Nike Supplies Only 5 Teams Across All 92 English Clubs for 26-27 Season
20 minutes ago, by Phan Tich Giay
- Nike's Drastically Reduced Presence: For the 26-27 season, Nike will supply kits for only five out of 92 English professional football clubs, including just three Premier League teams and two EFL clubs, marking a significant decrease in its market share.
- Market Domination by Rivals: In contrast to Nike's reduced presence, Puma leads the kit supplier rankings with 16 clubs, followed by Adidas with 14 and Macron with 13, indicating a highly competitive and fragmented market.
- Strategic Business Pivot: Nike's sharp decrease in club count is a deliberate strategy to focus financial backing on elite global super-clubs, major national federations, and high-profile individual athletes, rather than maintaining a widespread portfolio across lower divisions.
A striking breakdown of kit manufacturers for the 92 English professional clubs ahead of the 26-27 season has highlighted Nike's drastically reduced presence in the country's football pyramid. The American brand will supply kits for just five teams across the Premier League and English Football League combined. The graphic, compiled by Playmaker, has sparked widespread discussion among kit enthusiasts regarding Nike's changing strategy in the football apparel market. Big thanks to @playmaker_EN.
Nike Supplies Only 5 Teams Across All 92 English Clubs for 26-27 Season
Out of the 92 clubs across England's top four divisions, Nike's roster now comprises just three Premier League sides, Chelsea, Tottenham Hotspur, and Brighton & Hove Albion, alongside only two clubs in the EFL.
In stark contrast, Puma leads the 26-27 rankings with 16 clubs, followed closely by Adidas with 14 and Macron with 13. Even mid-tier suppliers like Errea with 8 teams, alongside Hummel and Castore with 6 each, match or surpass Nike's volume in English football.
- 16: PUMA
- 14: Adidas
- 13: Macron
- 6: Castore, Hummel
- 5: Nike, Oxen
- 4: Umbro, Errea
- 3: Joma, O'Neills
- 2: Lotto, Reebok
- 1: Admiral Sports, Capelli, Sudu, Meyba, New Balance, Kelme, Mills, Reflo, VX3
This low figure marks a significant shift from previous eras when Nike and Adidas controlled a vast portion of the supply market in England. The sharp decrease in Nike's club count is seen as a deliberate strategic pivot.
Rather than maintaining a widespread portfolio across lower divisions, Nike has increasingly focused its financial backing on elite global super-clubs, major national federations, and high-profile individual athlete endorsements, allowing standard club contracts to expire without seeking renewals.
As Nike scales back its broader football footprint, rival kit manufacturers have quickly seized the opportunity to expand. Brands like Puma and Macron have built strong footholds across the Football League, while challenger brands offer bespoke designs and attractive commercial terms that appeal to clubs outside the global elite. Consequently, the reliance on generic templates for smaller clubs has opened the door for alternative brands to gain valuable visibility.
Although Nike continues to hold lucrative long-term partnerships with marquee names globally, its presence on English touchlines during the 26-27 campaign is at an all-time low. The distribution of kit makers across the 92 English clubs demonstrates that the football shirt market is far more fragmented and competitive than ever, with Nike content to maintain a tight, highly curated selection of teams.
Granada CF 26-27 Away Kit Released
Granada CF and Adidas have officially unveiled the club's new away kit for the 26-27 season. The fresh design takes inspiration from the marine life and seabed of Granada's Costa Tropical, offering a unique aquatic motif for the Spanish side.
The shirt features a dark navy blue base overlaid with a striking green and teal graphic pattern on the front panel. Bright orange details complement the design, appearing on the v-neck collar, Adidas Three Stripes, brand logo, main sponsor print, and a re-colored monochromatic club crest.
Navy blue shorts and socks with orange accents complete the set. The new Adidas Granada 26-27 away jersey is available immediately via the club's official online store and physical retail locations.
Red Bull Bragantino 26-27 Third Kit Released
Puma and Brazilian club Red Bull Bragantino have officially launched the team's new third kit for the 26-27 season. Introducing an unprecedented color combination in the club's history, the strip features a rich dark red base paired with black accents and monochrome logos.
The kit pays tribute to the strength of the club's youth academy and the player development work at their Performance and Development Center. The shirt is built with a black V-neck collar, matching sleeve cuffs, and blacked-out branding including the Puma cat logo, Red Bull sponsor, and recolored club crest.
Black shorts and dark red socks complete the new look. Produced using Puma's high-tech recycled material technology, the Red Bull Bragantino 26-27 third kit is now available through official club and Puma retail outlets.
Marcus Thuram Trains in Classic Inter Milan 99-00 Away Kit
Inter Milan striker Marcus Thuram has once again displayed his passion for retro football fashion by arriving to training in an iconic piece from the club's history. The French forward was spotted wearing the original Nike Inter Milan 99-00 away jersey during a recent training session.
The classic white shirt features fine blue trim along the collar and sleeve cuffs, paired with the legendary Pirelli sponsor logo across the chest and classic Nike branding. To complete the iconic throwback, the back of Thuram's jersey is customized with the name and number 9 of legendary striker Ronaldo Nazário.
