Adidas 26-27 Global Campaign Reveals the Brand's 19 Priority Clubs
1 day ago, by Chris
- Global Campaign Launch: Adidas launched its 26-27 global campaign to showcase its priority partner clubs in their new home kits, using the tagline "we are so back".
- Total Featured Clubs: The campaign features a roster of 19 teams, which Adidas considers its most valued and prioritized clubs across major continents for the season.
- Club Prioritization: The featured clubs primarily consist of 6 top European powerhouses and 5 important American teams, followed by 7 mid-sized European clubs and a single African team, with several other Adidas-sponsored teams notably absent.
Adidas has officially kicked off the 26-27 season with a global campaign featuring its key partner clubs in their new home kits. Positioned under the tagline "we are so back," the unified studio photo shoot brings together top athletes and ambassadors from across the world, offering a clear look at which teams the Three Stripes currently view as their most valued and prioritized clubs across major continents.
Adidas 26-27 Featured Clubs Roster - 19 Teams
The central spotlight naturally belongs to European powerhouses and elite-tier clubs, with Real Madrid, Arsenal, Bayern Munich, Manchester United, Juventus, and Liverpool taking the prime positions.
Beyond the top 6 European clubs, Adidas sees its American teams as most important: River Plate, Flamengo, Club America, Inter Miami, and Boca Juniors. After those top European and American teams come mid-sized European teams - Ajax, Aston Villa, Lyon, Roma, Benfica, Newcastle United, and Fenerbahce - plus Orlando Pirates as the only African team.
Adidas 26-27 Featured Clubs
Top European clubs (6)
- Real Madrid
- Arsenal
- Bayern Munich
- Manchester United
- Juventus
- Liverpool
Top American clubs (5)
- River Plate
- Flamengo
- Club América
- Inter Miami
- Boca Juniors
Other European clubs (6)
- Ajax
- Aston Villa
- Lyon
- Roma
- Benfica
- Fenerbahçe
- Newcastle United
Africa (1)
- Orlando Pirates
As striking as the teams featured are the teams not there - no Al-Nassr, no Tigres, no Celtic, no Como, no Sevilla, and no RC Lens, for example. More than 40 teams got Trefoil kits, but only 19 seem to be Adidas' "priority clubs".
ESTAC Troyes 26-27 Home Kit Released
Puma and ESTAC Troyes have officially launched the club's new home kit for the 26-27 season, to be worn in the Ligue 1.
The Puma Troyes 26-27 home shirt features the club's traditional blue base, adorned with an all-over tonal graphic inspired by the architectural heritage of Troyes, specifically its iconic half-timbered wooden houses (maisons à pans de bois). The geometric lines create an intricate textured appearance across the front and sleeves. White accents complement the design.
Bayern München 26-27 Third Kit Promo Pictures Leaked
New official promotional pictures of the Adidas FC Bayern München 26-27 third kit have leaked via @Bundesleaker, providing an up-close look at the German giants' upcoming European look ahead of its official release.
The Adidas Bayern München 2026-27 third jersey combines a dark navy and purple base with vivid reddish-orange detailing on the collar, Adidas three stripes, and sponsor applications. The focal point of the shirt is an intricate, all-over abstract graphic pattern that subtly incorporates historical references to Bayern's iconic European Cup triumphs, including their 1974 continental title. The design is rounded off with a monochrome, textured club crest on the chest.
Leganés 26-27 Third Kit Released
CD Leganés and Puma have officially unveiled the club's new third kit for the 26-27 season. Launched under the campaign name "El Lega en rose," the vibrant design completes the Spanish club's wardrobe for the campaign following their switch to the German brand.
The Puma Leganés 26-27 third shirt introduces an eye-catching aesthetic dominated by a bright pink base adorned with dynamic vertical brush stroke graphics. All detailing arrives in contrasting "Electric Peppermint," including the monochromatic club crest, Puma cat logos, side panels, and striped trim on the round collar and sleeve cuffs.
Virtus Entella 26-27 Away Kit Released
Italian Serie B club Virtus Entella has officially unveiled its new away kit for the 26-27 season, produced by Adidas. The Adidas Virtus Entella 2026-27 away shirt features a sleek dark navy base detailed with subtle tonal vertical stripes across the front. Light blue accents highlight the classic polo collar, sleeve cuffs, and the signature Adidas Three Stripes on the shoulders, while light blue branding and the Duferco Energia sponsor complete the strip alongside matching dark navy shorts and socks.
