Cerro Porteño Cover Up Shirt Sponsor Following Bank Collapse
Paraguayan giants Cerro Porteño took to the pitch with a notable makeshift modification on their kits during their Torneo Clausura match against Libertad. The club applied a dual-colored red and blue patch directly over the chest to conceal the logo of primary sponsor ueno bank, which usually sits prominently above Tigo.
The swift move comes after the Central Bank of Paraguay intervened and initiated a resolution process for ueno bank following a severe drop in the institution's solvency index below legal thresholds, leading to a complete halt of its operations. Rather than sporting the failed financial entity's branding on their Puma kits, Cerro Porteño opted to cover it up on the pitch, a move mirrored across Paraguayan football as rivals Olimpia and the national football association took steps to scrub the brand from uniforms and stadiums.
Cerro Porteño had signed an extensive long-term agreement with the bank that was set to run through 2030, covering not only jersey sponsorship but also the naming rights for their stadium, La Nueva Olla. With legal teams now reviewing the contract for formal termination, the club is set to permanently strip the branding across all kit wear and club facilities.