Newcastle United to Get New Main Sponsor for 26-27 Season?
Apr 29, 2026, by Chris
- Sponsor Search: Newcastle United is actively seeking a new front-of-shirt sponsor for the 2026-27 season, despite leaks showing Sela on the upcoming kit.
- Sela's Future: While Sela's current deal expires and they may remain connected, Newcastle is exploring more lucrative options to increase commercial revenue.
- Saudia Airlines: Saudia Airlines, previously a strong contender, will not be the new front-of-shirt sponsor for Newcastle United.
Newcastle United's controversial 2026-27 home kit might be subject to change before its official launch. The latest report by The Chronicle indicates that the Magpies are still actively searching for a front-of-shirt sponsor for the upcoming season.
Sela to Disappear? Newcastle United Yet to Finalize 26-27 Shirt Sponsor
Leaks of the upcoming Adidas home shirt - featuring a heavily debated design with one large central stripe and thinner radiating stripes - all show Sela as the main sponsor. However, the club's current £25 million-a-year deal with the Saudi Arabian events company officially expires at the end of this season.
According to The Chronicle, while Sela is still in the mix to renew its contract and will likely remain connected with the club in some capacity, Newcastle is actively exploring more lucrative options to close the commercial revenue gap with the traditional 'Big Six'. Interestingly, the report also claims that Saudia Airlines, previously tipped as a strong contender, will not be the new front-of-shirt sponsor.
With the new Premier League regulations banning gambling sponsors coming into effect for the 2026-27 season, the market dynamics for shirt sponsorships have shifted, adding an extra layer of intrigue to the club's ongoing search.
Explore Newcastle kits on Football Kit Archive
Would you like to see Sela remain as the main sponsor, or are you hoping for a new brand on the front of the Newcastle shirt? Let us know in the comments below, and check out the 26-27 Kit Overview for all Premier League kit leaks.
Kocaelispor 26-27 Home, Away & Third Kits Released
Turkish club Kocaelispor have unveiled their new home, away, and third kits for the 26-27 season. The new shirts are made by Adidas, marking the continuation of the partnership between the brand and the team.
The Kocaelispor 26-27 kits feature a mix of the club's traditional colors alongside fresh alternative designs for the upcoming campaign. Built on the latest Adidas templates, the collection offers a distinct look across all options while maintaining the team's core identity.
The new Adidas Kocaelispor 26-27 shirts are available to purchase ahead of the new season, giving fans a complete set of matchwear for the year ahead.
FC Zlín 26-27 Kits Released
Czech club FC Zlín have officially revealed their new kit collection for the 26-27 Chance Liga season. Made by Adidas in collaboration with retailer 11teamsports, the new jerseys will be worn throughout the upcoming domestic campaign.
The Adidas FC Zlín 26-27 kits introduce modern designs for the club while staying true to their traditional identity. The launch was accompanied by a promotional video and photoshoots featuring the first-team players, as the club, nicknamed the Ševci, prepares for the new season in the top flight of Czech football.
Braunschweig 26-27 Third Kit Released
The new Eintracht Braunschweig third kit for the 26-27 season has been released. Made by Umbro, the new kit jersey will be worn by the club in the upcoming 2. Bundesliga campaign.
Following the official release of the club's Umbro home kit earlier in July, these new images provide fans with a full look at Eintracht Braunschweig's third option. The leak includes four distinct images showcasing the alternative design that the team will utilize when there is a kit clash on the road.
Horrific: Ruch Chorzów 26-27 Home, Away & Third Kits Released
The new Ruch Chorzów home, away and third kits for the 26-27 season have been released. Made by Adidas, the new shirts will be worn in the Polish I liga.
The Adidas Ruch Chorzów 26-27 kits are based on the brand's new Tiro 26 Competition template, which debuts in the Adidas catalog this year. To give the team a bespoke look, the template is combined with a custom pattern that covers the entire front and part of the back of each shirt.
The kits are rounded off with an embroidered Adidas logo and a 3D jacquard Ruch Chorzów crest.
Despite the unique additions, the bold designs of the Adidas Ruch Chorzów 26-27 home, away and third shirts have not been universally praised, with some early reactions criticizing the striking look.
Tigres 26-27 Home Kit Leaked - 6 New Pictures
Footy Headlines can now leak 6 new pictures of the Tigres 26-27 home kit. Although it is a fake, the design is identical to the real one.
The new kit features darker shades of yellow-gold and blue, combined with white trim on the classic stripe, and a prominent 'TIGRES' wordmark with a gradient design as its standout feature.
Jordan Pickford Debuts Next-Gen Puma Ultra Boots and Gloves
England goalkeeper Jordan Pickford has been spotted wearing the next-generation Puma Ultra football boots and matching goalkeeper gloves. The Everton shot-stopper debuted the unreleased Puma collection during the 2026 World Cup match between England and Mexico. Big thanks to @marcadegol.
Pickford's choice of footwear and gloves highlights Puma's latest advancements, specifically featuring the brand's NITRO technology. The upcoming Puma Ultra boots appear to have a modified upper design and soleplate tailored for lightweight performance and responsiveness. The corresponding goalkeeper gloves also incorporate this new tech, offering an early look into what Puma has planned for its future equipment line.
While Pickford is already playtesting the gear on the biggest international stage, Puma has yet to officially launch this new generation of the Ultra series to the public. Expect a full release in the coming weeks ahead of the 26-27 club season.
