2026 World Cup Round Of 32 Kit Makers: Nike, Adidas & Puma Almost On Level
1 hour ago, by Chris
- Competitive Kit Maker Landscape: The 2026 World Cup Round of 32 features a highly competitive landscape among kit makers, with Nike, Adidas, and Puma almost on par, unlike previous tournaments dominated by just two brands.
- Top Supplier Standings: Adidas leads the round of 32 with 10 teams, while Nike and Puma are closely tied with 9 teams each, indicating the most balanced competition in knockout stage kit supplier history.
- Presence of Smaller Brands: Four smaller kit suppliers—Kelme, Marathon Sports, Capelli, and Umbro—each have one team represented in the 2026 World Cup Round of 32, showcasing a broader market presence beyond the major players.
The 2026 World Cup round of 32 has been fully confirmed, and for the first time in recent memory, it is not a straight two-horse race between Nike and Adidas. We have created an infographic of the 2026 World Cup kit makers, based on the fantastic design by designer EmilioSansolini.
2026 World Cup Round of 32 Kit Makers
Adidas leads the way with 10 teams still in the tournament, while Nike and Puma are locked level on 9 teams each, making it the most competitive three-way kit supplier battle seen at a World Cup in the knockout stages. Four smaller brands also have representation in the round of 32.
Compared to the start, the smaller suppliers lost way more teams than the big - they started with 11 teams (almost 25%), but now only have 4 (12.5%). Adidas lost 4 teams, Nike 3, and Puma 2.
The full breakdown is as follows:
Adidas (10): Germany, Mexico, South Africa, Sweden, Japan, Belgium, Spain, Argentina, Colombia, Algeria
Nike (9): Brazil, Canada, USA, Netherlands, France, Norway, England, Croatia, Australia
Puma (9): Switzerland, Morocco, Ivory Coast, Paraguay, Egypt, Senegal, Austria, Portugal, Ghana
Others (4): Bosnia and Herzegovina (Kelme), Ecuador (Marathon Sports), Cape Verde (Capelli), DR Congo (Umbro)
The four outsider brands make for particularly compelling reading - Kelme, Marathon Sports, Capelli and Umbro all have a team in the last 32 of the biggest football tournament on the planet.
Which kit supplier battle are you most excited to follow in the knockout rounds? Let us know in the comments below.
The unreleased Adidas Club América 26-27 home kit has been spotted for sale by Indonesian kit freaks @Jerseyforum.
Nagoya Grampus 26-27 Home, Away & Goalkeeper Kits Released
Japanese J1 League club Nagoya Grampus have officially released their new 2026-27 home, away and goalkeeper kits. Made by Mizuno, the new kits will be worn in the upcoming Meiji Yasuda J1 League season, which marks the league's transition to a fall-spring schedule.
The Mizuno Nagoya Grampus 2026-27 kits are designed under the theme "Grampus Triple Helix." This concept represents the intertwined DNA of the players, the fans and supporters, and the city of Nagoya and Aichi Prefecture. The front of the shirts features 12 distinct stripes, symbolizing the unity of the Grampus family and the club's rich history since the inception of the J.League.
Shonan Bellmare Announce Umbro Deal & Reveal 2026-27 Kits
Japanese J2 League club Shonan Bellmare has officially announced a new kit supplier partnership with Umbro, facilitated through KAMO, starting from the 2026-27 season. Following the initial partnership announcement, the club quickly revealed its new Umbro home and away kits for the upcoming campaign.
The Shonan Bellmare 2026-27 kits introduce bespoke designs for the club. The home shirt features the team's traditional colors with a fresh look by the English brand, while the away kit offers a distinct alternative option. Both kits feature the classic Umbro double diamond logo alongside the club crest.
The new Shonan Bellmare 2026-27 Umbro kits are already available to buy, with fans able to purchase the shirts complete with player name and number customization options.
Cristiano Ronaldo Switches Mercurial Boots at Halftime Against Colombia
Cristiano Ronaldo debuted a special pair of custom Nike Mercurial Superfly 11 'Gold Scorpion' football boots during Portugal's 2026 World Cup match against Colombia. The exclusive design was created as a tribute to his historic achievement of scoring in six different FIFA World Cup tournaments, a record-breaking milestone in international football.
Despite the pre-match hype surrounding the limited-edition tribute boots, Ronaldo only wore the 'Gold Scorpion' edition for the opening 45 minutes of the game. Following the halftime break, he was seen switching back to the standard 'Breakout' colorway of the Nike Mercurial Superfly 11, likely opting for the familiar comfort of his regular match boots.
Panama Wear Three Kits at 2026 World Cup
Panama showcased three distinct Reebok kits during their three 2026 World Cup matches, sporting a different uniform for each game. The collection represents the three colors of the Panamanian flag, with the team wearing red, white, and blue outfits throughout the group stage. Thanks to @marcadegol.
NK Istra 1961 26-27 Home & Away Kits Released
Croatian side NK Istra 1961 have released their new home and away kits for the 2026-27 season. The new shirts are made by Joma and will be worn in the upcoming Croatian Football League campaign.
The Joma NK Istra 1961 2026-27 home shirt features the club's traditional colors, combining a green base with yellow applications. The design maintains the classic look associated with the team.
The Joma NK Istra 1961 2026-27 away shirt opts for a sleek black design. Both shirts feature the Joma logo on the right breast and the club crest on the left.