Unfitting Multicolor Logo: Manchester United Unveil Microsoft Surface as New Back-of-Shirt Sponsor
Manchester United have officially introduced Microsoft Surface as their new back-of-shirt sponsor starting from the 26-27 season. The new branding replaces Microsoft Copilot, which previously featured on the back of the jerseys during the past two campaigns. The back-of-shirt placement comes as part of the club's ongoing primary shirt sponsorship deal with Snapdragon, which grants Qualcomm the right to nominate partner brands for secondary kit positioning.
The Microsoft Surface branding, featuring the company's four-color square logo alongside white typography, sits directly beneath the squad numbers.
Unfortunately, this colorful logo totally mismatches with the rest of the kit, resulting in an cheap-looking appearance.
It was debuted on-pitch during Manchester United's pre-season fixtures, including matches in their new blue 26-27 away kit. For the upcoming 26-27 campaign, the logo will appear on the men's first-team shirts during pre-season and domestic cup matches such as the FA Cup and League Cup, while remaining absent during Premier League and European fixtures.
Additionally, the Microsoft Surface logo will feature on the back of all Manchester United Women's team shirts for domestic matches across the 26-27 campaign, as well as on select academy team kits. As part of the expanded collaboration between Snapdragon, Microsoft, and Manchester United, the brands are also launching limited-edition co-branded Surface hardware for fans.
