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Jul 17, 2026 18:19

by Chris

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Sassuolo 26-27 Home Kit Released

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Jul 17, 2026, by Chris

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On their 106th anniversary, US Sassuolo and Puma have officially unveiled the club's new home kit for the 26-27 season.

The Puma Sassuolo 26-27 home jersey features the club's classic identity, showcasing the iconic black and green stripes that define the team. The design incorporates a pattern apparently inspired by the smoke of bengalos.

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Every season across the UEFA Champions League, Europa League, and Conference League, eagle-eyed supp...

Every season across the UEFA Champions League, Europa League, and Conference League, eagle-eyed supporters notice clubs taking to the pitch in sponsorless shirts or sporting unexpected charity logos. While UEFA's own kit equipment regulations do not place an outright ban on gambling or betting partnerships, Article 44 explicitly requires participating clubs to comply with the local legislation of the match-hosting nation. When a team travels to a country with strict bans on sports betting and gambling promotion, their regular commercial sponsors cannot appear.

This dynamic has created some iconic European kit moments over the decades. In the late 2000s and early 2010s, both AC Milan and Real Madrid frequently had to strip the bwin logo from their jerseys when playing away in countries like France and Switzerland due to local gambling restrictions. In recent years, Spain's Royal Decree 958/2020 banned betting advertising in sport, forcing teams like Inter Milan to drop Betsson.sport and VfB Stuttgart to wipe Winamax from their chests during visits to Spanish grounds.

Rather than leaving the chest completely blank, several clubs choose to use these matches for charitable causes or secondary sponsors. FC Copenhagen notably replaced Unibet with the Danish Red Cross, while Celtic routinely substitute long-term sponsor Dafabet with the Celtic FC Foundation whenever they travel to nations like Italy or Spain. Aston Villa similarly replaced Betano with financial app Acorns for trips to Switzerland. As advertising regulations across Europe continue to tighten, these temporary kit makeovers remain a regular and fascinating feature of continental football.

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Atlético Mineiro has officially revealed the winning design for the 26-27 Manto da Massa kit, created in partnership with Nike. Following a fan vote that generated more than 30,000 votes, the third finalist model, titled "A tradição que permanece", won emphatically with 17,878 votes (59%). The final design was developed by Nike based on input and suggestions submitted by more than 10,000 club members.

The Nike Atlético Mineiro 26-27 Manto da Massa shirt introduces a bold departure from traditional vertical stripes, featuring wide horizontal black and white hoops inspired by the large flags waved by supporters in the stands. The look is elevated by metallic gold accents on the overlapping V-neck collar, sleeve cuffs, side seam piping, and the embroidered Nike Swoosh. Completing the retro aesthetic, the left chest features the club's historic 1950 crest alongside the iconic anthem motto "Uma vez até morrer."

In a historic first for the initiative, the 26-27 Manto da Massa shirt will actually be worn by the first team in an official match during the 2027 season. The kit is priced at R$399.99 across men's, women's, and children's versions, with exclusive pre-sales launched for Galo Na Veia members before opening to the general public.

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The shirt is modelled after the traditional fugu (also known as the batakari), a ceremonial hand-woven smock garment historically worn by royalty, chiefs, and warriors across Ghana. The jersey features a vivid magenta base overlaid with tonal vertical stripes and subtle pinstripes, perfectly complemented by a distinctive white smock-cut collar that replicates the neckline of authentic cultural attire.

Completing the royal aesthetic, the kit is finished with an angular gold club crest on the left chest, the Amin Nima emblem on the opposite side, and a prominent "VISIT NIMA" text across the torso. Matching gold diamond motifs line the white sleeve cuffs, rounding off one of the most culturally inspired grassroots kits of the season.

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Mexican giants Cruz Azul have unveiled a bespoke font on their 26-27 kits in support of Breast Cancer Awareness Month ("Octubre Rosa"). As part of a long-standing tradition across Liga MX each October, clubs incorporate pink detailing into their match gear to promote awareness, prevention, and early detection of the disease.

Crafted for their 26-27 Pirma home and goalkeeper jerseys, the custom numbers showcase a striking pink and white mosaic inspired by the club's iconic cross motif. At the base of each digit, the pattern subtly shapes into the awareness ribbon. Inside the numbering, the official Cruz Azul crest sits above "Número Oficial 2026-2027" text, while the player names are rendered in matching pink lettering framed with a crisp white border.

The special font was seen on match-prepared jerseys in the locker room for players including Alan Mozo, goalkeeper Kevin Mier, and forward Christian Ebere. Cruz Azul are wearing the commemorative typography across their Liga MX Apertura matches throughout October.

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