UEFA Releases 2026 Kit and Merchandising Revenue Report - Barcelona on Top Ahead of Real Madrid & Bayern München
- Revenue Growth: Europe's biggest clubs are increasing income from kit supplier deals and merchandising, but the pace of growth has slowed.
- Barcelona's Lead: FC Barcelona reported the largest revenue increase due to their new partnership with Nike.
- Sponsorship: FC Barcelona and Real Madrid clearly lead in commercial revenue.
UEFA today released its latest financial report. It confirms that Europe’s biggest clubs are still increasing their income from kit supplier deals and merchandising, although the pace of growth has slowed compared to previous seasons.
UEFA 2024-2025 Kit & Merchandising Report
According to UEFA, 21 of the top 25 clubs generated higher revenues from their kit manufacturer agreements and merchandising activities in 2025 than in 2024. Nineteen of those clubs recorded all-time highs in this category.
Merchandising revenue across the group rose by 20%, while income from kit supplier deals increased by 13%. Combined, these two streams are now 82% higher than in 2019, underlining how strongly the market has recovered and expanded since the pandemic.
However, the data also suggests that the rapid post-pandemic acceleration is easing. Excluding the biggest outlier (Barcelona and Nike, who agreed on an exceptional one-time payment to help Barcelona's ever-struggling finances), average kit manufacturer revenue growth among the other top 25 clubs was 6%. That represents solid progress, but it is more moderate than the sharp jumps seen in the immediate rebound years.
The largest increase was reported by FC Barcelona, driven by the first year of their new 14-year partnership with Nike. The Catalan club’s jump stands out in a season otherwise defined by steady, incremental gains rather than dramatic spikes.
The most notable mover is Newcastle United FC, which more than tripled their revenue, thanks to the massive new Adidas deal.
Overall, the figures show a market that remains strong and structurally healthy, even if year-on-year increases are beginning to normalize.
UEFA 2024-2025 Sponsorship Revenue
FC Barcelona and Real Madrid clearly lead in commercial revenue, showcasing that they are the biggest clubs in the world currently. Manchester City apparently got creative again with their "sponsorship" deals. Adidas and Macron are the leading suppliers in Europe’s Top 10 divisions, with the two brands making the kits for 16% of the teams, respectively.
Do you think kit and merchandising revenues will keep rising at this level in the coming years, or are we approaching a plateau? Let us know your thoughts in the comments.
Real Madrid 26-27 Trefoil Away Ball Leaked - Matching With Away Kit
Footy Headlines can leak the new Real Madrid 2026-27 Trefoil ball, featuring alternating dark green and off-white panels.
Notably, it includes an "RMCF" pattern and the Trefoil logo, matching Real Madrid's 2026-27 away kit, which is set to be launched this summer.
Portugal 2026 World Cup Numbers Announced
The Portuguese national team has announced the official squad numbers for the 2026 World Cup. Cristiano Ronaldo retains his iconic number 7, with Bernardo Silva assigned 10 and Bruno Fernandes wearing 8. Diogo Costa takes the number 1 jersey in goal, while other notable assignments include Diogo Dalot as 5 and Gonçalo Ramos as 9.
Portugal are drawn in Group K alongside the Democratic Republic of Congo, Colombia, and Uzbekistan, with their opening match scheduled for June 17 in Houston.
Goalkeepers
1 – Diogo Costa (Porto)
12 – José Sá (Wolverhampton Wanderers)
22 – Rui Silva (Sporting CP)
Defenders
2 – Nélson Semedo (Fenerbahçe)
3 – Rúben Dias (Manchester City)
4 – Tomás Araújo (Benfica)
5 – Diogo Dalot (Manchester United)
6 – Matheus Nunes (Manchester City)
14 – Gonçalo Inácio (Sporting CP)
20 – João Cancelo (Barcelona)
25 – Nuno Mendes (Paris Saint-Germain)
Midfielders
8 – Bruno Fernandes (Manchester United)
10 – Bernardo Silva (Manchester City)
13 – Renato Veiga (Villarreal)
15 – João Neves (Paris Saint-Germain)
21 – Rúben Neves (Al-Hilal)
23 – Vitinha (Paris Saint-Germain)
24 – Samu Costa (Mallorca)
Forwards
7 – Cristiano Ronaldo (Al-Nassr)
9 – Gonçalo Ramos (Paris Saint-Germain)
11 – João Félix (Al-Nassr)
16 – Francisco Trincão (Sporting CP)
17 – Rafael Leão (AC Milan)
18 – Pedro Neto (Chelsea)
19 – Gonçalo Guedes (Real Sociedad)
26 – Francisco Conceição (Juventus)
Official Spain 2026 World Cup Squad Photo - EQT Jacket
Spain's men's national football team has shared the official group photograph for the 2026 FIFA World Cup. The image captures the full 26-man squad under head coach Luis de la Fuente, presented as the team representing the entire country ahead of the tournament in Canada, Mexico and the USA.
Interestingly, all of the players are wearing the 2026 EQT Retro jacket, featuring a design inspired by the iconic Adidas Equipment aesthetic of the 1990s.
Ebbsfleet United 2026-27 Home Kit Released
Ebbsfleet United have released their new home shirt for the 2026-27 season. The red design marks the club's 80th anniversary and draws direct inspiration from the 1998-99 kit, featuring a classic 90s aesthetic with clean lines and heritage details.
The shirt includes Gravesend & Northfleet lettering beneath the reverse neck as a nod to the club's history. It is available in both short and long sleeve versions, with Morrow appearing as the front sponsor.
Special Netherlands x Lego Pennant
In the recent friendly match between the Netherlands and Algeria, the Dutch players appeared with a special pennant made from assembled LEGO pieces, replacing the traditional match pennant.
This was part of a collaboration between the KNVB (Dutch Football Association) and LEGO in preparation for the 2026 World Cup. The partnership, announced earlier in 2026 and running through at least EURO 2028, focuses on encouraging play, creativity and movement among children and football fans through shared initiatives.
As part of the campaign leading into the FIFA World Cup 2026, one million free orange LEGO bricks are being distributed across the Netherlands on June 3 at LEGO stores, Intertoys and Dreamland locations. Fans are invited to build items supporting the Oranje team and share their creations, with the activation tied to the #NEDALG event.
FC Utrecht 26-27 Away Kit Released
FC Utrecht have released their 2026-27 away kit, made by Castore.
Inspired by the 'Release The Tiger' motto, the Utrecht 2026-27 away kit features subtle tiger stripe patterns integrated across the shirt that become more prominent during movement. The kit captures the club's determined and fearless mentality.
