AFC Asian Cup 2027 Logo Released
Jan 27, 2026, by Chris
- Logo Unveiled: The AFC has revealed the official logo for the Asian Cup Saudi Arabia 2027, blending modern design with Saudi cultural elements.
- Design Inspiration: The logo features the Asian Cup trophy with terraced lines inspired by Salmani architecture and traditional Saudi patterns.
- Tournament Dates and Locations: The 2027 AFC Asian Cup is scheduled to take place from January 7 to February 5, 2027, in Riyadh, Jeddah, and Al-Khobar.
The AFC has officially unveiled the visual identity and logo for the Asian Cup Saudi Arabia 2027, marking one year to go until the tournament kicks off. Revealed in Saudi Arabia, the new branding combines modern design with cultural references rooted in the host nation’s heritage.
Asian Cup Saudi Arabia 2027
The Asian Cup Saudi Arabia 2027 logo centres on the iconic Asian Cup trophy, reworked with terraced lines inspired by Salmani architecture and traditional Saudi patterns such as Sadu weaving. A colour palette drawn from Saudi Arabia’s landscapes adds a contemporary feel, while the overall identity is designed to be flexible across digital, broadcast and stadium use.
The logo was first shown during half-time of the AFC U-23 Asian Cup 2026 final in Jeddah, accompanied by a short film titled A Spark Over Asia.
The 2027 AFC Asian Cup will be played from January 7 to February 5, 2027, across Riyadh, Jeddah and Al-Khobar.
What do you think of the AFC Asian Cup Saudi Arabia 2027 logo? Let us know in the comments.
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