Exclusive: Adidas Trefoil Logo to Stay on Away Kits for 27-28 Season
1 hour ago, by Max
- Trefoil Logo Extended: Adidas will continue to feature its iconic Trefoil logo on club away kits for the 27-28 season, extending its retro brand identity for another campaign.
- Retro Strategy Success: The decision to retain the Trefoil logo on away kits is a result of the successful retro-inspired strategy, which began with third kits in 24-25 and expanded due to strong commercial success and positive fan reception.
- Divisional Branding Split: Adidas maintains a clear operational split where the Originals division handles Trefoil-branded away kits, while the core performance department manages home and third shirts with the modern Three Stripes logo, with no plans to introduce the Trefoil to primary home shirts.
Footy Headlines can exclusively reveal that Adidas will retain its iconic Trefoil logo on club away kits for the 27-28 season. The decision ensures that the throwback brand identity remains a key fixture across the German brand's football lineup for another campaign.
The Trefoil is Staying at its Place
The retro-inspired strategy first kicked off during the 24-25 campaign when Adidas reintroduced the Trefoil emblem on the third kits of its elite team portfolio. Following strong commercial success and positive fan reception, the brand expanded the Trefoil to away jerseys for almost every club and national federation for the 26-27 season and 2026 World Cup .
Originals Division Retains Away Kit Responsibility
Adidas maintains a deliberate operational split between its performance and lifestyle divisions. Home and third shirts remain under the core performance department and feature the modern Three Stripes logo, whereas away kits are developed under the Adidas Originals umbrella. Maintaining the Trefoil on away kits for the 27-28 cycle confirms that this division of branding will remain in place.
While there was speculation that Adidas might eventually introduce the Trefoil logo to primary home shirts, the brand intends to keep home kits tied to current performance branding. Instead, change kits will continue to act as the ideal platform for classic aesthetics, vintage club crests, and retro lifestyle apparel collections.
For the 27-28 season, fans can expect Adidas to continue refining its change kit designs while offering matching Originals off-pitch apparel alongside the official jerseys. Further leaks regarding specific team templates and colorways for the 27-28 campaign will follow in due course.
What do you think about that highly anticipated decision by Adidas? Let us know in the comments below!
Aston Villa 26-27 Third Kit On Sale Early in Adidas Store
Aston Villa's 26-27 third kit has gone on sale early at an official Adidas store in Tenerife ahead of its official launch.
Photos shared by supporter @squirrelvilla confirmed that the complete strip was available to buy in Playa De Las Americas, giving fans an early look at the new shirt and matching shorts in hand.
The Adidas Aston Villa 26-27 third shirt features a light icy blue base covered in an elaborate, repeating swirl pattern across the front and sleeves. Claret detailing highlights the crew neck collar, sleeve cuffs, and signature Three Stripes, while both the centered Adidas logo and Aston Villa crest sit prominently on the chest. The version bought in store was sold without a main front sponsor.
FC Penafiel 26-27 Home Kit Released
Portuguese Liga 2 club FC Penafiel has officially launched its new home kit for the 26-27 season, produced by Nike. The release heralds a new kit deal for the club, leaning into a classic aesthetic that honors their traditional Rubro-Negro identity.
The Nike FC Penafiel 26-27 home jersey is predominantly red, styled with a contrasting black polo collar and open v-neck cut. Adding to the retro design, the club badge is set within a dark circular crest frame on the left chest, accompanied by a black Nike Swoosh and white Abanca sponsorship branding across the chest.
The FC Penafiel 26-27 home shirt is available now through the club's official webshop, priced at €59.99.