Como Creates Product Images With AI for 26-27 Kits
- Como 1907's AI Imagery: Como 1907 is using AI-generated images to display their 2026-27 home and away kits on their official e-commerce website instead of traditional studio photography.
- Discrepancies in AI Renders: The AI-generated images show noticeable visual discrepancies in color shading, structural proportions, and texture details, only capturing around 95% accuracy compared to the real garments.
- Contrast with Adidas Photography: This artificial approach contrasts sharply with Adidas's method, which uses high-quality studio and on-model photography to provide an authentic and tangible sense of the kits' fabric, hues, and fit.
Footy Headlines has uncovered a rather unusual and intriguing detail on Como 1907's retail platform. Instead of presenting traditional studio photography, the Italian club is using AI-generated images to showcase their official shirts on their online store.
Como Creates Product Images With AI for 26-27 Kits
On Como's official e-commerce website, both the newly released 2026-27 home and away kits are displayed using AI-generated flat lays rather than genuine physical product shots.
While these images are clearly modeled on the authentic kit designs, relying on AI generation means the final graphics only capture around 95% of the real garment, resulting in noticeable visual discrepancies.
The shortcomings of this artificial approach become obvious upon closer inspection. The color shading on the home jersey appears off-balance, skewing toward a flatter, muted teal tone rather than the vibrant, accurate blue seen on the real shirt.
Additionally, structural proportions have been altered by the generator; the length from the base of the collar down to the button placket is noticeably shorter in the AI-generated rendering than it is on the actual shirt, while details like the club crest and stitching lack the natural depth and texture of physical embroidery.
A Contrast With Adidas
The club's reliance on artificial imagery is especially surprising given how much better the shirts look on the official Adidas store. The Three Stripes platform presents the jerseys using high-quality studio photography, complete with close-ups and on-model shots.
These real-life photos provide supporters with an authentic, tangible sense of the fabric texture, correct hues, and actual fit - something AI renders simply cannot replicate.
What do you think of Como using AI-generated product images instead of real photography on their official store? Should clubs always stick to physical studio shots? Let us know your thoughts in the comments below.