Adidas Officially Launches 'Messi +10' Season 3 Featuring 10 Wonderkids
- Campaign Launch: Adidas and Lionel Messi have officially launched Season 3 of the 'Messi +10' campaign, spotlighting ten young football prodigies handpicked to continue the Argentine icon's legacy.
- Featured Wonderkids: The newly revealed lineup for Season 3 features seven male and three female prospects from across the globe, including 16-year-old Max Dowman as the youngest, who will represent the brand and wear Messi's signature boots.
- Proven Track Record: The 'Messi +10' initiative has a strong history of identifying future stars, with previous editions successfully featuring players like Lamine Yamal, Kenan Yildiz, and Claudio Echeverri before their international breakthroughs.
Adidas and Lionel Messi have officially launched Season 3 of the prestigious 'Messi +10' campaign, spotlighting the next wave of rising stars handpicked to carry the torch for the Argentine icon. Introduced through an official launch video showcasing Messi handwriting the names of ten prodigies, the campaign arrives under the tagline "A legacy to build on. The next chapter starts here."
Adidas 'Messi +10' Season 3
Check out the roster selected for the third chapter of the campaign. The newly revealed list features seven male and three female prospects from across the globe, all designated to represent the future of the brand and sport his signature boots on pitch.
Leading the male contingent is Arsenal's 16-year-old midfield gem Max Dowman, who stands out as the youngest player in the entire lineup. He is joined by Mexican playmaker Gilberto Mora of Tijuana, Turkish attacker Can Uzun of Eintracht Frankfurt, and Argentine talent Tomás Aranda from Boca Juniors. Rounding out the men's cohort are Spanish winger Jesús Rodríguez, Dutch midfielder Kees Smit of AZ Alkmaar, and United States prospect Zavier Gozo.
The women's game is strongly represented by three standout teenagers. The trio comprises 17-year-old Chelsea forward Chloe Sarwie, Brazilian talent Giovanna Waksman of Olympique Lyonnais, and German prospect Lotta Wrede from Hamburger SV, underscoring Adidas' global scouting across men's and women's football.
In the promotional visuals, Messi is seen seated in a study with a stack of bespoke red books bearing each player's name, accompanied by his striking signature Adidas F50 boots.
The Messi +10 initiative has a remarkable track record of predicting breakout superstardom; previous editions famously featured the likes of Lamine Yamal, Kenan Yildiz, Claudio Echeverri, and Nico Paz before their international breakthroughs.
What do you think of the players chosen for the Adidas Messi +10 Season 3 lineup? Can anyone from this group match the meteoric rise of Lamine Yamal? Let us know your thoughts in the comments below.