Sturm Graz 25-26 "Stop Violence Against Women" Special Kit Released
- Special Kit Unveiled: Sturm Graz released a special all-black kit with a white handprint and the message "Stop Violence Against Women" for their Europa League match in Rotterdam.
- Social Initiative: The club is using advertising restrictions in the Netherlands to promote their "Sturm hilft" program in partnership with Frauenhäuser Steiermark, continuing their history of addressing social issues through kit messaging.
- Availability and Support: Match-worn shirts will be auctioned, and a limited edition was available online, with club leadership and partner organizations emphasizing the importance of the initiative and thanking UEFA and sponsors for their support.
Sturm Graz will wear a special shirt carrying the message "Stop Violence Against Women" for their Europa League away match in Rotterdam. The Austrian champions are using Dutch advertising restrictions as an opportunity to make a social statement.
Sturm Graz 25-26 Special Kit
This is the new Nike Sturm Graz special football shirt for the Rotterdam match.
The Nike Sturm Graz 2025-2026 special football shirt features an all-black base with a striking central design element running vertically down the front. A white handprint is positioned prominently on the chest alongside the "Stop Violence Against Women" message in bold capital letters.
A dotted pattern in white extends from the neckline down through the center of the shirt.
The all-black colorway provides a unified canvas that allows the social message to stand out clearly. The minimalist approach ensures maximum impact for the campaign slogan, with the handprint symbol adding a powerful visual representation of the cause.
Check out all Sturm Graz kits on Football Kit Archive
The initiative continues a pattern established last summer when Sturm wore SOS Children's Village branding during Champions League qualifying in Norway due to local advertising laws. With similar restrictions in the Netherlands about alcohol ads, the club has partnered with Frauenhäuser Steiermark (Styrian Women's Shelters) as part of their "Sturm hilft" program, which has been running since 2023.
Managing Director Thomas Tebbich emphasized the club's commitment to social responsibility, thanking both UEFA for approving the special request and main sponsor Puntigamer for supporting the change. Michaela Gosch, managing director of Styrian Women's Shelters, highlighted the significance of displaying the message on one of European football's biggest stages.
Match-worn shirts from the Rotterdam game will be auctioned after the match, with a limited edition also available for sale online since 2 PM local time today. The online store is offline due to the high demand, however.
Should more clubs use kit restrictions as opportunities for social messaging? Let us know in the comments below.
