Banned from 2026: The Premier League Has a Betting Kit Sponsor Problem
Mar 19, 2025, by Phan Tich Giay
- Betting Sponsor Prevalence: More than half of Premier League teams have betting companies as front-of-shirt sponsors for the 2024-25 season, increasing from the previous year.
- 2026 Ban: A ban on gambling companies as front-of-shirt sponsors is set to take effect in 2026, prompting clubs to find alternative revenue streams.
- Widespread Gambling Ads: Gambling advertisements are pervasive throughout the Premier League, extending beyond shirt sponsors to include pitch-side hoardings, sleeve sponsors, and broadcast commercials.
The Premier League's relationship with betting companies has reached a critical juncture as the 2024-25 season showcases the league's dependency on gambling sponsorships before an impending ban takes effect.
Premier League Has Betting Sponsor Problem
🤐 https://t.co/sOGcqWAfuO pic.twitter.com/phFaiZzPsS
— Footy Headlines (@Footy_Headlines) March 15, 2025
The Premier League 24-25 shirt sponsor chart shows that more than half of the teams have betting sponsors as their front-of-shirt sponsors.
- Bournemouth: BJ88
- Aston Villa: Betano
- Brentford: Hollywoodbets
- Crystal Palace: NET88
- Everton: Stake
- Fulham: SBOBet
- Leicester City: BC.Game
- Nottingham Forest: KaiYun
- Southampton: Rollbit
- West Ham: Betway
- Wolves: DEBet
Compared to the 23-24 season, the 24-25 Premier League has three more teams with FOS sponsors related to betting: Crystal Palace, Leicester City, Southampton, and Wolves.
A report in 2023 showed that clubs with betting front-of-shirt sponsors earned up to £56m in the 23-24 season.
2026 Ban Looms
The prevalence of betting sponsors comes despite the knowledge that FOS betting partnerships will be banned from 2026. What makes this particularly interesting is that it is a self-imposed ban by the Premier League, meaning the clubs have self-created a problem.
The upcoming ban has created a race against time for clubs heavily dependent on this revenue stream to secure alternative sponsorship deals before the deadline. For these clubs, all those outside the "Big Six," replacing this income could prove challenging in an already competitive sponsorship market.
Meanwhile, betting sponsors will be allowed for everything else, including sleeve sponsorship.
What's Next?
Some analysts suggest this could lead to more diverse sponsorship portfolios, potentially opening doors for technology companies, cryptocurrency firms, and sustainability-focused brands.
What do you think about the upcoming end of betting front-of-shirt sponsorship? Do you think we will see some Premier League clubs with no main sponsor? Comment below.
Steven Bergwijn Wears Unreleased Nike Kobe Mercurial Boots
The Nike Mercurial Mamba soccer cleats are set to be launched on Saturday, September 19, 2026.
Concept: What If World Cup Winners Wore Special Badges on Club Kits?
A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.
The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.
In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.
Inter Milan 26-27 Third Kit Debuted
Inter Milan officially debuted their new Nike 26-27 third kit on the pitch during a dramatic 5-3 Serie A comeback victory against Udinese at the San Siro, just hours after its official unveiling.
Taking inspiration from the Nerazzurri's iconic look from the late 1990s, notably referencing the 1997-98 and 1998-99 shirts. the new third kit is built on a stone-grey 'Iron Ore' base featuring a subtle tonal jacquard pattern. The centerpiece of the design is a prominent black horizontal chest band accented by a thin 'Blue Spark' lower stripe. Bright 'Speed Yellow' details are applied to the Swoosh, the two-starred club crest, the Betsson.sport sponsor, and retro-styled 1990s font names and numbers.
