Adidas Ignores Next-gen Copa? Brand Only Promotes F50 & Predator in New Pack
- New Adidas Pack Launch: Adidas launched the 'Born for Goals' collection, their first major on-pitch pack of 2026, which technically includes the next-generation Copa Pure 4.
- Marketing Focus: Adidas is primarily promoting the F50 and Predator silos in the new collection's marketing campaign, with top ambassadors mobilized for these boots.
- Copa Pure 4 Neglect: The next-generation Copa Pure 4 is surprisingly not receiving a significant marketing push, despite being a generational update, and key faces of the silo are not as prominently featured.
Last week, Adidas officially launched the 'Born for Goals' collection, their first major on-pitch pack of 2026. While the pack technically includes the next-generation Copa Pure 4, the brand's marketing suggests that only two silos matter.
Adidas Only Promotes F50 & Predator in New Pack - Copa Pure 4 Left Behind
In the launch campaign for the new collection, Adidas has focused its communication entirely on the Predator and F50 - the brand's two main commercial silos.
On X (formerly Twitter) and Instagram, the brand's pinned posts and main posters feature only the F50 and Predator, completely excluding the Copa. The marketing tagline and imagery create a narrative of a binary choice, leaving the third silo out of the conversation.
Ambassador Push: A Stark Contrast
Adidas has mobilized nearly all of its top ambassadors for the F50 and Predator to maximize visibility. Players like Leo Messi, Jude Bellingham, Lamine Yamal, and Florian Wirtz have all received individual, high-quality photoshoots to promote the new colorways.
Next-Gen Copa Pure 4: The Forgotten Update?
The lack of promotion for the Copa Pure 4 is particularly surprising given that it is a next-generation boot. Usually, a generational update warrants a massive marketing push to explain the new tech and design.
Instead, the Copa Pure 4 seems to have been forgotten. There are very few promotional images available. While we have seen Manuel Neuer posing with the boots, other key faces of the silo, such as Alexis Mac Allister and Declan Rice, have not had individual campaign photos released (or at least, Adidas has not shared them).
It appears Adidas is putting all its eggs in the basket of speed and power, leaving the touch silo as a quiet alternative.
What do you think of Adidas' strategy to only promote the F50 and Predator? Does the Copa Pure 4 deserve more attention? Let us know in the comments below.
Adidas Teases Predator 1994 to 2026 World Cup Connection
Adidas has officially teased a connection between the original 1994 Predator boot and the upcoming 2026 World Cup. In a recent social media update, the brand highlighted the legacy of the iconic Predator silo, which was initially launched for the 1994 tournament hosted in the USA.
With the 2026 World Cup set to be co-hosted by the USA, Mexico, and Canada, Adidas is celebrating this 32-year journey as a full-circle moment for the boot. The brand noted that the Predator was made for the 1994 World Cup, and the tournament made the boot a legend. By stating that the road to glory continues, Adidas strongly suggests the upcoming release of special edition boots or a dedicated 2026 World Cup Predator model that pays homage to the 1994 original.
The teaser was accompanied by images showcasing the evolution of the Predator boot from its debut to its modern iteration. This announcement builds on recent Predator re-releases and limited editions, generating anticipation for what Adidas has planned for the 2026 tournament.
FC Barcelona 26-27 Home Kit Spotted on Sale Early
The new FC Barcelona 2026-27 home kit has been spotted on sale early at a Nike Store in Jeddah, Saudi Arabia, well ahead of its official launch. Shared by kit expert @memorabilia1899/@mohmash_, the retail images showcase the physical version of the shirt, which features unique multi-shade red and blue stripes designed as a tribute to the renovated Camp Nou.
