All-New NWSL Expansion Club Atlanta City FC Unveils Name & Logo
41 minutes ago, by Chris
- Club Identity and Debut: The NWSL's 17th franchise has officially revealed its name as Atlanta City FC, owned by Arthur M. Blank's AMB Sports and Entertainment, and is set to begin competitive play in the 2028 season at Mercedes-Benz Stadium.
- Crest Design and Symbolism: Atlanta City FC's circular crest features a rising phoenix in a red-to-peach gradient with an embedded 'A', symbolizing Atlanta's rebirth and resilience, framed by a dogwood blossom design representing Georgia's state flower and community roots.
- Official Colors and Shorthand: The club's official color scheme includes 'Atlanta Red', 'Georgia Peach', 'Platinum Metallic', and 'Black Char', and it will use the shorthand 'ATL CTY' to distinguish itself from Angel City FC.
The National Women's Soccer League's upcoming 17th franchise has officially announced its visual identity, revealing its name as Atlanta City FC. Owned by Arthur M. Blank via AMB Sports and Entertainment, the group behind MLS side Atlanta United and the NFL's Atlanta Falcons, the club is slated to begin competitive play in the 2028 season and host home matches at Mercedes-Benz Stadium.
Atlanta City FC Crest & Identity
Atlanta City FC's circular crest is centered around a rising phoenix, Atlanta's traditional symbol of rebirth and resilience, with the letter "A" cleverly embedded within the bird's body. The bird is colored in an energetic red-to-peach gradient, sitting inside a white circular disc framed by a four-petaled dogwood blossom design, the state flower of Georgia, subtly accented by root patterns that symbolize community roots.
The official color scheme introduces "Atlanta Red" alongside "Georgia Peach", complemented by "Platinum Metallic" and "Black Char". Rather than using "ACFC", which is already synonymous with Angel City FC, the new franchise will officially go by the shorthand ATL CTY as it ramps up preparations toward its 2028 debut.
Atlanta City FC Colors
Atlanta City FC Crest Explained
Atlanta City FC Headwear Collection
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Nottingham Forest Women Wear Training Tops vs Southampton to Avoid Color Blindness Clash
In an unusual kit occurrence, Nottingham Forest Women took to the pitch wearing training tops instead of their official 26-27 away kit during their match against Southampton Women at St Mary's Stadium on Sunday. The late switch was implemented specifically to avoid color blindness visibility issues that would have arisen from a red-versus-green clash. Huge thanks to @david_g_cooper for the spot.
With Southampton wearing their traditional red-and-white home kit, Nottingham Forest's primary alternative option - their green 26-27 away shirt - posed a serious dilemma. Red and green kit pairings are strictly discouraged by governing bodies and accessibility guidelines because they become indistinguishable to individuals with red-green color vision deficiency, which affects roughly 8% of men and 0.5% of women.
Since Nottingham Forest's home shirt is also red, the club resorted to dark training gear with match numbers applied on the back to provide adequate contrast for players, referees, and spectators.
Forest could have worn their light blue kit, but apparently they did not bring it.
Dominik Szoboszlai Reveals Nike Air Max 95 'Liverpool'
Liverpool midfielder Dominik Szoboszlai has officially debuted the upcoming Nike Air Max 95 'Liverpool', a special-edition release designed in partnership with JD Sports ahead of their annual 1.10 Day celebration. Deeply rooted in local street culture, where the model has long been nicknamed the '110' after its original UK retail price, the sneaker is packed with bespoke details paying tribute to Merseyside. The shoe features mismatched accents of dockland-inspired 'Rust Factor' orange alongside 'Steam' green referencing the city's Liver Birds, complemented by a reflective brick pattern, a River Mersey map printed across the insole, a custom 'Liverpool' tongue badge, and 'SCOUSE' lettering visible beneath the outsole.
