Beşiktaş to Release Nike 26-27 Kits on June 29 + 4th Kit & Authentic (27-28) Kits Coming - Nike "Does Not Have Such [Elite] Categories"
- Authentic Kits & Design Process: Beşiktaş will receive top-tier treatment from Nike, including authentic Aero-Fit kits from the 2027-28 season, designed in collaboration with global offices, and will offer three distinct kit tiers to supporters.
- Financial Gains & Sales Ambitions: The new Nike partnership provides a threefold increase in sponsorship fees, with Beşiktaş targeting to surpass its record of 500,000 shirt sales, supported by an expanded retail network.
- Revamped Merchandise Strategy: Beşiktaş is overhauling its merchandise with four new product categories (match fan, daily lifestyle, retro, elite) and a significant push into women's apparel to capture a growing market segment.
Club board member Mehmet Sarımermer recently shared extensive details regarding the Turkish giant's new global partnership with the US brand, confirming significant upgrades to their kit tiers, design process, and merchandise strategy. Story via @sortSYHformaBYZ.
Beşiktaş to Get Authentic Aero-Fit Kits From 27-28 Season
As part of the lucrative new agreement, Beşiktaş will receive top-tier treatment from Nike. Their future kits are being designed in the same global offices as other major European clubs, utilizing a collaborative effort between Nike centers in Portland, the Netherlands, and Turkey.
Mehmet Sarımermer also said that Beşiktaş would receive Elite treatment but would not be in an Elite category, which would not exist within Nike.
We're considered an elite category in the way our fans understand it, but our sponsor doesn't have a classification like that within their brand. If elite means special kit design and top-quality materials, that's being delivered, and so we're meeting expectations that way.
For us, this means that Beşiktaş will not fall to the same level as Nike's top teams, even though it was not said directly. Beşiktaş' kits "could appear in stores across Europe", but only in the long term. If an A-Level team, their kits would be available globally directly.
Starting in the 2027-28 season, the club will offer three distinct kit tiers to supporters: the premium Elite (Player Issue), the standard Stadium (Replica), and a more accessible Fan version. In the 26-27 season, we will likely only see one or two tiers, and not Aero-Fit kits.
Due to the transition between technical sponsors, the design timeline for the highly anticipated 2026-27 collection was significantly accelerated. While kit development typically requires a full year of planning, the upcoming Beşiktaş kits were rushed to completion over the summer in a span of just four months. The inaugural Nike lineup will feature a classic white kit, a black kit, and a striped kit, with a mandatory fourth kit scheduled for a later release.
Beşiktaş' 26-27 kit presentation will take place on Monday, June 29, "in all likelihood".
Beşiktaş 26-27 Kits
Beşiktaş to Earn 3x Times More, Plus Wants to Break 2016-17 Sales Record
The new Nike deal is a massive financial boost for the Istanbul club, reportedly bringing in a sponsorship fee three times higher than their previous agreement. With the global appeal of the Nike brand, Beşiktaş aims to shatter their all-time shirt sales record of approximately 500,000 units, which was set during the 2016-17 season. To support this ambitious target, the club's Kartal Yuvası retail network is expanding to over 70 locations across the country.
Beyond the matchday kits, Beşiktaş is completely revamping its wider merchandise strategy. Starting with the upcoming autumn and winter collections, products will be distinctly divided into four categories: match fan, daily lifestyle wear, retro, and elite. The club is also initiating a major push for women's apparel, recognizing a significant market opportunity. Currently, women make up 42% of store visitors but account for only a small fraction of revenue, prompting the club to introduce a broader range of subtly branded lifestyle items.
Boca Juniors 26-27 Shirt + Shorts, Socks & Pre-Match Jersey Leaked
We can leak the full look at the Boca Juniors 2026-27 home kit - it is completed by shorts and socks that match the stripe design of the kit.
SV Austria Salzburg 26-27 Home Kit Released
The new SV Austria Salzburg home kit for the 26-27 season has been officially released today. Made by Capelli, the new shirt will be worn by the club in the Austrian 2. Liga.
The Capelli SV Austria Salzburg 2026-27 home jersey features a bespoke design in the club's traditional colors. It incorporates two different tones of violet and is highlighted by a custom graphic showcasing the Hohensalzburg fortress and the towers of the old town, representing the team's local identity and heritage.
The Capelli SV Austria Salzburg 2026-27 home football shirt is available to purchase immediately through the club's official fanshop, retailing at a price of 69 Euro.
Glentoran 26-27 Home Kit Released
Glentoran and Macron have launched the club's new 2026-27 home kit for the upcoming NIFL Premiership campaign. The design pays homage to the classic 1992-93 shirt worn during their memorable European Cup tie against Marseille, featuring a green body with red sleeves and shoulder panels separated by black trim.
Giving the shirt a distinct early 1990s retro feel, a red fold-over collar is included with black striping and a black V-shaped insert at the front. A tonal graphic pattern runs across both the green and red sections, adding texture to the Macron Eco Fabric. The Macron Hero logo appears in white on the chest and sleeves, sitting opposite the stitched Glentoran crest and its accompanying gold star.
Additional details include the club motto Le Jeu Avant Tout embroidered in white on the back of the collar, and Glentoran FC Est 1882 printed inside the lower hem. Featuring Bet McLean as the main sponsor, the new Glentoran 2026-27 home shirt is completed with matching white shorts and green socks.
Grimsby Town Announces Lotto Kit Deal
Grimsby Town Football Club has officially announced a multi-year partnership with Italian sportswear brand Lotto Sport, who will become the club's official kit supplier starting from the 2026-27 season. Lotto replaces Umbro, whose kits were supplied to the club in collaboration with Kitlocker.
The announcement has been met with a positive reaction from fans, many of whom fondly remember the club's previous stint with Lotto kits in the late 1990s.
While no official images of the new 2026-27 kits have been released yet, supporters are eagerly anticipating the unveiling of the new designs.
Too Basic? Northampton Town 26-27 Away Kit Released
The new Northampton Town 2026-27 away kit was officially launched today, introducing a clean and simple design by Puma. Featuring a classic white and claret colorway, the shirt has drawn mixed reactions from the fanbase, with some praising its timeless simplicity while others feel the look is a bit too basic. The new Puma Northampton Town 2026-27 away kit is available to purchase online and in the club store.
Stade de Reims 26-27 Home Kit Released
French Ligue 2 side Stade de Reims has officially unveiled its new Puma home kit for the 2026-27 season. Launched under the slogan "Toujours le même. Pour toujours le nôtre," the shirt features a simple and traditional red and white design that stays true to the club's heritage. The classic red body is complemented by white sleeves and details, offering a clean and familiar look for the team's upcoming campaign.