Adidas Ignores Next-gen Copa? Brand Only Promotes F50 & Predator in New Pack
Jan 13, 2026, by Phan Tich Giay
- New Adidas Pack Launch: Adidas launched the 'Born for Goals' collection, their first major on-pitch pack of 2026, which technically includes the next-generation Copa Pure 4.
- Marketing Focus: Adidas is primarily promoting the F50 and Predator silos in the new collection's marketing campaign, with top ambassadors mobilized for these boots.
- Copa Pure 4 Neglect: The next-generation Copa Pure 4 is surprisingly not receiving a significant marketing push, despite being a generational update, and key faces of the silo are not as prominently featured.
Last week, Adidas officially launched the 'Born for Goals' collection, their first major on-pitch pack of 2026. While the pack technically includes the next-generation Copa Pure 4, the brand's marketing suggests that only two silos matter.
Adidas Only Promotes F50 & Predator in New Pack - Copa Pure 4 Left Behind
In the launch campaign for the new collection, Adidas has focused its communication entirely on the Predator and F50 - the brand's two main commercial silos.
On X (formerly Twitter) and Instagram, the brand's pinned posts and main posters feature only the F50 and Predator, completely excluding the Copa. The marketing tagline and imagery create a narrative of a binary choice, leaving the third silo out of the conversation.
Ambassador Push: A Stark Contrast
Adidas has mobilized nearly all of its top ambassadors for the F50 and Predator to maximize visibility. Players like Leo Messi, Jude Bellingham, Lamine Yamal, and Florian Wirtz have all received individual, high-quality photoshoots to promote the new colorways.
Next-Gen Copa Pure 4: The Forgotten Update?
The lack of promotion for the Copa Pure 4 is particularly surprising given that it is a next-generation boot. Usually, a generational update warrants a massive marketing push to explain the new tech and design.
Instead, the Copa Pure 4 seems to have been forgotten. There are very few promotional images available. While we have seen Manuel Neuer posing with the boots, other key faces of the silo, such as Alexis Mac Allister and Declan Rice, have not had individual campaign photos released (or at least, Adidas has not shared them).
It appears Adidas is putting all its eggs in the basket of speed and power, leaving the touch silo as a quiet alternative.
What do you think of Adidas' strategy to only promote the F50 and Predator? Does the Copa Pure 4 deserve more attention? Let us know in the comments below.
AJ Auxerre 26-27 Third Kit Released
French Ligue 1 side AJ Auxerre and technical partner Macron have officially unveiled the club's new third kit for the 2026-27 season. The new release completes Auxerre's set of match wear for the campaign, following the earlier launches of their retro-inspired home kit and black away strip.
The Macron Auxerre 2026-27 third jersey is predominantly blue and centers around a broad vertical navy stripe running down the middle, framed by two thin white boundary lines. In a centrally aligned setup, both the white Macron Hero and the AJ Auxerre crest are applied in silicone on the navy chest panel. A navy crew neck collar and matching sleeve cuffs feature contrasting white tipping, while "AJ AUXERRE" is embroidered in white on the upper back neck.
Matching blue shorts featuring navy and white edge striping and blue socks with a navy band topped by white trim round off the look.
Special FC Metz Robert Pirès 26-27 Testimonial Kit Released
French club FC Metz and kit supplier Kappa have officially unveiled a limited-edition collector's shirt to celebrate the testimonial match of club icon Robert Pirès, set to take place on October 6, 2026, at the Stade Saint-Symphorien.
The special jersey pays homage to Metz's memorable 1996 kit, the season Les Grenats lifted the Coupe de la Ligue with Pirès playing a central role. Reinterpreting the distinct graphic side motif of that era, the shirt features a rich garnet base paired with an intricate geometric graphic panel running down the side, an elegant white polo collar, and a centrally placed Kappa Omini logo alongside the club's traditional Lorraine cross crest. The back showcases Pirès' famous name and number 7 in a retro font, completed by a commemorative jocktag patch at the hem.
The limited-edition jersey is available for pre-order in strictly limited numbers via Metz's online store. It will be donned on pitch during the testimonial event, which brings together legends from Metz, Arsenal, and the France national team to celebrate the career of the 1998 World Cup winner where his professional journey first began.
Brighton Become First Team to Wear Anniversary Kit in the Premier League in 18 Years
In their recent 3-0 victory over Arsenal, Brighton debuted a special 125th-anniversary kit, making them the first team since Manchester United in 2008 (who marked the 50th anniversary of the Munich air disaster) to wear a commemorative jersey in the Premier League.
Clause 13, Section M of the Premier League regulations strictly limits clubs to three registered kits per season, making special exemptions exceptionally rare.
Other kit exemptions over the years have been few and far between: Man City wore a one-off gold sponsor detail on the final day to celebrate their title triumph in the last match of the 20-21 season, while Newcastle had to turn a pre-match tee into an official match kit to fix an emergency kit clash against Brighton in 22-23.
Thanks to our partner @whatthekit_x for the interesting spotted and the collage.
To Never Be Worn: TSV 1860 München 26-27 Oktoberfest Kit Released
The new TSV 1860 München 26-27 Oktoberfest kit has been officially released by Joma through the club's merchandising company. However, mirroring the previously revealed 26-27 home shirt, this special Wiesn design will never be worn in an official match. Following the insolvency of the club's professional division and forced relegation to the Regionalliga Bayern, 1860 München severed ties with Joma and partnered with local Munich supplier Societas for their on-pitch kits.
The Joma 1860 München 26-27 Oktoberfest jersey presents a classic Bavarian aesthetic based on a clean white shirt. Running vertically down the left side beneath the crest is a light blue and white Bavarian rhombus pattern, framed on both sides by delicate floral vine graphics reminiscent of traditional Trachten embroidery. A dark navy V-neck collar and matching sleeve cuffs complete the look, while the inside neck is detailed with Munich's famous "O'zapft is" festival motto. The front displays the traditional embroidered black lion badge with a championship star, accompanied by dark branding from Joma and primary sponsor die Bayerische.
Brazilian Clubs Defend Betting Sponsors
Corinthians, Palmeiras, São Paulo and Santos have joined forces with the São Paulo Football Federation (FPF) and other Brazilian football bodies to push back against possible restrictions on betting, warning that major changes could have a serious financial impact on the sport.
The reaction comes as the Brazilian government prepares a possible executive order to ban online casino operations, while further restrictions on sports betting are still being discussed. Clubs are concerned that tighter rules could put existing sponsorship deals and an important source of football revenue at risk.
And the numbers show why. 13 of the 20 Série A clubs currently have a betting company as their main shirt sponsor, with the combined value of these deals estimated at more than R$1 billion per season. Flamengo (Betano), Fluminense (Superbet), Botafogo (Vbet), Palmeiras (Sportingbet), Corinthians (Esportes da Sorte), São Paulo (Superbet)...
The debate comes as major European leagues have moved in the opposite direction. Italy introduced a broad ban on gambling advertising and sponsorship in 2018, while Spain introduced strict restrictions covering betting advertising and shirt sponsorships from the 2021-22 season. In England, Premier League clubs agreed to remove gambling sponsors from the front of matchday shirts from the 2026-27 season, although other forms of gambling partnerships remain possible.
What do you think of Brazilian clubs pushing back against possible betting restrictions? Let us know your thoughts in the comments below.
