The Premier League Needs to Fix Its Inflexible Kit Font
1 hour ago, by Chris
- Premier League's Restrictive Font Policy: The Premier League enforces a strict limit of only five approved color options (white, black, red, navy, and hi-vis yellow) for all club kit fonts, making it the most restrictive among European football leagues.
- Impact on Kit Aesthetics: This inflexible policy causes visual mismatches as clubs are forced to choose from generic font colors that often clash with the custom, precise accent colors of their bespoke kit designs, as seen with examples from Arsenal and Liverpool.
- Solution from Other Leagues: Other major leagues like Serie A, La Liga, and MLS allow clubs to customize font colors to match their kits while maintaining a standardized typeface, demonstrating that the Premier League could easily solve its color mismatch problem by relaxing its current restrictions.
While standardized league typefaces have become standard practice across European football, the Premier League remains by far the most restrictive when it comes to visual execution. Even after introducing a refreshed typeface some years ago, the league continues to enforce a strict limit of just five approved colorways for all 20 clubs: white, black, red, navy, and hi-vis yellow.
Mismatching Colors in Premier League due to Just 5 Color Options
The issue with the Premier League's regulation is that it clashes with kit design. Kit manufacturers create bespoke jerseys featuring precise accent colors such as gold, maroon, cream, mint, or even a simple yellow. However, when those shirts are worn in English top-flight matches, teams are forced to pick from the five stock color options.
A prime example is visible on Arsenal's 26-27 away kit, where a custom color-matched nameset used in cup competitions seamlessly aligns with the shirt's detailing, whereas the mandatory Premier League alternative visually disconnects from the jersey design. In the 26-27 season, Arsenal decided to use white names and numbers - after in 19-20, they chose the hi-vis yellow option that clashed with the yellow of the shirt.
Similarly, Liverpool chose black for their Premier League 26-27 away kit, simply because the red EPL option is of a more striking shade than the red Adidas used.
Time to Follow Other Leagues
Other top competitions have already shown that brand consistency and kit harmony can easily coexist. Leagues like Serie A, La Liga, and MLS mandate a single official font for readability, but give clubs complete freedom to customize the font colors to match each kit's specific trim. Meanwhile, the Bundesliga offers complete creative freedom by allowing bespoke fonts for every shirt.
By simply relaxing color restrictions while keeping its official typeface, the Premier League could instantly solve color mismatches and elevate shirt design across the league.
Do you think the Premier League will allow for custom colors? Comment below.
CD Nacional 26-27 Home Kit Released
Portuguese club CD Nacional and Kappa have officially revealed the team's new home kit for the 26-27 season.
The CD Nacional 26-27 home shirt stays true to tradition with classic black and white vertical stripes running across the front, back, and sleeves. Kappa adds striking contrast with bright yellow accents, featuring yellow Omni logos along the shoulders and sleeves that match the brand logo on the chest and the main sponsor logo, CORAL Cerveja. The design is rounded off with a black v-neck style collar featuring the club's founding year, 1910, printed inside.
Black shorts with yellow side taping and black socks with white Kappa logos complete the new CD Nacional 26-27 home uniform.
CA Aldosivi 26-27 Third Kit Released
Argentinian side Club Atlético Aldosivi and Kappa Argentina have officially launched the club's new 26-27 third kit, named 'LOS PRINCIPIOS' (The Principles). Designed as an homage to the roots of the Mar del Plata club, the jersey draws direct inspiration from the ocean, family, and the traditional fishing community that shapes the identity of the neighborhood.
The Kappa Aldosivi 26-27 third shirt features a teal and sea green base layered with an all-over graphic print that mimics moving ocean water. White details provide contrast, including the front sponsor logo, a simplified outline version of the club badge on the chest, and classic Kappa Omini logo taping running along the shoulders.
The release campaign was filmed on location in the port of Mar del Plata featuring local workers and scenery. The Aldosivi 26-27 third jersey is available now via official club retail outlets.
Tottenham Reveal Custom Embroidered "Sydney Special" Nameset by Rhapzo
During Tottenham Hotspur's pre-season tour in Australia, the North London club teamed up with custom embroidery artist Rhapzo to showcase a bespoke nameset for their 26-27 home kit. Unveiled at the club's pop-up venue, Spurs House in Sydney, the special design pays homage to iconic local landmarks while celebrating the team's visit down under.
The custom nameset features intricate white embroidered back numbers incorporating a stitched graphic of the famous Sydney Opera House near the base of each digit. A thin golden accent line runs through the core of the numbers to meet a mini Spurs cockerel crest, while the club's motto "to dare is to do" is delicately embroidered in cursive script underneath.
The player names above are rendered in white with a black border.
AVS Futebol 26-27 Away Kit Released
Portuguese Primeira Liga club AVS Futebol SAD has officially launched its new away kit for the 26-27 season, produced by Adidas.
The shirt is built around a vibrant yellow base and features red brushstroke-style graphics across the front - we have seen this design several times already, for example for Freiburg, San Marino and Yokohama F Marinos l.
Aston Villa 26-27 Away and Third Kits Leaked
grhaer9 has created renders of the Aston Villa 2026-27 away and third kits, with the help of AI and in cooperation with Opaleak.
The Aston Villa 26-27 away shirt features a black base with gold accents, highlighted by the classic Trefoil logo and a standalone lion crest. A repeating subtle pattern covers the body of the shirt, complemented by claret and white trim around the V-neck collar and sleeve cuffs.
The 26-27 third kit comes in a light blue colorway paired with claret detailing on the round collar, sleeve cuffs, and shoulder stripes. Its defining feature is a detailed swirling graphic pattern across the fabric, which draws inspiration from the historic entrance gates at Villa Park.
Arsenal 26-27 Third Kit Set to Launch 3 August
As per our information, the Arsenal 2026-2027 third kit will be launched on Monday, 3 August 2026.
