Beşiktaş to Release Nike 26-27 Kits on June 29 + 4th Kit & Authentic (27-28) Kits Coming - Nike "Does Not Have Such [Elite] Categories"
Jun 18, 2026, by Chris
- Authentic Kits & Design Process: Beşiktaş will receive top-tier treatment from Nike, including authentic Aero-Fit kits from the 2027-28 season, designed in collaboration with global offices, and will offer three distinct kit tiers to supporters.
- Financial Gains & Sales Ambitions: The new Nike partnership provides a threefold increase in sponsorship fees, with Beşiktaş targeting to surpass its record of 500,000 shirt sales, supported by an expanded retail network.
- Revamped Merchandise Strategy: Beşiktaş is overhauling its merchandise with four new product categories (match fan, daily lifestyle, retro, elite) and a significant push into women's apparel to capture a growing market segment.
Club board member Mehmet Sarımermer recently shared extensive details regarding the Turkish giant's new global partnership with the US brand, confirming significant upgrades to their kit tiers, design process, and merchandise strategy. Story via @sortSYHformaBYZ.
Beşiktaş to Get Authentic Aero-Fit Kits From 27-28 Season
As part of the lucrative new agreement, Beşiktaş will receive top-tier treatment from Nike. Their future kits are being designed in the same global offices as other major European clubs, utilizing a collaborative effort between Nike centers in Portland, the Netherlands, and Turkey.
Mehmet Sarımermer also said that Beşiktaş would receive Elite treatment but would not be in an Elite category, which would not exist within Nike.
We're considered an elite category in the way our fans understand it, but our sponsor doesn't have a classification like that within their brand. If elite means special kit design and top-quality materials, that's being delivered, and so we're meeting expectations that way.
For us, this means that Beşiktaş will not fall to the same level as Nike's top teams, even though it was not said directly. Beşiktaş' kits "could appear in stores across Europe", but only in the long term. If an A-Level team, their kits would be available globally directly.
Starting in the 2027-28 season, the club will offer three distinct kit tiers to supporters: the premium Elite (Player Issue), the standard Stadium (Replica), and a more accessible Fan version. In the 26-27 season, we will likely only see one or two tiers, and not Aero-Fit kits.
Due to the transition between technical sponsors, the design timeline for the highly anticipated 2026-27 collection was significantly accelerated. While kit development typically requires a full year of planning, the upcoming Beşiktaş kits were rushed to completion over the summer in a span of just four months. The inaugural Nike lineup will feature a classic white kit, a black kit, and a striped kit, with a mandatory fourth kit scheduled for a later release.
Beşiktaş' 26-27 kit presentation will take place on Monday, June 29, "in all likelihood".
Beşiktaş 26-27 Kits
Beşiktaş to Earn 3x Times More, Plus Wants to Break 2016-17 Sales Record
The new Nike deal is a massive financial boost for the Istanbul club, reportedly bringing in a sponsorship fee three times higher than their previous agreement. With the global appeal of the Nike brand, Beşiktaş aims to shatter their all-time shirt sales record of approximately 500,000 units, which was set during the 2016-17 season. To support this ambitious target, the club's Kartal Yuvası retail network is expanding to over 70 locations across the country.
Beyond the matchday kits, Beşiktaş is completely revamping its wider merchandise strategy. Starting with the upcoming autumn and winter collections, products will be distinctly divided into four categories: match fan, daily lifestyle wear, retro, and elite. The club is also initiating a major push for women's apparel, recognizing a significant market opportunity. Currently, women make up 42% of store visitors but account for only a small fraction of revenue, prompting the club to introduce a broader range of subtly branded lifestyle items.
Adidas Germany 2026 Farewell Kit Debuted on Pitch
Germany officially debuted their special edition Adidas farewell kit during their UEFA Nations League clash against the Netherlands. The release marks the final chapter of a legendary 72-year partnership between the German Football Association (DFB) and the Three Stripes, which began in 1954 and will officially come to an end on December 31, 2026, ahead of Nike taking over as technical supplier from 2027.
The tribute shirt features an elegant, predominantly black base decorated with vertical gold diamond pinstripes running down the front. Adidas has opted for the heritage Trefoil logo on the right chest alongside the classic DFB crest used between 1978 and 1996, both rendered in white. A retro-inspired crossover V-neck collar is trimmed in white and gold, mirrored on the sleeve cuffs, while a commemorative "1954" jock tag sits on the bottom hem to honor the historic year the partnership began.
Completed with black shorts and black socks featuring gold detailing, the on-pitch ensemble arrived just days after its official unveiling. Following its high-profile match debut, the Germany 2026 farewell jersey is scheduled to go on general sale via official Adidas channels starting September 26, 2026.
Nike Phantom 6 Haaland Chapter 5 Boots Revealed - Reactive Nike Hydra Upper
Through its partner stores, Nike has officially revealed Erling Haaland's fifth signature edition, the Nike Phantom 6 Haaland Chapter 5 from his Force of Nature collection. Finished in a Baltic Blue colorway with cloud-inspired graphics across the rear, the low-cut boot introduces Nike's Hydra treatment, which uses reactive white ink that vanishes when wet to uncover additional details of the graphic beneath. Engineered for lethal finishing in the 26-27 season, the boot combines a Gripknit upper with a Cyclone 360 soleplate and is scheduled to launch on October 1, 2026. Huge thanks to Pro Direct and Unisportsore for images and the video.
Fortuna Sittard 26-27 Cup Kit Released - Sponsorless 1957 Tribute
Dutch Eredivisie side Fortuna Sittard and technical supplier Robey have officially revealed a special cup kit for the 26-27 campaign. Created in collaboration with design agency 51North, this release marks the very first dedicated cup kit in the club's history. It serves as a direct tribute to predecessor club Fortuna '54, who won the 1957 KNVB Beker with a memorable Bram Appel hat-trick against Feyenoord.
The Robey Fortuna Sittard 26-27 cup shirt faithfully revives the historic look with a white base highlighted by broad horizontal red and blue stripes across the chest, completing the Dutch tricolor. In true vintage fashion, the jersey comes with long sleeves as standard and features a retro polo collar. Club sponsors voluntarily stepped aside to allow a completely clean, sponsorless front, while the Robey branding and club badge are subtly embroidered in tonal white to maintain the authentic aesthetic.
Additional bespoke details round off the historic tribute. A heritage Fortuna '54 tag sits near the bottom hem, and an embroidered depiction of the KNVB Cup sits neatly below the back collar, added with official federation approval. The shirt is worn with matching white shorts and socks, completing a timeless look for Fortuna's cup run.
FIFA ASEAN Cup Features Same Left-Sleeve Kit Badge as in 2026 FIFA World Cup Final
The opening match between Laos and Brunei provided a full reveal of the sleeve patch pairing for the inaugural FIFA-organized Southeast Asian tournament.
Moving away from the previously expected navy blue, the official tournament patches feature a clean white base. Most notably, the "Football Unites the World" sleeve patch on the left arm is the exact same design that made a single, exclusive appearance at the recent World Cup Final between Spain and Argentina.
Big thanks to @What The Kit for spotting and making the collage.
