No More Kappa: Deportivo La Coruña Announces Nike Kit Deal
- New Kit Partnership: Deportivo La Coruña has officially announced a new kit deal with Nike, commencing from the 2026-27 season, replacing Kappa as their official supplier.
- Fútbol Emotion's Intermediary Role: The new Nike deal for Deportivo La Coruña is being handled by Fútbol Emotion, a company that acts as an intermediary between brands and clubs for kit customization and retail management.
- Shift from Custom to Template Designs: Unlike a previous negotiation in 2017 where Deportivo sought fully customized designs, the new partnership with Nike will likely involve the use of Nike templates with light personalization managed by Fútbol Emotion.
Update: Confirming previous leaks, Deportivo La Coruña have officially announced a new partnership with Nike, starting from the 2026–27 season. Nike will replace Kappa as the club's official kit supplier for the coming seasons.
Nike Becomes Deportivo La Coruña Kit Maker - Deal Handled by Fútbol Emotion
Fútbol Emotion, founded by former goalkeeper Javier Sánchez Broto, has been working with clubs through its Teamsports division for eight years, partnering with brands like Nike and Adidas. The company acts as an intermediary between the brand and club, handling kit customization, retail management, e-commerce, and merchandising. They currently work with clubs like Mallorca, Elche, and Andorra in a similar capacity.
This isn't the first time Deportivo has negotiated with Nike. The club previously discussed a direct partnership in 2017 before ultimately signing with Macron. At that time, Deportivo wanted fully customized designs, but the new arrangement will likely use Nike templates with light personalization from Fútbol Emotion.
Check out classic Deportivo La Coruña kits on Football Kit Archive
The switch reunites Deportivo with a major global brand. Nike currently supplies Barcelona, Atlético Madrid, and Mallorca in La Liga, as well as Andorra in Segunda División through Fútbol Emotion. In Segunda, Deportivo will become the second club wearing the swoosh next season.
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