Puma Marseille 27-28 Third Kit AI Design Competition Launched
- AI Kit Design Competition: Olympique de Marseille and PUMA are allowing fans to design the club's official third kit for the 2027-28 season using AI.
- PUMA AI Creator Platform: Fans can use the PUMA AI Creator platform to generate jersey designs with AI-generated patterns, graphics, and text for the 2027-2028 third shirt.
- Voting and Selection Process: Fans can submit designs and vote on initial entries from January 23rd to February 1st, with Puma and Marseille selecting the ten best designs for a final public vote on February 11th and 12th.
Olympique de Marseille and PUMA are giving fans the opportunity to design the club's official third kit for the 2027-28 season using artificial intelligence.
The Marseille x Puma AI kit is basically the same as the one from Manchester City for the 2026-27 season, of which Footy Headlines already knows the winning design. The winner is, actually, a very basic kit, so the whole AI thing was rather marketing.
Marseille 27-28 Third Kit
The platform, called PUMA AI Creator, allows supporters to create jersey designs by using AI to generate patterns, graphics, and text elements for the Puma Olympique Marseille 2027-2028 third football shirt.
From January 23rd to February 1st, fans can submit their designs and vote on initial entries for the Puma Marseille 27-28 third shirt. Puma and Marseille will then select the ten best designs, which will be put to a final public vote on February 11th and 12th.
The winning design will be worn by Marseille players during the 2027-28 season and sold in stores as the official third kit. This marks the first time a major club has used AI-powered fan voting to determine an official match kit.
Check out all Marseille kits on Football Kit Archive
Manchester City 26-27 Third Kit - Made with the Help of AI
Manchester City 26-27 Third Kit "Leaked"
Puma did not announce if a third team will follow with an AI kit for the 2028-29 season, but it seems likely. BVB and Milan are the most likely ones, in our opinion.
What do you think of Puma launching an AI kit contest for the second team? Which team will be the next? Should Puma stop the AI-powered kits? Let us know in the comments below, and have a look at the 26-27 Kit Overview for all the 2027-28 kit information, and use the Puma AI Kit Creator now to design a Marseille kit.
