Exclusive: Adidas Trefoil Logo to Stay on Away Kits for 27-28 Season
, by Max
- Trefoil Logo Extended: Adidas will continue to feature its iconic Trefoil logo on club away kits for the 27-28 season, extending its retro brand identity for another campaign.
- Retro Strategy Success: The decision to retain the Trefoil logo on away kits is a result of the successful retro-inspired strategy, which began with third kits in 24-25 and expanded due to strong commercial success and positive fan reception.
- Divisional Branding Split: Adidas maintains a clear operational split where the Originals division handles Trefoil-branded away kits, while the core performance department manages home and third shirts with the modern Three Stripes logo, with no plans to introduce the Trefoil to primary home shirts.
Footy Headlines can exclusively reveal that Adidas will retain its iconic Trefoil logo on club away kits for the 27-28 season. The decision ensures that the throwback brand identity remains a key fixture across the German brand's football lineup for another campaign.
The Trefoil is Staying at its Place
The retro-inspired strategy first kicked off during the 24-25 campaign when Adidas reintroduced the Trefoil emblem on the third kits of its elite team portfolio. Following strong commercial success and positive fan reception, the brand expanded the Trefoil to away jerseys for almost every club and national federation for the 26-27 season and 2026 World Cup .
Originals Division Retains Away Kit Responsibility
Adidas maintains a deliberate operational split between its performance and lifestyle divisions. Home and third shirts remain under the core performance department and feature the modern Three Stripes logo, whereas away kits are developed under the Adidas Originals umbrella. Maintaining the Trefoil on away kits for the 27-28 cycle confirms that this division of branding will remain in place.
While there was speculation that Adidas might eventually introduce the Trefoil logo to primary home shirts, the brand intends to keep home kits tied to current performance branding. Instead, change kits will continue to act as the ideal platform for classic aesthetics, vintage club crests, and retro lifestyle apparel collections.
For the 27-28 season, fans can expect Adidas to continue refining its change kit designs while offering matching Originals off-pitch apparel alongside the official jerseys. Further leaks regarding specific team templates and colorways for the 27-28 campaign will follow in due course.
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