Southend United 26-27 Third Kit Released
, by Chris
Southend United and Italian manufacturer Erreà have officially launched the club's new third kit for the 26-27 campaign. Introduced under the campaign tagline "Culture Never Washes Away," the striking new jersey delivers a bold and energetic visual direction created in collaboration with Erreà's Creative Lab.
The Erreà Southend United 26-27 third shirt combines a vivid pink base with sharp, angular purple graphics running across the front. It is framed by a classic purple fold-over collar, purple cuffs, and thin yellow piping along the raglan shoulder seams. For a modern and minimalist touch, the traditional club crest is replaced by a simplified yellow shrimp emblem on the left chest, accompanied by yellow Erreà branding and white c2c sponsor lettering.
Purple shorts accented with pink trim and matching purple socks complete the full Southend 26-27 third strip, which is set to make its on-pitch debut in the match against Solihull Moors.
