Puma Marseille 27-28 "AI Design" Third Kit - 10 Finalists Announced
- Competition: Puma announced the 10 finalists for the competition to design Olympique de Marseille's third kit for the 2027-28 season, with the final design to be revealed in July/August 2027.
- AI Platform: The PUMA AI Creator platform enabled fans to create jersey designs using AI-generated patterns, graphics, and text elements for the Puma Olympique Marseille 2027-2028 third shirt.
- Selection Process: Fans submitted designs and voted on initial entries, after which Puma and Marseille selected the ten best designs for a final public vote to determine the winning kit.
Puma has unveiled the 10 finalists for the competition to design the new third kit of Olympique de Marseille for the 2027-28 season. The final vote already took place. However, the final kit will only be revealed at the official launch, scheduled for July/August 2027.
The Marseille x Puma AI kit is basically the same as the one from Manchester City for the 2026-27 season, of which Footy Headlines already knows the winning design. The winner is, actually, a very basic kit, so the whole AI thing was rather marketing.
Marseille 27-28 Third Kit
The platform, called PUMA AI Creator, allows supporters to create jersey designs by using AI to generate patterns, graphics, and text elements for the Puma Olympique Marseille 2027-2028 third football shirt.
From January 23rd to February 1st, fans could submit their designs and vote on initial entries for the Puma Marseille 27-28 third shirt. Puma and Marseille then selected the ten best designs, which were put to a final public vote on February 11th and 12th.
The winning design will be worn by Marseille players during the 2027-28 season and sold in stores as the official third kit.
Check out all Marseille kits on Football Kit Archive
Marseille AI-powered Kit - Other Entries
Manchester City 26-27 Third Kit - Made with the Help of AI
Manchester City 26-27 Third Kit "Leaked"
Puma did not announce if a third team will follow with an AI kit for the 2028-29 season, but it seems likely. BVB and Milan are the most likely ones, in our opinion.
What do you think of Puma launching an AI kit contest for the second team? Which team will be the next? Should Puma stop the AI-powered kits? Let us know in the comments below, and have a look at the 26-27 Kit Overview for all the 2027-28 kit information, and use the Puma AI Kit Creator now to design a Marseille kit.
Bristol Rovers Announce 5-Year Puma Kit Deal
Bristol Rovers have officially announced a five-year technical kit partnership with Puma, taking effect from the 2026-27 season. Replacing previous supplier Macron, the new agreement is described by club CEO Ritchie Bates as the largest commercial deal in Bristol Rovers' history. Under the partnership, the global sportswear brand will manufacture match kits, replica shirts, and training wear for the men's first team, women's first team, and academy squads.
Coinciding with the announcement, the club also revealed the new Puma Bristol Rovers 2026-27 home kit. The shirt faithfully retains the team's traditional blue and white quartered design, updated with solid blue sleeves and a clean crew neckline.
Adidas CEO Wears Custom Hlaf-and-Half Mexico / South Africa Kit at 2026 World Cup Opening Match
Adidas CEO Björn Gulden caught the attention of football shirt fans at the opening match of the 2026 FIFA World Cup between Mexico and South Africa. For the occasion, Gulden wore a unique, custom-made half-and-half Adidas jersey combining the home kits of both competing nations.
The bespoke shirt features a direct split down the middle, merging the green base and red details of the Mexico 2026 home kit with the yellow and green design of the South Africa 2026 home kit. As both Mexico and South Africa are sponsored by Adidas, the mash-up served as a diplomatic and promotional choice for the brand's chief executive at the tournament's inaugural game.
This split Mexico and South Africa jersey is a one-off custom creation specifically made for the Adidas CEO and will not be available for retail sale. It highlights the brand's prominent presence at the 2026 World Cup right from the opening whistle.
South Korea 2026 World Cup Home Kit Features National Flag on Sleeve
The South Korea 2026 World Cup home kit, made by Nike, has been revealed with a notable detail on the left sleeve. The new jersey prominently displays the South Korean national flag, adding a classic touch to the overall design. This element complements the nation's iconic red base, continuing the visual identity established by Nike for the upcoming tournament.
Following the initial reveal, football fans quickly pointed out that the inclusion of the national flag is a consistent feature in South Korea's kit history. Social media discussions highlighted several past uniforms that also displayed the flag, confirming that this design choice honors a long-standing tradition for the national team.
Puma Czech Republic 2026 Kit Heavily Torn During Match
During a recent 2026 World Cup match, Czech Republic player Pavel Šulc experienced a significant kit malfunction when his Puma jersey was heavily torn. Images from the game show the shirt ripped in several places and hanging in tatters, drawing immediate attention from fans and spectators.
The incident has sparked criticism regarding the durability and quality of Puma's current national team kits. Fans on social media were quick to point out the extreme thinness of the material, with many comparing the fabric to paper. The scene also brought back memories of previous instances where Puma kits were easily damaged during major international tournaments, most notably with the Switzerland team at Euro 2016.
While modern football shirts are designed to be highly lightweight and breathable to aid player performance, this level of tearing raises questions about the balance between advanced materials and basic structural integrity. Puma has yet to officially comment on the exact cause of the material failure.
Travis Scott x Nike Total 90 Football Released
As part of the surprise Travis Scott x Nike Total 90 collection drop on June 11, a special edition Total 90 Academy football has been released.
Tied to the Rip The Script campaign ahead of the 2026 World Cup, the ball features a striking design in gold, black, and green, blending the iconic Total 90 aesthetic with Travis Scott's signature branding.
The football, along with the rest of the capsule, was launched without warning and is available exclusively through Nike's and Travis Scott's official website.