Gambling Sponsor Ban: Brentford FC Announces Indeed Main Sponsor Kit Deal
- Sponsor Change: Brentford FC will replace Hollywoodbets with Indeed as their main kit sponsor starting in the 2026-27 season.
- Gambling Sponsorship Ban: The Premier League's ban on gambling sponsors on the front of matchday shirts will take effect in the 2026-27 campaign, necessitating the change.
- Expanded Partnership: Indeed, previously Brentford's training wear and recruitment partner, will now have increased visibility at the stadium and across digital channels, in addition to being on the kits.
Ahead of the looming Premier League ban on gambling sponsors, Brentford FC has officially confirmed its new front-of-shirt partner. Starting from the 2026-27 season, the global job site Indeed will replace Hollywoodbets on the front of the Bees' kits.
Brentford FC Announces Indeed Main Sponsor Kit Deal
Hollywoodbets has been a prominent fixture on Brentford's shirts since the 2021-22 season, a partnership that coincided with the club's historic promotion to the Premier League.
However, the conclusion of this specific deal at the end of the current season was inevitable. The Premier League's collective agreement to withdraw gambling sponsorship from the front of matchday shirts officially comes into effect for the 2026-27 campaign, forcing clubs like Brentford to seek out alternative commercial partners.
To fill the void, Brentford has agreed to a multi-year deal with Indeed, significantly expanding an already successful existing relationship.
Indeed is no stranger to the club, having previously signed on as Brentford's official training wear and recruitment partner in July 2025. Moving forward into the new season, the Indeed logo will be featured prominently on: men’s first-team playing kits, women’s first-team playing kits & academy matchday kits
In addition to the premium kit branding, the new agreement ensures Indeed will have an increased visual presence at the Gtech Community Stadium on matchdays, as well as across the club’s digital channels.
How do you think the Indeed logo will look on the classic Brentford red and white stripes? Are you glad to see the betting sponsor ban finally taking effect across the league? Let us know in the comments below.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
