) and Instagram, the brand's pinned posts and main posters feature only the F50 and Predator, completely excluding the Copa. The marketing tagline and imagery create a narrative of a binary choice, leaving the third silo out of the conversation.
Ambassador Push: A Stark Contrast
Adidas has mobilized nearly all of its top ambassadors for the F50 and Predator to maximize visibility. Players like Leo Messi, Jude Bellingham, Lamine Yamal, and Florian Wirtz have all received individual, high-quality photoshoots to promote the new colorways.
Next-Gen Copa Pure 4: The Forgotten Update?
The lack of promotion for the Copa Pure 4 is particularly surprising given that it is a next-generation boot. Usually, a generational update warrants a massive marketing push to explain the new tech and design.
Instead, the Copa Pure 4 seems to have been forgotten. There are very few promotional images available. While we have seen Manuel Neuer posing with the boots, other key faces of the silo, such as Alexis Mac Allister and Declan Rice, have not had individual campaign photos released (or at least, Adidas has not shared them).
It appears Adidas is putting all its eggs in the basket of speed and power, leaving the touch silo as a quiet alternative.
What do you think of Adidas' strategy to only promote the F50 and Predator? Does the Copa Pure 4 deserve more attention? Let us know in the comments below.
CA Aldosivi 26-27 Third Kit Released
Argentinian side Club Atlético Aldosivi and Kappa Argentina have officially launched the club's new 26-27 third kit, named 'LOS PRINCIPIOS' (The Principles). Designed as an homage to the roots of the Mar del Plata club, the jersey draws direct inspiration from the ocean, family, and the traditional fishing community that shapes the identity of the neighborhood.
The Kappa Aldosivi 26-27 third shirt features a teal and sea green base layered with an all-over graphic print that mimics moving ocean water. White details provide contrast, including the front sponsor logo, a simplified outline version of the club badge on the chest, and classic Kappa Omini logo taping running along the shoulders.
The release campaign was filmed on location in the port of Mar del Plata featuring local workers and scenery. The Aldosivi 26-27 third jersey is available now via official club retail outlets.
Tottenham Reveal Custom Embroidered "Sydney Special" Nameset by Rhapzo
During Tottenham Hotspur's pre-season tour in Australia, the North London club teamed up with custom embroidery artist Rhapzo to showcase a bespoke nameset for their 26-27 home kit. Unveiled at the club's pop-up venue, Spurs House in Sydney, the special design pays homage to iconic local landmarks while celebrating the team's visit down under.
The custom nameset features intricate white embroidered back numbers incorporating a stitched graphic of the famous Sydney Opera House near the base of each digit. A thin golden accent line runs through the core of the numbers to meet a mini Spurs cockerel crest, while the club's motto "to dare is to do" is delicately embroidered in cursive script underneath.
The player names above are rendered in white with a black border.
AVS Futebol 26-27 Away Kit Released
Portuguese Primeira Liga club AVS Futebol SAD has officially launched its new away kit for the 26-27 season, produced by Adidas.
The shirt is built around a vibrant yellow base and features red brushstroke-style graphics across the front - we have seen this design several times already, for example for Freiburg, San Marino and Yokohama F Marinos l.
Aston Villa 26-27 Away and Third Kits Leaked
grhaer9 has created renders of the Aston Villa 2026-27 away and third kits, with the help of AI and in cooperation with Opaleak.
The Aston Villa 26-27 away shirt features a black base with gold accents, highlighted by the classic Trefoil logo and a standalone lion crest. A repeating subtle pattern covers the body of the shirt, complemented by claret and white trim around the V-neck collar and sleeve cuffs.
The 26-27 third kit comes in a light blue colorway paired with claret detailing on the round collar, sleeve cuffs, and shoulder stripes. Its defining feature is a detailed swirling graphic pattern across the fabric, which draws inspiration from the historic entrance gates at Villa Park.
Arsenal 26-27 Third Kit Set to Launch 3 August
As per our information, the Arsenal 2026-2027 third kit will be launched on Monday, 3 August 2026.
FSV Frankfurt 26-27 Home Kit Released
German Regionalliga Südwest club FSV Frankfurt and kit supplier Erima have officially launched the team's new home kit for the 26-27 season. The release comes shortly after the presentation of the club's new away uniform in mid-July.
The Erima FSV Frankfurt 26-27 home jersey brings back a bold look in the traditional black and blue club colors, utilizing wide horizontal hoops across the front torso. White panels along the sides and shoulders add contrast, alongside subtle white accents on the collar rim and sleeve trims. Main sponsor Ludwig Hofmann is printed in white across the chest, complemented by the club crest on the left chest and white Erima branding.
Black shorts and black socks complete the new Erima FSV Frankfurt 26-27 home uniform, which is now officially available for purchase through the club's online store.