Puma Marseille 27-28 "AI Design" Third Kit - 10 Finalists Announced
Feb 24, 2026, by Chris
- Competition: Puma announced the 10 finalists for the competition to design Olympique de Marseille's third kit for the 2027-28 season, with the final design to be revealed in July/August 2027.
- AI Platform: The PUMA AI Creator platform enabled fans to create jersey designs using AI-generated patterns, graphics, and text elements for the Puma Olympique Marseille 2027-2028 third shirt.
- Selection Process: Fans submitted designs and voted on initial entries, after which Puma and Marseille selected the ten best designs for a final public vote to determine the winning kit.
Puma has unveiled the 10 finalists for the competition to design the new third kit of Olympique de Marseille for the 2027-28 season. The final vote already took place. However, the final kit will only be revealed at the official launch, scheduled for July/August 2027.
The Marseille x Puma AI kit is basically the same as the one from Manchester City for the 2026-27 season, of which Footy Headlines already knows the winning design. The winner is, actually, a very basic kit, so the whole AI thing was rather marketing.
Marseille 27-28 Third Kit
The platform, called PUMA AI Creator, allows supporters to create jersey designs by using AI to generate patterns, graphics, and text elements for the Puma Olympique Marseille 2027-2028 third football shirt.
From January 23rd to February 1st, fans could submit their designs and vote on initial entries for the Puma Marseille 27-28 third shirt. Puma and Marseille then selected the ten best designs, which were put to a final public vote on February 11th and 12th.
The winning design will be worn by Marseille players during the 2027-28 season and sold in stores as the official third kit.
Check out all Marseille kits on Football Kit Archive
Marseille AI-powered Kit - Other Entries
Manchester City 26-27 Third Kit - Made with the Help of AI
Manchester City 26-27 Third Kit "Leaked"
Puma did not announce if a third team will follow with an AI kit for the 2028-29 season, but it seems likely. BVB and Milan are the most likely ones, in our opinion.
What do you think of Puma launching an AI kit contest for the second team? Which team will be the next? Should Puma stop the AI-powered kits? Let us know in the comments below, and have a look at the 26-27 Kit Overview for all the 2027-28 kit information, and use the Puma AI Kit Creator now to design a Marseille kit.
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