Aberdeen Announces Macron Kit Deal - No More Adidas After 15 Years
- New Kit Partnership Announced: Aberdeen FC has officially announced a new multi-year technical partnership with Italian sportswear brand Macron, replacing Adidas after 15 years ahead of the 2026-2027 Scottish Premiership season.
- Focus on Bespoke Kit Designs: Macron was chosen over competitors due to its reputation for close collaboration, which will allow Aberdeen to offer fans truly bespoke kits reflecting the club's identity, moving away from standardized templates used by Adidas.
- Significant Commercial Deal: The club describes this agreement as one of the most significant commercial deals in its history, with Macron serving as the official kit supplier for all teams and highlighting the strategic importance of the UK market for the brand.
Aberdeen FC has officially announced a new multi-year technical partnership with Italian sportswear brand Macron, replacing Adidas after 15 years ahead of the 2026-2027 Scottish Premiership season.
Described by the club as one of the most significant commercial deals in its history, Macron will now serve as the Dons' official kit supplier, providing high-performance apparel and bespoke merchandise for the First Team, Women’s side, and the Academy.
Aberdeen FC Announces Record-Breaking Kit Deal with Macron
The highly competitive bidding process ultimately saw Macron secure the contract due to its reputation for close collaboration with partner clubs. According to Chief Executive Alan Burrows, this new agreement will allow Aberdeen to offer fans truly bespoke kits, moving away from standardized templates to create designs that deeply reflect the club's identity and its strong ties to the local community. All upcoming ranges will be custom-designed and produced at the Macron Campus in Bologna, utilizing the brand's latest fabric technology.
Adidas did not produce bespoke looks for Aberdeen, but relied on their partly custom Locker Room kits.
Gianluca Pavanello, CEO of Macron, highlighted the strategic importance of this new partnership, noting that the UK represents the brand's most important global market.
While fans will have to wait just a bit longer to see the results of this new era, the club has confirmed that the first highly anticipated Macron Aberdeen kits will be officially launched later this month.
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Are you excited to see what bespoke designs Macron produces for Aberdeen? Let us know in the comments below? Drop us a line below, and see">https://www.footyheadlines.com/26-27-kit-overview/](https://www.footyheadlines.com/26-27-kit-overview/">see the 26-27 Kit Overview for all Scottish Premiership kit leaks).
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