This isn't the first time Thuram has shown off vintage Nerazzurri gear, having previously been seen wearing other classic Inter shirts including the 05-06 home kit featuring Adriano's name set. His ongoing affinity for classic club jerseys continues to resonate with both kit collectors and Inter fans.
Hercules 26-27 Away Kit Released
Spanish side Hercules have just unveiled their new away kit, following the home kit just a few days ago. The new shirt is made by Kappa and will be used in the 26-27 Primera Federación.
The jersey uses a full red base, fully contrast with the traditional blue and white. It is combined with white collar, sleeve cuffs and details. A subtle pattern is placed over the shirt, creating a classy, vintage look for the whole strip.
What do you think about Kappa Hercules 26-27 away kit? Let us know in the comments below.
US Concarneau 26-27 Home Kit Released
French Championnat National club US Concarneau have officially unveiled the 2026-27 home kit. Made by Hummel, the new shirt celebrates the club's 115th anniversary since its foundation in 1911.
The Hummel US Concarneau 2026-27 home shirt features a classic blue base with elegant gold detailing on the collar, sleeve cuffs, Hummel logo and sponsor branding. Beneath the club's traditional anchor crest, a gold ribbon bearing the inscription "115 vloaz" ("115 years" in Breton) pays tribute to the club's milestone anniversary.
What do you think of the new US Concarneau 2026-27 home kit? Let us know your thoughts in the comments below.
FC Bayern München 26-27 Third Kit Leaked - Official Pictures
Official images of the Adidas FC Bayern München 26-27 third kit have leaked via @Bundesleaker, offering a full look at the striking new uniform.
The Bayern München 2026-2027 third kit features a navy base with a unique all-over pattern and orange-red Adidas logos.
The kit's pattern contains hidden references to four iconic events in Bayern München's history, though the specific events are not immediately apparent.
The full kit is completed with matching patterned shorts and dark navy-purple socks featuring coral accents. Adidas is expected to officially unveil the Bayern München 26-27 third kit in the coming weeks ahead of the new season.
No More Adidas After 13 Years: Wales Teased Sudu Kit Deal - Announces Tomorrow
FAW has just shared a teaser image hinting that it will announce a new partnership with SUDU, bringing its 13-year collaboration with Adidas to an end. The deal will be officially announced tomorrow, August 7.
SUDU takes over as the Official Technical Kit Supplier across all Cymru national teams under a vertical commercial model that integrates design, manufacturing, and direct retail.
Nike Como Women's 26-27 Home & Away Kits Released
FC Como Women and Nike have officially unveiled their home and away kits for the 26-27 Serie A Femminile season. Continuing the club's distinct approach to kit design, the new collection pairs athletic performance with fashion-inspired details.
The 26-27 home shirt arrives in white and features an intricate, subtle diagonal chain-link graphic pattern inspired by jewelry. It includes a centrally aligned circular crest with a black Nike Swoosh positioned directly underneath, creating a clean, modern aesthetic.
The away jersey mirrors the design approach in a monochrome black style. It incorporates the same subtle diagonal chain graphic, complemented by white piping along the shoulder seams, central branding, and the APay E-WALLET sponsor logo on the front.
Bishop Auckland 26-27 140th Anniversary Kit Released
English Northern Premier League Division One East club Bishop Auckland have officially unveiled the 2026-27 140th anniversary kit. Made by O'Neills, the special shirt celebrates 140 years since the club's foundation in 1886.
The O'Neills Bishop Auckland 2026-27 140th anniversary shirt features a clean white base with elegant gold detailing throughout, including the collar, sleeve cuffs and logos. A monochromatic gold club crest is accompanied by the inscription "Celebrating 140 years 1886-2026", while additional anniversary details on the back include the club's hashtags and a "1886 Founded" graphic, completing the commemorative design.
What do you think of the new Bishop Auckland 2026-27 140th anniversary kit? Let us know your thoughts in the comments below.
Young Africans SC 26-27 Home, Away & Third Kits Released
Tanzanian Premier League champions Young Africans SC have officially launched their new home, away, and third kits for the 26-27 season, manufactured by local brand GSM. The new home jersey arrives in classic green featuring a subtle textured pattern (obviously stolen from Adidas 2022) and vertical slogan detailing alongside gold accents on the collar, crest, and SportPesa sponsor. The away kit boasts a bright yellow base with a dynamic black dashed pattern across the front, while the third kit offers a sleek black look completed with a prominent gold vertical stripe running down the left side of the shirt.
SD Huesca 26-27 Away Kit Released
SD Huesca and Spanish brand Soka have officially launched the club's new away kit for the 26-27 season. The design pays direct tribute to the city of Huesca, drawing inspiration from municipal symbolism and the local flag.
The jersey features a predominant green base decorated with a subtle, tonal geometric pattern running throughout the body. Red trim lines the collar, sleeve cuffs, and shoulder seams, adding sharp contrast to the overall design. Completing the kit, the SD Huesca crest, Soka logo, and main sponsor branding are all presented in bright yellow, incorporating all the official colors of the city.