Exclusive: Adidas Trefoil Logo to Stay on Away Kits for 27-28 Season
Aug 3, 2026, by Max
- Trefoil Logo Extended: Adidas will continue to feature its iconic Trefoil logo on club away kits for the 27-28 season, extending its retro brand identity for another campaign.
- Retro Strategy Success: The decision to retain the Trefoil logo on away kits is a result of the successful retro-inspired strategy, which began with third kits in 24-25 and expanded due to strong commercial success and positive fan reception.
- Divisional Branding Split: Adidas maintains a clear operational split where the Originals division handles Trefoil-branded away kits, while the core performance department manages home and third shirts with the modern Three Stripes logo, with no plans to introduce the Trefoil to primary home shirts.
Footy Headlines can exclusively reveal that Adidas will retain its iconic Trefoil logo on club away kits for the 27-28 season. The decision ensures that the throwback brand identity remains a key fixture across the German brand's football lineup for another campaign.
The Trefoil is Staying at its Place
The retro-inspired strategy first kicked off during the 24-25 campaign when Adidas reintroduced the Trefoil emblem on the third kits of its elite team portfolio. Following strong commercial success and positive fan reception, the brand expanded the Trefoil to away jerseys for almost every club and national federation for the 26-27 season and 2026 World Cup .
Originals Division Retains Away Kit Responsibility
Adidas maintains a deliberate operational split between its performance and lifestyle divisions. Home and third shirts remain under the core performance department and feature the modern Three Stripes logo, whereas away kits are developed under the Adidas Originals umbrella. Maintaining the Trefoil on away kits for the 27-28 cycle confirms that this division of branding will remain in place.
While there was speculation that Adidas might eventually introduce the Trefoil logo to primary home shirts, the brand intends to keep home kits tied to current performance branding. Instead, change kits will continue to act as the ideal platform for classic aesthetics, vintage club crests, and retro lifestyle apparel collections.
For the 27-28 season, fans can expect Adidas to continue refining its change kit designs while offering matching Originals off-pitch apparel alongside the official jerseys. Further leaks regarding specific team templates and colorways for the 27-28 campaign will follow in due course.
What do you think about that highly anticipated decision by Adidas? Let us know in the comments below!
FC Famalicão 26-27 Third Kit Released
Portuguese Primeira Liga club FC Famalicão have officially unveiled their new third kit for the 26-27 season. Branded under the club's "100% Famalicão" initiative and carrying the concept "Famalicão, o Centro do Norte" (Famalicão, the Center of the North), the shirt celebrates the city's geographical importance and rich industrial heritage. For the second consecutive season, the special alternative jersey has been produced exclusively in partnership with local textile manufacturers from the Famalicão region.
The Puma FC Famalicão 26-27 third shirt combines a clean light mint-green base with refined metallic gold accents. Inspired by the 1940s Manoel de Oliveira documentary film dedicated to the municipality, the jersey features intricate map-like line patterns that converge on a central compass emblem, representing Famalicão's role as a historic crossroads and hub in northern Portugal. A centered club badge adorned with a golden wreath, a gold bwin front sponsor, and coordinating gold trim along the round collar and sleeve cuffs complete the design.
Matching mint-green shorts and socks with gold details round off the full strip. The new FC Famalicão 26-27 third kit is now available through the club's official stadium store and online shop.
A Look at Football Broadcast Scorebugs Across Major Competitions
On-screen graphics have become an integral part of modern football broadcasting, directly shaping how supporters digest match details and information. A comparison shared by sports media creator @Braylon_Breeze brought together 16 distinct scorebugs featured across contemporary broadcasts, highlighting the diverse visual identities adopted by major leagues and networks. From the clean, vertical arrangements of Ligue 1 and La Liga to the horizontal bars used across UEFA club competitions, the overview captures the differing design philosophies currently on display.
