Only In Japan: Shonan Bellmare Issue Extraordinary Apology After Leaking Their Own 26-27 Kit
1 hour ago, by Chris
- Kit Leak Incident: Japanese club Shonan Bellmare accidentally leaked their 2026-27 season kits and new supplier details on their official online store for about 11 hours due to an error in product display settings.
- Extraordinary Apology: Shonan Bellmare issued a formal and detailed public apology, describing the leak as "an extremely serious matter" caused by organizational operational issues and committing to strengthen information management and governance.
- Official Kit Reveal: Despite the prior leak, Shonan Bellmare officially announced Umbro as their new kit supplier and revealed their 2026-27 kits two days after the initial accidental exposure.
In uncommon fashion, Japanese club Shonan Bellmare has issued a formal apology after accidentally leaking their own 26-27 kit and new supplier information online.
Shonan Bellmare Releases Statement After Leaking Own Kit
As per the statement released by the club, product images of the new 26-27 season uniforms, including details of the club's new kit supplier, were visible on the Shonan Bellmare official online store from around 8pm on Friday June 26 until around 7am on Saturday June 27 - a total of around 11 hours - due to an error in the product display settings. The Japanese club described the incident as "an extremely serious matter" that cannot be attributed to individual errors but represents "a major issue in organizational operations, including information management and verification processes."
The apology, signed by club President and Representative Director Tetsuya Kumode, also acknowledged that this is not the first time Shonan Bellmare have caused inconvenience to their fans through misprints and insufficient verification in the club's information management. The club stated it will promptly review and implement new information management systems and dissemination flows, while "thoroughly strengthening governance and addressing recurrence prevention with a strong sense of crisis."
Accidental kit leaks via online store errors have become increasingly common across world football, but we are not aware of any club that has responded with such a formal and detailed public apology as Shonan Bellmare.
Shonan Bellmare Announce Umbro Deal & Reveal 2026-27 Kits
Two days later, today, Shonan Bellmare officially released their 2026-2027 kits.
Shonan Bellmare Announce Umbro Deal & Reveal 2026-27 Kits
What do you think of the club's extraordinary response to leaking their own 26-27 kit? Let us know in the comments below.
The unreleased Adidas Club América 26-27 home kit has been spotted for sale by Indonesian kit freaks @Jerseyforum.
Nagoya Grampus 26-27 Home, Away & Goalkeeper Kits Released
Japanese J1 League club Nagoya Grampus have officially released their new 2026-27 home, away and goalkeeper kits. Made by Mizuno, the new kits will be worn in the upcoming Meiji Yasuda J1 League season, which marks the league's transition to a fall-spring schedule.
The Mizuno Nagoya Grampus 2026-27 kits are designed under the theme "Grampus Triple Helix." This concept represents the intertwined DNA of the players, the fans and supporters, and the city of Nagoya and Aichi Prefecture. The front of the shirts features 12 distinct stripes, symbolizing the unity of the Grampus family and the club's rich history since the inception of the J.League.
Shonan Bellmare Announce Umbro Deal & Reveal 2026-27 Kits
Japanese J2 League club Shonan Bellmare has officially announced a new kit supplier partnership with Umbro, facilitated through KAMO, starting from the 2026-27 season. Following the initial partnership announcement, the club quickly revealed its new Umbro home and away kits for the upcoming campaign.
The Shonan Bellmare 2026-27 kits introduce bespoke designs for the club. The home shirt features the team's traditional colors with a fresh look by the English brand, while the away kit offers a distinct alternative option. Both kits feature the classic Umbro double diamond logo alongside the club crest.
The new Shonan Bellmare 2026-27 Umbro kits are already available to buy, with fans able to purchase the shirts complete with player name and number customization options.
Cristiano Ronaldo Switches Mercurial Boots at Halftime Against Colombia
Cristiano Ronaldo debuted a special pair of custom Nike Mercurial Superfly 11 'Gold Scorpion' football boots during Portugal's 2026 World Cup match against Colombia. The exclusive design was created as a tribute to his historic achievement of scoring in six different FIFA World Cup tournaments, a record-breaking milestone in international football.
Despite the pre-match hype surrounding the limited-edition tribute boots, Ronaldo only wore the 'Gold Scorpion' edition for the opening 45 minutes of the game. Following the halftime break, he was seen switching back to the standard 'Breakout' colorway of the Nike Mercurial Superfly 11, likely opting for the familiar comfort of his regular match boots.
