Tottenham Announces Betano as New Training Wear Partner
Jul 2, 2026, by Phan Tich Giay
- New Partnership Announcement: Tottenham Hotspur has signed a three-year deal with Betano, making it the club's Official Training Wear Partner for the 2026-27 season and Official EU and LATAM Betting Partner through to 2029.
- Training Wear Details: The Betano logo will feature on the men's first team training kits during the 2026-27 campaign, replacing BetMGM, but the retail training range will not include the sponsor logo.
- Partnership Evolution: The training wear sponsorship is a one-season arrangement, as AIA will assume training sponsorship responsibilities from July 2027, with Betano then shifting entirely to its regional betting focus for the remainder of its contract.
Tottenham Hotspur has officially announced a new three-year partnership with Kaizen Gaming's premium brand, Betano. As part of the agreement, Betano will become the club's Official Training Wear Partner for the 2026-27 season, as well as the Official EU and LATAM Betting Partner through to 2029.
Betano Becomes Tottenham's Training Partner: One-Season Training Wear Deal
The Betano logo will feature on the front of the men's first team training kits during the 2026-27 campaign. This new deal replaces Tottenham's previous £10m-a-year training wear agreement with BetMGM. Fans looking to purchase the new gear should note that the club confirmed the 2026-27 training range sold at retail will not feature the Betano sponsor logo.
The training wear sponsorship with Betano is strictly a one-season arrangement. Starting in July 2027, Tottenham's current principal match sponsor, AIA, will expand its partnership to assume the training sponsorship responsibilities. Following this transition, Betano will shift entirely to its regional betting focus for the remainder of its three-year contract.
Beyond the kit branding, the partnership will include various fan engagement initiatives and place a strong emphasis on responsible gambling. Interestingly, some fans noticed that the announcement graphics shared by the club resembled a clean kit design, though it serves only as a promotional image to reveal the new sponsor.
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Nottingham Forest Announce Marex Front-of-Shirt Sponsorship Deal
Nottingham Forest have officially announced a multi-year Principal Partnership with global financial services platform Marex. Starting with the 26-27 season, Marex will serve as the club's new front-of-shirt sponsor, replacing gambling brand Bally's. The agreement is reported to be worth approximately £25 million over a three-year period.
The clean Marex wordmark and arrow logo will be featured across the front of the Nottingham Forest men's and women's first-team playing and replica kits, as well as the club's netball team dresses. In addition to primary kit placement, Marex will become Forest's official Global Markets Partner and exclusive provider of foreign exchange and financial services.
The announcement resolves Forest's search for a principal partner just ahead of the new Premier League campaign, following a pre-season without a front-of-shirt sponsor. The transition also aligns with the Premier League's upcoming voluntary ban on gambling companies occupying front-of-shirt sponsorship inventory.