While all scorebugs serve the fundamental purpose of presenting the scoreline, match clock, and team colors, their execution varies considerably. Tournaments like the UEFA Champions League, UEFA Europa League, and the Premier League opt for streamlined horizontal strips with strong contrast and subtle tournament branding. In contrast, competitions such as the Bundesliga and Ligue 1 utilize distinctive square or stacked formats, while Apple TV's presentation for MLS embraces extreme minimalism by stripping away ornate design elements in favor of a low-profile look.
The side-by-side comparison sparked lively discussion among fans regarding legibility versus graphic flair. Supporters often single out the high readability of the Bundesliga and Champions League graphics for praise, while bulkier or more generic designs frequently draw criticism. As broadcast networks and leagues continue to overhaul their visual packages season after season, scorebugs remain one of the most prominent and scrutinized design pieces in televised football.
Swiss Brand "On" Prepares Official Entry Into Football Boot Market
Swiss sportswear company On is taking its first official steps into football. Renowned globally for its high-performance running footwear and rapid expansion across tennis and athletics, the brand has begun teasing its venture into the world's most popular sport with dedicated football channels. This move follows reports earlier in 2026 indicating that On is preparing to challenge established giants like Nike, Adidas, and Puma by bringing its innovative production methods, including its robotic LightSpray upper technology, to football cleats.
The groundwork for On's football expansion has been developing behind the scenes for several months. The brand initially signaled its interest by partnering with young Swiss international Sydney Schertenleib to co-develop training and lifestyle products. As the Swiss company readies its debut boot models, speculation regarding marquee athlete endorsements has also accelerated, fueled by persistent industry rumors linking top-tier players to potential landmark deals with emerging market disruptors.
Early concepts and design previews indicate that On will translate its clean, technical aesthetic and seamless upper constructions directly onto the pitch. While technical specifications, launch timelines, and the official player roster for the upcoming 26-27 period remain tightly guarded, On's arrival represents one of the most fascinating shifts in the modern football footwear landscape.
Adidas Originals Liverpool EQT Collection Released
Liverpool FC and adidas Originals have officially released a brand-new retro collection heavily inspired by the iconic adidas Equipment (EQT) era of the 1990s. Following earlier heritage drops, this new lifestyle capsule leans fully into the bold aesthetics of vintage nineties teamwear, combining a sharp black and EQT green colorway with oversized retro design elements.
The centerpiece of the range is a retro-inspired shirt crafted with subtle tonal vertical stripes, bold diagonal block stripes extending across the shoulders, and centered vintage logos featuring the classic 1990s Liverpool crest and adidas Trefoil wordmark. Alongside the jersey, the apparel collection includes a woven track jacket, half-zip top, crewneck sweatshirt, graphic t-shirts, and track pants, spanning unisex, women's, and kids' sizes.
The new adidas Originals Liverpool EQT collection is available immediately through the official Liverpool FC online store, club retail locations, and the official LFC Store app.
Central Coast Mariners 26-27 Home, Away & Third Kits Released
A-League side Central Coast Mariners have officially unveiled their new home, away, and third kits for the 26-27 season. Made by Australian brand Konqa in their debut A-Leagues collection following their Australia Cup release earlier this winter, the entire set is designed around the identity of the region, carrying the theme "inspired by the sand, the tide and the character of the Coast."
The 26-27 home kit represents the sand, sticking to the club's traditional bright yellow base complemented by navy accents. Across the front and back runs a subtle horizontal wave graphic reminiscent of ripples on the beach, completed by a ribbed navy-and-yellow crew collar and matching sleeve cuffs. In contrast, the away kit symbolizes the ocean's tide, featuring a navy foundation highlighted by electric blue vortex rings radiating outward from around the club crest.
Completing the trio, the sky blue third kit embodies the coast with a sublimated repeating palm tree graphic. The pattern draws directly from the iconic palm trees lining the bayside stadium in Gosford, paired with subtle Art Deco design elements. All three kits feature Polytec as the primary front-of-shirt sponsor and will be worn by both the men's and women's teams throughout the 26-27 campaign.
