No More Umbro: Bournemouth Announces Hummel Kit Deal
May 4, 2026, by Phan Tich Giay
- New Kit Supplier: Bournemouth has announced that Hummel will replace Umbro as their kit supplier starting in the 2026-27 season.
- Partnership Length: The agreement between Bournemouth and Hummel will last for five seasons, from 2026-27 to 2030-31.
- End of Umbro Era: The deal with Hummel marks the end of Umbro's kit supply for Bournemouth, which began in the 2018-19 season.
Update: Bournemouth have officially confirmed earlier leaks, announcing that Hummel will replace Umbro as the club’s new kit supplier.
Bournemouth Signs Hummel Kit Deal From 2026-27 Season
The new partnership between Bournemouth and Hummel will run for five seasons, from the 2026–27 season through to the end of the 2030–31 season.
This new agreement marks a historic first for the club, as Hummel has never previously manufactured kits for Bournemouth in their entire history.
Jim Frevola, AFC Bournemouth’s President of Business Operations, shared his delight at the deal: “This is a hugely significant partnership for the club and one that reflects the progress we are making across all areas of the business. Hummel stood out through a highly competitive process, not only for the quality of their products but for their understanding of our vision and their commitment to building a long-term, collaborative relationship. We’re excited about what we can achieve together in the years ahead.”
This impending deal also means the end of a significant era. Umbro has been supplying Bournemouth's kits since the 2018-19 season, producing a wide variety of bespoke and memorable designs.
However, with this new Hummel contract set for 2026, Umbro will unfortunately fall just short of completing a full decade of partnership with the Cherries.
Are you excited to see what Hummel can design for Bournemouth? Will you miss Umbro's kits? Comment below.
Saudi Side Al-Nahda Club Unveils Brand-New Minimalist Logo
Saudi club Al-Nahda has officially revealed a brand-new visual identity and logo, moving away from its long-standing traditional emblem in favor of a sleek, ultra-modern aesthetic for the 26-27 season and beyond. Thanks to @MidanAlAtqam.
The new crest adopts a sharp shield silhouette executed in the club's signature black and sky blue colorway. At the core of the design is an abstract, interlocking geometric structure forming stylized vertical lines and an angular motif, accompanied by the club's founding year, 1949, at the bottom. This marks a radical departure from the previous ornate crest, which was packed with intricate elements including Arabic calligraphy, a classic football, a torch, and a handshake.
According to club chairman Ibrahim Al-Mowalad, the rebrand encapsulates Al-Nahda's journey through heritage, belonging, and future ambition. The drastic makeover has generated significant debate among fans, dividing those who appreciate the streamlined modern look and those who feel it strips away the detailed regional identity of the original crest.
Adidas Juventus 26-27 EQT Collection Spotted in Stores
New in-store images have surfaced showcasing the upcoming Adidas Juventus 26-27 EQT collection. First leaked earlier in the year, the 1990s-inspired lifestyle line is now arriving at retail locations, delivering a heavy dose of nostalgia for Bianconeri supporters. Thanks to @La_Bianconera.
The standout feature across the entire capsule is the return of Juventus' classic oval crest, placed front and center alongside retro Adidas branding. The collection is built around iconic 90s Equipment cutlines, highlighted by a color-blocked nylon track top and matching pants featuring bold geometric panels in black, white, and soft purple-grey tones. Alongside the tracksuit, the lineup includes a clean white tee with angular shoulder inserts and a shiny grey striped retro jersey.
3 Nike Mercurial 26-27 Boots Leaked: Kobe 'Mambacurial', White / Teal & United Pack
Headlining the leak is the striking Nike Mercurial Kobe 'Mambacurial' special edition. Drawing inspiration from the iconic 2013 crossover between the Mercurial Vapor 9 and Kobe 8, the boots feature a vivid pink, purple, and orange gradient upper complemented by volt accents and an iridescent soleplate. Also shown is a crisp white and teal colorway, set to serve as Nike's final regular on-pitch Mercurial pack of the calendar year with a scheduled release around December 2026 or January 2027. Rounding out the trio is the latest United Pack edition, which combines a light blue base with metallic silver heel graphics and bright orange accents along the Swoosh outline.
Shakhtar Donetsk to Feature 'Invest in Ukraine' Sponsor Message in Champions League
Shakhtar Donetsk will sport an updated sponsor look during their 26-27 UEFA Champions League campaign. The Ukrainian champions will wear the slogan "Invest in Ukraine" printed directly below the logo of their principal sponsor, SCM, throughout the league phase of Europe's premier club competition.
The initiative is led by SCM (System Capital Management), the industrial and investment group owned by club president Rinat Akhmetov.
Shakhtar will play at least eight matches during the expanded Champions League league phase, hosting their home fixtures in London at Stamford Bridge.
